The phrase
"flagship brand" refers to the main or most important brand that a company owns. It is the brand that represents the company's image, reputation, and is usually the most successful and well-known.
Full definition
While many associate these companies simply with their
namesake flagship brands, they also compete in sports drinks and other diverse categories.
Time Inc.
flagship brands include People, InStyle and Real Simple, while Hearst is home to Cosmopolitan and Good Housekeeping.
Pfizer's innovative businesses will be significantly enhanced by the addition of a growing revenue stream from Allergan's durable and innovative
flagship brands in desirable therapeutic areas such as Aesthetics and Dermatology, Eye Care, Gastrointestinal, Neuroscience and Urology.
Diageo, the global spirits giant
with flagship brands such as Johnnie Walker, definitely has the financial fire power, but has only a small presence in wine through Californian brands such as Sterling Vineyards and Chalone.
While
flagship brands like Barbie and Hot Wheels operate out of headquarters in Southern California, other divisions are cleaved from the core.
With shares in Kering up more than 70 percent over the past 12 months, investors are watching to see how long
flagship brand Gucci can maintain its rapid growth.
Rather than launching new brands targeting discerning palates, big breweries have lately been
stretching flagship brands like Bud Light, Miller and Alexander Keith's to include beers with higher alcohol, more nuanced flavours or even tinged with lime and margarita.
Firestone
Walker flagship brand 805 now accounts for about 60 percent of the company's volume, according to co-founder David Walker.
The Distillery's
new flagship brand - Buffalo Trace Kentucky Straight Bourbon Whiskey - is launched
Solvay is the only producer mastering in a single site the whole manufacturing chain — from Catechol and Guaiacol to its
historic flagship brands Rhovanil ® and Rhodiarome ®.
Following on from last year's global repositioning of its
Carlsberg flagship brand, Carlsberg Group is now in the process of rolling out a rejuvenation programme for Tuborg, one of the top ten international premium beer brands, across many of its key markets.
Pink Triangle Press runs media titles including
flagship brand Daily Extra, an LGBT news website, along with travel television series Bump!
The Taiwan - based vendor unveiled its new «HTC One»
flagship brand during a press conference on Sunday, and within the initial batch of One devices lies the entry - level HTC One V. Don't let the term «entry - level» fool you, however — this is an extremely capable smartphone that replaces the HTC Legend and can easily hold its own against other Android devices.
Marriott International has opened Makkah Marriott Hotel, the company's
first flagship brand in the holy city.
Taj is the company's
luxury flagship brand, but the portfolio also includes Taj Exotica, a resort and spa brand in exotic locations, and Taj Safaris, a collection of wildlife lodges in India.
As for Eidos»
flagship brand Lara Croft, Livingstone took the opportunity to get a bit of early hype in for the next instalment, saying, «The next Tomb Raider, I think, will surprise a lot of people and reinvigorate the franchise.
According to a report from Digital Daily (via The Investor), LG is retiring the G - series moniker in the first half of the year in favor of a
fresh flagship brand.
There is no question in my mind that we'll see phones from Huawei under its
own flagship brand or under the new Honor brand they are currently going to market with in North America, with similar specifications to the P9 at the $ 300 or less price point within the next year or so.
Although you can name only a few best
Android flagship brands like Samsung, Huawei, Motorola, but still, there are numerous brands that are continuously trying to make a mark in the Android market with its smartphones like Xiaomi.
Built to
power flagship brands, MediaTek Helio X series chipsets contain MediaTek's latest smartphone system - on - chip innovations.
Mercedes - Benz has been the dealership's» leading
flagship brand for all 27 years of business.
«This is the first hotel for Hilton Worldwide's
flagship brand in Cleveland, opening as this city continues to transform into a must - visit destination.
Indeed,
flagship brands like Gucci, which operates 42 stores in China, and Louis Vuitton, which has 40, are moving ahead with a number of new store openings in 2012.
Based in Bellevue, Washington, T - Mobile US provides services through its subsidiaries and operates
its flagship brands, T - Mobile and MetroPCS.
Earlier this year Heineken launched a no - alcohol variety of
its flagship brand in Europe.
Viacom announced new rebranding efforts on Thursday morning that will see the struggling company focus its efforts on six
flagship brands — which include Paramount, the studio acquired more than two decades ago by media mogul Sumner Redstone, whose family owns the controlling stake in Viacom and CBS.
April 5 - U.S. fashion footwear company Nine West Holdings Inc intends to file for bankruptcy as soon as this week with a plan to sell the intellectual property of
its flagship brand to Authentic Brands Group LLC, people familiar with the matter said on Thursday.
Founded in 1975 as a single ice cream parlour just outside downtown Manila, Jollibee is today
the flagship brand of a family - run empire, spanning 2,700 stores and nine brands around the world.
Gap Inc (GPS) is closing 175 of its North American namesake stores as it looks to stop a long sales slide in
its flagship brand.
The experiment had a surprising dividend: offering key lessons for Whole Foods» new «365» chain — smaller, lower - priced versions of
the flagship brand that will begin rolling out next year.
VW wants to use the technology in new products made by
its flagship brands, VW, Audi and Porsche, none of which currently has a major presence in the U.S. market for EVs, by far the world's biggest market for the new technology.
The Design Center is for conceptualizing, developing, and testing new versions of
the flagship brands that have been around almost since the company began.
Only
the flagship brands are truly global, and only the flagship brands will benefit from the increased resource commitment.»
But the distinction is only
the flagship brands will have the full multiplatform expression, including a piece of the film slate.
Phrases with «flagship brand»