Not exact matches
While the market is
focused on Netflix's subscriber growth, some analysts are warning that it faces some significant headwinds financially, including a dramatic increase
in content costs.
When it comes to success
in this field, quality trumps quantity every time, so
focus on getting the
content right, even if it takes longer.
As the NewsWhip blog points out,
in addition to the
focus on video, Facebook has made a number of tweaks to its news - feed algorithm that have also affected how media
content appears and whether it gets engagement or not.
In her memo, Huffington said that the company would
focus on both long - form documentaries and series - style shows, as well as «snackable» video
content for Facebook (FB) and other social platforms.
This means that Google isn't just
focused on looking for exact matches of certain keywords
in the
content.
Time Warner has been slimming down, shedding both AOL and Time Warner Cable
in the past year to
focus on creative
content rather than the businesses that deliver it to customers.
Medium's new
focus holds the potential for growth, but it also puts the company directly
in the path of Facebook, since the giant social network is also busy trying to convince publishers large and small to see it as a home for their
content — a distribution platform that can help get their journalism
in front of more than a billion people.
This confirms what sources close to the company have been saying for some time, which is that it is de-emphasizing Medium's
in - house publications and
focusing on hosting
content produced by other publishers.
By
focusing on creating high - quality
content and holding themselves accountable, marketers can embrace these changes from Google and prepare for success
in a new era of online advertising.
To date, GoPro has
focused its business mostly on democratizing the first step
in the
content cycle: capture.
«Part of the reason to
focus on brands and
content platforms first is because there is a built -
in audience that they are trying to deepen their relationship with,» says Patterson.
That being said, you should use these opportunities sparingly and
focus on providing your audience with the
content they came to you for
in the first place.
• Mass Appeal, a New York city media and
content company
focused on urban culture, raised $ 6 million
in Series A funding.
Based
in Amman, Jordan, the company's main
focus is to create Arabic mobile
content and applications that showcase the same level of professionalism and innovation as many of its English counterparts.
Sohati has become a destination for health - related information
in the Arab region,
focusing on sharing
content that is more easily accessible and understood.
When
in doubt,
focus on providing excellent, relevant
content, and then promoting it to your target market.
That way, I can
focus on preparing before my inbox gets too full, give myself time to fully digest and triangulate the
content discussed with my team, and respond thoughtfully later
in the day.
Since social media is designed for
content that is seen by many and shared across diverse networks, it is naturally a better platform for marketing campaigns that are broader
in focus.
Generally, you will need to create keyword -
focused and topically relevant
content in order to rank for specific keywords.
Instead of
focusing on how marketers can create great
content for social media, this class more
focuses on how exactly to measure your social investments
in terms of time, cost and opportunities.
It will be «true centrist, informative
content,» serving as a «center lane
in a two - lane highway,»
focusing on «decluttering the political rhetoric.»
For instance, if you are
focusing on producing copy for your contact page, then the purpose of your
content may be to get as many inquiries or qualified leads as possible, therefore you must aim to inspire visitors to get
in touch with clear lines of communication.
Yahoo has been
in the original
content business for years, but recent acquisitions suggest the company would rather
focus on cheap and easy - to - get user - generated
content.
As for Powell, who is preparing for the third season of 13 Reasons Why, she remains
focused on being «responsible
in our
content creation.»
In an effort to optimize your content according to Hummingbird and RankBrain, you have to tighten up your focus and really zero in on specific topics for specific page
In an effort to optimize your
content according to Hummingbird and RankBrain, you have to tighten up your
focus and really zero
in on specific topics for specific page
in on specific topics for specific pages.
The service recently created an Olympic - themed channel that is filled with short - form
content created by BuzzFeed, the millennial -
focused digital media company that NBCUniversal invested $ 200 million
in last year.
«If you want to build a big Instagram following your number one
focus needs to be getting as many big Instagram accounts to share your
content, and tag your account
in the caption of the image as possible,» Chan says.
The growth opportunity is not
in the same mass - market
content — it's
in channels narrowly
focused on a particular sport, hobby, music genre or religion, says Kirstein, or foreign - language channels direct from overseas.
In 2010, they pivoted to
focus on training and officially became known as
Content Marketing Institute.
Sirius has
focused on original
content as a way to draw
in more subscribers, which is right out of the playbook of Netflix and other entertainment streaming services.
In much the same way that the iPhone reshaped Apple's core business focus, Sony's only choice is to reinvent its flagship business by building a universe of content and services in which the television set sits at the centr
In much the same way that the iPhone reshaped Apple's core business
focus, Sony's only choice is to reinvent its flagship business by building a universe of
content and services
in which the television set sits at the centr
in which the television set sits at the centre.
The key to the best
content marketing ROI lies
in focusing your efforts where they have the potential for greatest impact.
What we
focused on then was building not only a top device but the best
in terms of
content, recommendations and just making it an optimal experience for readers.
Focusing on a niche audience and developing appropriate
content specifically for those people helps to ensure there will be strong interest
in your blog's
content, plus it makes promoting the blog easier.
Twitter's
focus on music is evident by its recent deals to stream video
content from MTV's Video Music Awards and ABC's American Music Awards,
in addition to LiveNation (LYV).
Both the emails and the landing pages contained similar
content with the same
focus that aimed to convert customers based on their specific interests
in the business.
So between having exclusive rights to stream those movies and Netflix's
focus on its own
in - house
content, the company's strategy is well under way.
Rather than just being a how - to site, Lifewire is designed to
focus on actionable
content: for example, The 7 Best Drones to Buy
in 2016, or 13 Ways You're Screwing Up Your Computer.
In this instance, the startup leveraged data on the modern consumer showing a preference for short - burst,
focused, engaging, personalized, culturally relevant, and self - directed
content that can be accessed anytime, anywhere, on any device.
In recent months, the
focus on
content has become bigger and bolder than ever.
The company plans to
focus on translating and adding subtitles to as much of its
content as possible
in other languages, which Levin says significantly increases the number of students taking a course, and adding courses developed locally.
With that work largely behind him,
in his new position, Norm will
focus on international growth opportunities for Time Inc.'s brands and
content and other projects.
With the majority of companies now having a
content marketing strategy
in place, it is important to
focus on what you can do
in order to set your
content marketing strategy apart from the competition.
And with such an impressive portfolio, it amazed me how lopsided the
content out there was, heavily leaning toward his accomplishments
in the world of business with little
focus on the creative interests, pursuits, and habits that may have gotten him there
in the first place.
The fat -
focused research also inspired the fat - free food trend, wherein manufacturers ramp up sugar
content in order to compensate for lower fat levels.
While Apple is known primarily for its
focus on music, the fact that Schusser also has a background
in tech acquisitions — such as Shazam — and will work part of the time
in Culver City suggests that Shazam and movies could become a serious part of Apple's ambitions, as opposed to just bonus
content for music lovers.
By fine tuning their targeting, small businesses can increase their conversions by
focusing their landing pages or
content marketing campaigns to the geographic norms and preferences
in the areas where their consumers are coming from.
Should I immerse myself
in every social media platform or just
focus on two or three and develop quality
content?
Unfortunately, many
focus on the latter
in a misguided belief that flooding the internet with their brand name will bring customers rolling
in, regardless of whether the
content is valuable or not.
«Business is the language I speak, and though I certainly once toyed with the idea of an MBA, I wasn't interested, because they seemed so Bay - Street -
focused,» she says,
content with rural life
in and around Bala.