The high - end Android smartphone is currently $ 460 outright through the carrier and its Koodo
flanker brand.
AltaCorp Capital analyst Chris Murray says the launch of a so - called
flanker brand complicates the plans of others looking to start an ultra-low cost carrier in Canada and protects WestJet from market erosion.
The Xperia ZX Premium and Xperia ZXs will get more attention from the Big 3, whereas
flanker brands and regional providers are more likely to look at these mid-range devices.
Not exact matches
The country's new wireless companies howled in protest when Rogers introduced Chatr, calling it a «
flanker»
brand designed to strangle their growth.
While many have decried that the Note
brand is dead, it's always been clear that Samsung had plans to eventually bring back its ultra-successful
flanker flagship smartphone
brand in some form.