Sentences with phrase «focus of advertising campaigns»

Not exact matches

Under the banner of «Pure Life Begins Now,» Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Continuing to follow their mission to embrace and add value to the community, Roscoe Beer Co. created a real - life project for advertising students at Sullivan County Community College, which will focus on the development of a print advertising campaign to promote beer sales to the consumer.

He was also cast in Logan's Lucky, has been the focus of several previous NASCAR produced advertising campaigns, and is one of 17 Cup Series drivers — a combination of rising stars and established veterans — featured in NASCAR's new brand campaign for 2018.

This question's come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook?

One aspect of online campaigning the H & K / Baruch study did not focus on was online advertising, though some of the panelists touched on it briefly.

Smyth of late has focused her campaign advertising on an incident in which a longtime aide accused McLaughlin of assault.

Former NYC Mayor Mike Bloomberg, who has made gun control one of his main issues, is the focus of a new advertising campaign by the NRA.

The campaign debuts in New York and in select markets around the USA, focusing on out of home advertising in places like the NYC subway.

eHarmony recent # 1m advertising campaign focused on the journey of an attractive single woman to find a partner.The UK advert looks at the journey, while American adverts look at the happiness of the success couple, and focuses on the end result.

There have been a series of high - profile advertising campaigns for teaching and there are financial incentives focused on attracting recruits into shortage subjects.

Julayne has also cultivated resources for community and school - based health centers with Access Community Health Network, and managed campaigns focused on advancing critical social change initiatives in education, health, and public safety for national non-profit and federal agency clients of The Advertising Council in New York City.

Following the success of the first promotional film advertising campaign associating MIKA and PEUGEOT 108, this ambassador of the small urban vehicle is repeating the experience with a Europe - wide campaign focusing on creativity and appeal.

But rather than the consumer - focused advertising blitz that the industry launched in support of the government's 2009 Tax Free Savings Accounts, the PRPP campaigns will likely involve personal appeals to business owners.

Norwegian Cruise Line has kicked off its Norwegian Epic advertising campaign, entitled «That's Epic,» focusing on the new ship's multitude of innovations with some never before seen at sea.

The awareness campaign will include the unveiling of an outdoor advertising campaign focussing on destinations in America, the Far East and India and using Geolocation a first for Manchester airport, on website including Skyscanner, on the beach and Expedia.

The argument is not about whether any individual measure affects global warming (at some level, every measure does), but whether an expensive advertising campaign focused on turning off domestic lighting is the best use of taxpayer funds.

Previous reforms have tended to focus on how the Government spends millions of external advertising campaigns.

Throughout the life of the company, IntelliQuote's advertising and marketing to consumers have focused primarily on electronic communication, such as social media campaigns.

But Congress is still focusing on the use of third - party information on Facebook for another reason: the company's ensuing crisis over data on 50 million users obtained by Cambridge Analytica, a political advertising firm that helped Trump's campaign.

As Facebook has mounted its PR campaign to respond to questions of advertising dominance, it has increased its focus on placating publishers.

