The bottler has also rolled out brightly coloured 250 millilitre
fizzy -
drink cans priced up to $ 2 and new
soft drink flavours such as Kirks Watermelonade, while kicking off a new social media
marketing campaign aimed at attracting the attention of fickle millennials.
A YouGov SixthSense report into the UK
drinks market has shown that 1 in 4 adults believe
fizzy drinks contribute significantly to obesity, and 71 % feel that
soft drinks are largely responsible for bad teeth, while a significant minority would support a blanket ban on sugary
drinks advertising.