Sentences with phrase «focus group marketing»

hey, studio focus group marketing committee — top this.

Not exact matches

Use techniques like prototyping, focus groups, and strict market segmentation with limited releases to get a better idea — although not a perfect one — of whether an idea will fly on the mass market.

Depending on what you plan to market and your budget, you can use formal focus groups (or simply host roundtable discussions with members of the target audience), employ online research or mall intercept studies, or distribute your product to a select group of users for testing.

By comparison, marketing research tools like focus groups can be expensive and may not target the right people, while market questionnaires or surveys generally do not give potential customers a chance to try the product.

With no time to convene focus groups, Perkins and Selbert relied on Connolly's sense of the market, which he had gleaned — over a two - month period — through industry contacts and by reading various magazine studies.

Apple would have done better to focus on China's regional trends rather than develop the payment service for a global market, says Kitty Fok, managing director of the China group at the market research firm International Data Corporation.

Improving a specific KPI may require focus groups, A / B tests, email blasts, mobile push notifications, new product features or more targeted marketing - campaign spending.

It's like an instant, public focus group with marketing built in,» says Jason Calacanis, Mahalo's CEO.

Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you're much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group.

Wang, whose group controls U.S. cinema chain AMC Entertainment Holdings Inc and U.S. studio Legendary Entertainment, promised generous subsidies for film makers but indicated a focus on China's domestic film market.

The company held focus groups and found out that parents were looking for toys that weren't marketed to a certain gender.

«In the short term, costs will increase, but in the medium - to long term, there will be more transparency in the market, and prices may start to come down in time,» said Marcia Wagner, head of the Wagner Law Group, which focuses on ERISA law and employee benefits.

A daughter to Cuban immigrants, Pestana is involved in various firm initiatives focused on diversity and is currently the Diversity & Inclusion Champion for the NY Banking and Capital Market Group.

Sure, you can conduct market research or hold a few focus groups, but in business there are always going to be immeasurable, unpredictable factors that come into play you can't plan for.

Blackstone Group CEO Stephen Schwarzman said the biggest risk to market valuations are geopolitical, and the very things that people don't want to focus on, like North Korea.

For focus - group testing, it is smart to engage experienced marketing consultants, who will be adept at moderating the conversation.

Professional market researchers generally divide their work into qualitative studies (interviews and focus groups, with free - flowing and open - ended discussions) and quantitative studies (usually surveys).

On a rough day for the stock market, Cramer noticed one stock group trading surprisingly well: retail - focused REITs, or real estate investment trusts.

You should test your ad copy and other marketing via surveys, polls, informal focus groups conducted with a handful of your best customers, and direct attempts at selling face to face or to small groups brought together for that purpose, as well as split tests of headlines, offers, and prices via online and offline media.

Before brands license products into new categories they need to conduct market research, including a review of secondary research, focus groups, interviews and field surveys to clearly understand what consumers believe about the brand and what their expectations are.

To help determine what a customer is willing to pay, you can conduct market surveys and focus groups.

To avoid offending your customers, test - market the name with focus groups or introduce a product line solely under the brand name, without including the parent company's name on packaging or in advertising.

Lisa Promise is founder and principal consultant of Promise Consulting Group, focused on driving growth through strategy and marketing for startups and emerging businesses.

JPMorgan drew up plans in 2012 to focus on middle - market banking and now has about 50 people in the investment bank dedicated to this group of clients, having hired local, senior, experienced bankers in a handful of regional centers over the past three or four years.

Goldman Sachs Group Inc. said Monday that it hired Justin Schmidt as head of digital asset markets to help clients gain exposure to cryptocurrencies, and cryptocurrency - focused hedge funds have continued to open even amid the market slump earlier this year.

The group said it would focus its efforts in key markets, including Los Angeles, San Francisco, Boston, Washington and Miami.

The marketing brochure for the Royal Vista Professional Centre says developer Prime Real Estate Group focuses on providing project planning, development, construction, leasing and asset management services to projects throughout North America.

Marketers have traditionally relied on market research tactics such as surveys and focus groups to learn what customers think, but these measures can have their shortcomings.

The one outlier is IAG Group, which Mr Kelly said is reluctant to come on board, given the insurer's «focus on the direct market».

Prior to joining City Capital, David was an Investment Banking Analyst at BB&T Capital Markets in the Aerospace, Defense & Government Services Group focusing on providing financial and strategic analysis, valuation, industry research, due diligence and preparation of comprehensive client marketing materials.

Bernstein and her husband Richard have been in business with the president and his company for decades through The Americas Group, a consulting and marketing firm focused on construction projects in Latin America and the Caribbean.

Warren Buffett, who passed on the chance to buy $ 5 billion of Goldman Sachs Group Inc. shares at below - market prices, said he's taking a smaller stake in the bank as he focuses on his top holdings.