How do I handle requests for such references?Thank you so much for your help!CherylCHERYL M. EARLE3407 Old Dobbin Road, Montgomery, Alabama 36116 - 1903Home Phone: [phone] Cell Phone: [phone] Fax: [phone] E-mail: [email protected] position managing legal discovery and document review with opportunity to assist attorneys with civil litigationBAR ADMISSIONAlabama State Bar, 1999LAW - RELATED EXPERIENCELaw Firm, AlabamaResearch Attorney for Special Projects, Mass Torts Department, November 2001 — February 2008 • Managed Multi-District Litigation (MDL) Document Depository (September 2002 to February 2008) o Reviewed more than 1 million pages of evidentiary documents for litigation purposes and for inclusion in electronic databaseso Coordinated document review assignments with attorneys at local depository and at other sites across the USo Retrieved, reviewed and coded documents in Concordance and Summation legal databaseso Prepared memoranda and spreadsheets providing detailed analysis of discovery materials • Aided attorneys and support staff with processing and preparation of personal injury claims and litigationo Conducted legal research and drafted pleadingso Conducted supplementary online research for additional documents and information pertinent to litigationo Assisted with preparation of correspondence to clients and referring attorneyso Contacted clients for additional information needed in case preparation, litigation, and potential settlementso Prepared and input case intakes and referrals into databaseLaw School, AlabamaStudent Intern, Alabama Disabilities Advocacy Program (ADAP), August 1996 — June 1997 • Participated in law school clinical program under third - year law student practice rule (as authorized by Alabama Supreme Court) o Assisted attorneys and advocates in cases involving mentally ill patients confined to state mental health facilitieso Interviewed clients in person (at state facilities) and over the phoneo Worked with clients, attorneys, and social workers to investigate and resolve issues concerning involuntary confinement and treatmento Aided in legal research on an appellate brief submitted to the U. S. Court of Appeals for the Eleventh Circuit (ruling granted in favor of our client) Faculty Research Assistant for Library Services, Bounds Law Library, March 1996 — June 1997 • Prepared research and teaching materials for law school faculty; worked 20 hours per week while matriculating 10 - 15 hours per semester) o Investigated copyright issues related to procuring and reproducing texts for academic useo Conducted legal research using WESTLAW, LEXIS and the InternetADDITIONAL RELEVANT EXPERIENCEManufacturing Company (MC), Montgomery, AlabamaAdministrative Assistant and Cost Analyst, Materials Purchasing Department, April 1999 — September 2001 • Assisted materials buyers in negotiating and preparing commodities contracts between raw materials suppliers and MC for manufacturing plants in the US and Mexicoo Assisted Legal Department at MC's corporate headquarters with coordination and preparation of documents for litigationo Notified and educated suppliers about MC's freight - on - board policy and its corresponding Uniform Commercial Code (UCC) provisions; result was the reduction of freight claims for both the company and its supplierso Prepared contracts and purchase orders for raw materials and capital projects involving plant maintenanceo Solicited price quotations from current vendors and established Excel spreadsheet format which simplified quote submission process and allowed MC to track and compare usage volumes and costs over timeo Prepared and analyzed cost reports used by materials buyers and production planners in purchasing decisions, including cost reductions, materials consolidation, and selection of vendorso Acted as liaison between vendors and the Purchasing, Transportation and Accounting Departments on issues concerning inbound freight, commercial carriers, and payment terms for commodities, resulting in reductions in freight costs and greater payment discounts for raw materialso Established online databases and printed directories for the Purchasing Department, allowing buyers to have easier and faster access to current vendor informationo Completed Year 2000 (Y2K) compliance project, which involved data collection and communication with MC's past, present, and potential materials suppliers and service providersNot - For - Profit Organization, AlabamaAdministrative Assistant, Combined Federal Campaign, September 1998 — January 1999 • Aided Campaign Director with 1998 Federal Campaigns (CFCs) in City 1 and City 2, which together generated nearly $ 700,000 for more than 1,000 local, national and international charitieso Prepared weekly reports on donations using WordPerfect, Microsoft Word, Excel and dBase IVo Wrote script for Talent Showcase at City 1's 1998 CFC Kickoffo Assisted Director with merger of the City 1 and City 2 CFCs in 1999Regional Bank, AlabamaAdministrative Assistant, Year 2000 (Y2K) Department, March — June 1998 • Worked with Vice President of Corporate Projects on short - term project for the bank's Y2K Departmento Analyzed and processed data on Y2K readiness for all branches of Bank throughout the southeastern USo Organized meetings for personnel of Banko Communicated with vendors of computer hardware, software, and office equipment to request information on Y2K complianceo Prepared compliance files for Federal Reserve auditso Prepared in - house memoranda and reports using Microsoft Word and ExcelRecord / Music Promotion Company, AlabamaRecord Pool Co-Founder; Office Manager, September 1990 — December 1991 • Co-founded record pool to enhance promotion of music in Alabama and the southeastern USo Procured and distributed records from major and independent labels for club, radio and mobile disc jockeyso Coordinated jointly sponsored promotional events with record companies, radio stations and clubso Designed, wrote, and published bi-weekly reports and brochures to inform the music industry of the progress and popularity of music and performers in the region, with specific focus on the Alabama music sceneMajor University, AlabamaGraduate Research Assistant, AUM Department of Marketing, June 1989 — August 1990 • Worked 13 - 20 hours per week as a research assistant to Marketing faculty while carrying a full course load in the MBA programo Analyzed consumer surveys used in academic researcho Assisted Conference Chairperson with coordination for Atlantic Marketing Association (AMA) annual meeting (October 1989) o Co-authored five - year index and classification of AMA Proceedings (published Fall 1991) EDUCATIONLaw School, AlabamaJuris Doctor (JD), 1997 • Scholarshipso Seybourn H. Lynne Scholarship, 1996 - 97o Dexter C. Hobbs Memorial Scholarship, 1995 - 96o E. W. Godbey Memorial Scholarship, 1994 - 95 • Honorso Who's Who Among American Law School Students, 1996 - 94o Arthur Davis Shores Award, 1997 • Activitieso Frederick Douglass Moot Court Team Manager, 1996 - 97 Southern Regional Competition, Second Place National Competition, Eighth Placeo John A. Campbell Moot Court Competition, Spring 1996o Black Law Students Association Delegate, BLSA National Convention, 1997 Co-Chairperson, Public Relations Committee, 1996 - 97 Chairperson, Public Relations Committee, 1995 - 96 BLSA President's Award, 1996 and 1997o American Bar Association, 1996 - 97 Entertainment and Sports Industries Forum Intellectual Property Section Law Student Divisiono LAWS Student Group Leader, 1995 - 96Major University, AlabamaMaster of Business Administration (MBA), 1990Bachelor of Science in Business Administration (B.S.B.A.), 1988 (Major: Marketing — Advertising and Promotion Track) • Honorso Dean's List • Activitieso National Student Advertising Competition Team, 1988 - 90 Seventh District Competition: Third Place, 1990o Marketing Club, 1987 - 90 Vice President — Career Development, 1988 - 89o Public Relations / Advertising (PR / AD) Club, 1988 - 90 Charter Member, 1988 Active in fund - raising and membership driveso Theater Guild, 1988 - 90 Screening Committee, 1989REFERENCESAvailable upon request

