Instead, I try to frame things in terms of a style goal (just as you discuss a figure
flattery goal here).
Even if some of these tips pertain to figure -
flattery goals you don't share, they may be the goals of others.
Not exact matches
Write about what attracts you to the firm — to stop this sounding like hollow
flattery, relate your reasons back to yourself to include how you think you will develop professionally and achieve your career
goals at Savills.
Write about the job itself and your qualifications but then impress the reader with a little bit of
flattery, for instance, «After reading several other job ads and researching your company, I felt EMC was the best for my future career
goals.»