Well, several experiments have shown that
when shoppers are presented with either an extensive or limited amount of
potential consumer choices (e.g. chocolates, jam
flavors) more people actually end up making purchases, and are happier,
when the choice environment only offers a limited set of options.
When you make homemade baby food, however, you have complete control over the ingredients; no unresolved questions about
potential additives, preservatives, mysterious «natural
flavors,» and so on.