Generated a 12 % increase of average total purchase through implementation of a new advertising campaign focused on lower prices, new signage and POS materials, and re-negotiation with manufacturers to reduce overall costs, as well as providing customer incentives, leading to a 3.2 % sales increase.

St. Vincent's Hospital — One of the Largest Cancer Care Units in South East U.S. Lutheran Social Services of North East Florida — Faith - based social service ministry focused on improving the quality of life for people in need in Jacksonville, FL, Florida Credit Union Community First Credit Union North East Florida's leading Credit Union Engelhardt & Partners Advertising First Team Automotive Group — One of the largest privately owned dealer groups in the southeast U.S. Sunny Isles Rotary Club — Designed campaign to market club's activities to South Florida community.

• Demonstrated ability to determine clients advertising needs and provide correlating solutions • Track record of devising and implementing advertising campaigns that meet clients» specific budgets and requirements • Competent at negotiating with clients in terms of contracts and budgets and ensuring that mutually agreeable terms are decided on • Proficient in handling budgets and campaign costs and ensuring that the effectiveness of campaigns is monitored properly • Adept at managing, reviewing and delivering clients» advertising projects in a time - efficient manner • Proven record of identifying accounts with shrinking revenues and providing them with solutions to maintain their presence in the market • Effectively able to demonstrate bigger picture comprehension of clients» marketing strategies and providing correlating advertising services • Qualified to design campaigns to adequately target specific audiences and provide recommendations for future programs • Hands - on experience in identifying and presenting opportunities for consistency in advertising account management with special focus on both short and long - term goals

• Well - versed in handling inventorying, pricing and stocking duties, with special focus on ensuring that all 4 Ps of marketing (place, price, product and promotion) are kept in check • Competent at designing and setting up advertising displays as part of visual merchandising campaigns • Proficient in creating effective communication with vendors to ensure delivery of correct merchandize in a time - efficient manner

Managed and developed client marketing campaigns by relaying a deep understanding of Facebook advertising to a wide variety of customers, focusing on strategic scale, direct response, and development of strong brand equity.

PROFESSIONAL EXPERIENCE Squadron Marketing, Inc., Fort Lauderdale • FL 2011 — Present Sales Manager Focus on selling Daily Deals and SMS testing of advertising focused on client's sales / marketing campaign strategies and extended contracts.

Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency

Volunteerism Stand Up For Kids (New York, NY) 02/2008 — 3/2011 Co-Executive Director • Reestablished an all - volunteer organization focused on assisting and advocating for homeless youth in New York City • Coached over 25 volunteers in the mission of SUFK and techniques to effectively work with the homeless population • Coordinated Thanksgiving dinner that served over 30 homeless youth in Midtown Manhattan • Drove successful partnerships with corporate sponsors to acquire donations and publicity to expand reach of the mission • Lobbied successfully for changes in administration of Regent's testing for students in shelters and / or unstable situations • Participated in national advertising campaign with Stand Up For Kids» partnership with Jedidiah Clothing Company

Coldwell Banker Real Estate LLC has debuted a new advertising campaign, «Hoops,» which focuses on the idea that one special feature of a new house can truly make it a home for the entire family.

In March, realtor.com launched a consumer - focused marketing campaign — with digital advertising and a series of videos on consumer websites like the New York Times and the Wall Street Journal — highlighting the accuracy and timeliness of its data relative to competing portals who don't have the direct MLS feeds realtor.com does and thus suffer in those respects in some markets, as recent studies from brokerages ZipRealty and Redfin illustrate.