As the loss of safe seats is rare, parties target resources on a small number of
floating voters in marginal seats.
Not exact matches
In the key
marginal seats, every leaflet posted through every door and every phone call to every
floating voter could make a difference.
This would have broken the stranglehold of
floating voters in Middle England
marginals over the political centre of gravity, and would have rewarded Labour for mobilising support
in its working - class heartland
seats.
The party needs to win over
floating voters in a number of key
marginal seats in towns and cities
in the North and the Midlands.