Then I'll
focus on an Author Website and list plugins that you may find helpful.
Should
you focus on your author website, or spend your precious free time posting on social media?
Not exact matches
Aimee Hoefler, MBA, RYT, is the
author of Become Empowered, Take Charge of Your Life; international marketing professional; owner of the lifestyle
website http://www.aimeehoefler.com, which is
focused on health and wellness and much more; and co-founder of the marketing and design firm Malen - Dyer.
Matthew Turner lists 5 free services to help build
author platform, while Jane Friedman
focuses on the centerpiece of your platform — your
website, with a resource list for building your first
website.
Just to recap, Part 1
focused on everything that I thought was absolutely essential to be
on an
author's
website — the kind of stuff readers are going to be looking for and the kind of stuff that will give you the best chance of promoting your books to potential readers.
For our immediate purpose,
focus on costs associated with an
author website, advanced reader copies, and paying for book reviews.
The City Book Review
website articles
focus on resources for
authors, while the other brands
focus on articles about
author appearances, stories from writer to writer, or cooking (
focusing on a cookbook).
Joanna has
focused her
author website firmly
on her readers.
That is why I think
websites like Wattpad are so important for struggling writers to find their voices amongst the deafening noise of major publishers and literary agents who are so
focussed on risk aversion and unwilling to give talented independent
authors a chance.
Since your
author website functions as the hub of your marketing activity, it's important to
focus on branding, design, SEO, and content to improve the
website's visibility and discoverability.
So I had a
website focused on motivation and inspiration for writers called Procrastinating Writers; and I had a
website focused on creative wellness and the writing life called InkyBites; and then I had a
website for my
author brand and coaching services called JenniferBlanchard.net.
Rice also linked to a well - known
website that
focuses on the bullying issue, StopTheGRBullies.com, which highlighted through screenshots several comments directed at — and responded to by — Rice herself
on forums where she attempted to defend
authors» rights to write and publish their works without being subjected to personal negativity.
In this case your
author website may have more longevity than a
website that
focuses on a single book.
Today
Author U — Your Guide to Book Publishing will
focus on Author Photos... as in casual images, book covers, promotion,
website images, products, and training.
Here at Web Design Relief, we often get the following question: Should a writer create a
website that
focuses on a particular book or
on the work of the
author in general?
Those three things are responsible for your conversion rate, so I'd
focus on them first, make sure they'll all working for you really well, before you waste months (as most
authors do) fiddling with your
website.
Indie
authors perversely
focus on marketing, social media, and «getting the word out» about their book because they are loathe to address and fix the real problems (the book itself may not be very good, or their cover or
website is ugly, or the book doesn't have any reviews).
By
focusing your
author website on yourself, you're not tied into promoting a single book in a single way.
When you
focus your
author website on one book, you make one call to action very clear: Buy this book.
Since your
website is your home base,
focus on establishing your indie
author brand and your look there through content and imagery that is known to appeal to your genre and buyer market.
Creating an
author website provides a place to promote your books while also helping
focus all SEO efforts
on one
website instead of diluting your web links by spreading them out over multiple web properties.
Your
author website should
focus on building your brand and establishing a solid fan base so that all subsequent marketing efforts become that much more effective.
Many
authors instead just
focus on their own personal
author website where they can highlight their current book while not spending extra resources
on multiple
websites that become hard to maintain.
From the popular
website www.cookinginajiffy.com and the
author of a number of Amazon Bestseller cookbooks comes a cookbook that doesn't
focus on recipes.
So if you are one of those who prefer to
focus on writing instead of spending the time setting up a
website, it is strongly recommended to hire a profession
author website designer.
Website strategist and specialist in working with
authors, Amber Ludwig
focused on building six critical areas that are must haves to make it in the
authoring world today.
An
author website design
focuses on two (very important!)
Because the road to a long and healthy writing career starts with gathering a tribe of fans, many
author websites focus on building a mailing list rather than making an immediate sale.
So, asking for help if you need it and
focusing on the results are a few things that will shift your
website in a forward direction to have it benefit you, the
author, and your book.
It got me thinking more deeply about why publishers (in this case, Open Road Media, a progressive media company
focused on e-books, founded by The Other Jane Friedman) would advise
authors to forget the
website, or what I consider the No. 1 calling card for a digital - age
author.
It takes tremendous marketing effort to see a book - based
website take off; if you're not planning to invest years in it,
focus on launching or improving your
author website instead.
Sure, I have all the obvious tabs:
Author bio, appearances, book news, links to blogs, excerpts / readings and «what's new», but what I really need is to
focus on what additional elements that truly add value to my readers (and yes, I also know I need to update my news / appearances too...) As a reader I know I enjoy
websites that are beautifully designed, visually appealing, easy to read (no weird fonts or jarring colors) and which offer lots of value added information that keep me coming back.
Since most of our time as
authors needs to be
focused on writing, this book narrows not only the scope of effort spent
on marketing, but precisely what to do with each tool in the
author's marketing toolbox - building a mailing list, how to build a mailing list, social media,
website management and how to use all of those in harmony.
, I am
focusing on a much needed update to my
author website (very much overdue I fear!)
This is the second in a series of posts
focused on building the best
author websites.
Since making your
website is the most important facet to building an
author platform, I have
focused the entirety of this post
on it.
To your question, for
authors, I think the blog is most important, but one has to know how to make it effective (target audience, visual, etc), Twitter, Facebook, Google + (although ranking this one is tough, especially if you are
focused on page rank — if so, you NEED to be active here), and then
website (but again, if you are properly
focused for page rank, a
website can be invaluable).
Finally decided she can
focus on building up theYAshelf.com, a young adult community site (not my main
author website) and helping out with my Facebook group for YA
authors.
After spending fifteen years as a writer and editor doing side jobs, seven years as a graphic designer, and four years in literary organizations working with
authors, she launched Creative Collaborations in June 2011, her dream - come - true business
focused on professional editing, cover and interior book design,
website and graphic design, and facilitation of the self - publishing process.
Other
authors prefer to
focus their
website's call to action
on encouraging visitors to buy a book.
Now she's branching out and exploring fan fiction: Her
author website is under her own name, which readers are familiar with, and it
focuses on her string of successful books.
While you should experiment with your branding during your
author website's infancy, you should
focus on nailing down your branding during its adolescence.
Patrick Samphire presents The Ultimate Guide to What Every
Author Website Needs — Part 2 posted at Letters from Mars, saying, «This guide
focuses on how
authors can make sure their
websites are fast, efficient, and easy to use, and so improve their book sales.