[01:10] Introduction [02:45] James welcomes Tony to the podcast [03:35] Tony's leap year birthday [04:15] Unshakeable delivers the specific facts you need to know [04:45] What James learned from Unshakeable [05:25] Most people panic when the stock market drops [05:45] Getting rid of your fear of investing [06:15] Last January was the worst opening, but it was a correction [06:45] You are losing money when you sell on corrections [06:55] Bear markets come every 5 years on average [07:10] The greatest opportunity for a millennial [07:40] Waiting for corrections to invest [08:05] Warren Buffet's advice for investors [08:55] If you miss the top 10 trading days a year... [09:25] Three different investor scenarios over a 20 year period [10:40] The best trading days come after the worst [11:45] Investing in the current world [12:05] What Clinton and Bush think of the current situation [12:45] The office is far bigger than the occupant [13:35] Information helps reduce fear [14:25] James's story of the billionaire upset over another's wealth [14:45] What money really is [15:05] The story of Adolphe Merkle [16:05] The story of Chuck Feeney [16:55] The importance of the right mindset [17:15] What fuels Tony [19:15] Find something you care about more than yourself [20:25] Make your mission to surround yourself with the right people [21:25] Suffering made Tony hungry for more [23:25] By feeding his mind, Tony found strength [24:15] Great ideas don't interrupt you, you have to pursue them [25:05] Never - ending hunger is what matters [25:25] Richard Branson is the epitome of hunger and drive [25:40] Hunger is the common denominator [26:30] What you can do starting right now [26:55] Success leaves clues [28:10] What it means to take massive action [28:30] Taking action commits you to following through [29:40] If you do nothing you'll learn nothing [30:20] There must be an emotional purpose behind what you're doing [30:40] How does Tony ignite creativity in his own life [32:00] «How is not as important as «why» [32:40] What and why unleash the psyche [33:25] Breaking the habit of focusing on «how» [35:50] Deep Practice [35:10] Your desired outcome will determine your action [36:00] The difference between «what» and «why» [37:00] Learning how to chunk and group [37:40] Don't mistake movement for achievement [38:30] Tony doesn't negotiate with his mind [39:30] Change your thoughts and change your biochemistry [40:00] The bad habit of being stressed [40:40] Beautiful and suffering states [41:50] The most important decision is to live in a beautiful state no matter what [42:40] Consciously decide to take yourself out of suffering [43:40] Focus on appreciation, joy and love [44:30] Step out of suffering and find the solution [45:00] Dealing with mercury poisoning [45:40] Tony's process for stepping out of suffering [46:10] Stop identifying with thoughts — they aren't yours [47:40] Trade your expectations for appreciation [50:00] The key to life — gratitude [51:40] What is freedom for you?

Actual focus group quotes from travelers of color that give marketing frustrations a face, story, and relevance

Clockwise from top left: Abby Wambach, formerly of the U.S. Women's National Soccer Team; Sukhinder Singh Cassidy, Founder and CEO, Joyus and Stacy Brown - Philpot, Chief Operating Officer, TaskRabbit; Julia Hartz, Co-founder and President, Eventbrite and Sarah Leary, Co-founder and Vice President, Marketing and Operations, Nextdoor; Kat Cole, Group President, FOCUS Brands

Adel is a Senior Portfolio Manager in the Global Quantitative Active Equity Group, where he focuses on managing global investment strategies, product development and quantitative research within developed markets.

Jessika Phillips @jessikaphillips Relationship Marketing Evangelist, President at NOW Marketing Group Presenting: Relationship ROI: How to Grow Your Business by Focusing on Repeat and Referral Relationships

During their discussion on what's top of mind for advisors, Randy Conner, president of Churchill Management Group, noted that given the market turmoil, a «hyper - focus» of advisors» business should be on acquiring clients and building on those relationships — new and current ones.

I also started signing up for local market research studies and focus groups — often applying for 50 + a week until I got one.

Some of the market research firms ended up getting lazy and if you perform well in one focus group they start inviting you back for other similar projects.

«Stan Miroshnik, an L.A. - based banker whose outfit, Element Group, is exclusively focused on the digital token capital markets, said that simply figuring out how to appraise a venture - backed company that has also raised money through an ICO is proving a minefield.»

«If you're willing to go through the pain of actually taking cryptocurrency, it's a great endorsement of the philosophy we're all pushing,» says Stan Miroshnik, chief executive officer of the Element Group, an investment bank focused on digital - token capital markets.

That close attention means through a working group specifically focused on payments and settlements and on a research - oriented approach related to other market applications.

She also serves on the SIFMA (Securities Industry Markets Association) working group that focuses on senior investors, and she served as a panelist at the two previous SIFMA / FINRA Senior Investor Protection Conferences.

Once you've segmented your audience into the appropriate groups, you'll then look into the best ways to focus on the different groups and catch their attention via marketing campaigns.

In this video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business

Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a link in this video so you can click through and see that video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business

In an effort to bring some added focus and momentum to the issue, we've recently joined forces with Women in Capital Markets and the Women's Executive Network — two leading advocacy groups in Canada — to promote and support gender diversity in investment management.»

Prior to joining Lightspeed, Arif worked in the Corporate Business Development group at Cisco Systems where he focused on mergers and acquisitions, strategy, and investments in the Unified Communications, Enterprise Collaboration, Mobile, and SaaS market segments.

Previously, Mr. Satchu spent 12 years in New York City where he was a General Partner at Fenway Partners, a US$ 1.4 billion private equity firm focused on acquiring leading middle market companies typically from families or large corporations and a Financial Analyst at Merrill Lynch in the High Yield Finance and Restructuring Group.