Sentences with phrase «focused marketing approaches»

May 28, 2013 — As trade publishers integrate consumer - focused marketing approaches alongside traditional B2B operations, marketers need new digital skills, tools and strategies in order to reach consumers online.

The shift to a more technology - focused marketing approach is not to be taken lightly; Top2Top attendees will hear from a leading digital strategist with some of the most cutting - edge marketing techniques and insights into consumer trends.

Not exact matches

Though upfronts have traditionally been focused more on television advertising, the rise in digital viewing has forced media companies to come to the ad market with a more holistic approach and sell TV and digital inventory together.

This decentralized approach would also ensure an understanding of the differences in Alberta's markets, which focus on smaller companies and individual, rather than institutional, investors.

From there, you can remodel your marketing strategy to become more focused on your customer's needs, thus creating more of an inbound marketing approach.

European markets closed higher on Thursday as investors focused on earnings and took a cautious approach amid rising political uncertainty.

Paired with our experience, this approach helped us reinvigorate our market focus, our brand and our company culture.

To me, ABM is defined as a laser - focused approach to B2B marketing in which marketing and sales teams work together to target best - fit accounts and turn them into customers.

«Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer action.»

The aggressive approach to marketing and customer acquisition is not uncommon for startups, nor was the focus on vanity metrics to showcase the company's success.

«It is a very risky pricing approach, and it definitely doesn't work for everyone,» says Ayelet Gneezy, an assistant professor of marketing with University of California, San Diego, whose research focuses on the «pay what you want» structure.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

AEs must clearly understand how traditional sales and marketing wastes their time and focus: The traditional approach would have Sales following up with leads that aren't likely to convert and meeting with companies that don't fit the Ideal Customer Profile and aren't good candidates for your product.

We adapted our approach in mid-2014 to address that issue, which is why we're keenly focused on market internals here (see the «Box» in The Next Big Short for the full narrative).

For example, venture capital fund managers and angel investors tend to put more emphasis on both market and finance issues, so those are areas that you should focus on when approaching these types of investors.

Rene not only drove complex healthcare strategies for client partners and supported business development, but focused deliverables on insight generation through the lens of behavioural economics, providing a unique approach to healthcare market research.

Account - Based Marketing: A focused approach to B2B marketing in which marketing and sales teams work together to target best - fit accounts and turn them into Marketing: A focused approach to B2B marketing in which marketing and sales teams work together to target best - fit accounts and turn them into marketing in which marketing and sales teams work together to target best - fit accounts and turn them into marketing and sales teams work together to target best - fit accounts and turn them into customers

Simply stated, we believe in taking a realistic approach to the economy and investment markets that starts by stepping back from all the noise and fear in the daily news and, with the aid of our deep network, focusing on the search for the world's best income opportunities and for great companies doing great things — both in North America and around the world.

We take a content - marketing approach to link building & media brand mentions, acquiring links for our clients through content publication on high - authority publications, focusing on quality and relevance.

TACP applies TSSP's deep fundamental research approach, developed across market cycles, to stressed, distressed, and special situation debt and equity securities with an acute focus on downside protection and favorably skewed risk - reward profiles.

This approach focuses on stocks that are undervalued by the market, with low P / E ratios, a strong asset - to - liabilities ratio, and strong financial fundamentals.

In their December 2006 paper entitled «Investor Sentiment in the Stock Market», Malcolm Baker and Jeffrey Wurgler summarize a top down approach to addressing these questions, focusing on the measurement of aggregate sentiment and its relationship to stock returns.

Sure, a passive approach will never «beat the market», but I don't think «beating the market» is the focus of clients whose main goal is living off their savings.

«RBC GAM's investment approach is characterized by fundamental research and rigorous discipline, along with a focus on risk management and portfolio construction, all within a team - oriented structure,» said Dan Chornous, chief investment officer, RBC Global Asset Management Inc. «Habib and his team fit seamlessly with our approach, as demonstrated by their strong investment results and stability of returns, with notably solid performance in down markets.»

We pursue a disciplined, value conscious, risk managed and historically informed investment approach focused on the complete market cycle...

Our agile marketing relationship with MyCheck continues to focus on increasing the company's sales deal pipeline and we continue to take a growth driven design approach on new website initiatives.

That close attention means through a working group specifically focused on payments and settlements and on a research - oriented approach related to other market applications.

According to CMI's definition, «Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer action.»

Much of marketing and sales through the past few decades has been focused on demographics, psychographics, firmographics, and other forms of common customer profiling approaches.

Focusing on one specific niche and specializing in that market segment only is a common approach although it is easy enough to cater to more than one niche.

Perhaps focusing at least some effort on viral marketing techniques is still a worthwhile approach.

Bill Slawski of SEOByTheSea — «I'm a firm believer in creating a situation where not only are you focusing upon a permission - based approach, but that you also provide things of such value within your email marketing that people don't think twice about signing up, and wouldn't even consider unsubscribing.

The Content Marketing Institute defines content marketing as: «A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer actioMarketing Institute defines content marketing as: «A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer actiomarketing as: «A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer actiomarketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly - defined audience — and, ultimately, to drive profitable customer action.»

The BC NDP's approach to the housing crises focuses on market speculation, support for alternative housing tenures such as co-ops and rentals, and the creation of supply.

And its new approach to ads calls for a focus on regional, 15 - second TV buys rather than national, 30 - second spots — the brainchild of Chief Marketing Officer Richard Lennox, who joined last year from Toys R Us.

Curated content is focused on management, strategy, organizational and marketing topics, including business models, revenue models and go - to - market approaches.

Instead of pouring all your time and creative energy into blog posts, a better approach is to focus on client case studies that showoff your marketing skills.

Ultimately, we see a bifurcation of strategies to mitigate an increasingly protectionist trade agenda in the U.S. — the China approach, which focuses on developing countries and developing new markets through the BRI, and the «rest» that seek to participate in open intra - and inter-regional trade agreements that are a mixture of 21st century trade rules that leave the doors open for U.S. participation, even if that means renegotiation or modification of agreed - upon rules.

Our investment approach seeks to deliver superior long - term risk - adjusted returns through differing economic and market cycles, while always retaining a sharp focus on the preservation of our clients» capital.

The approach is particularly well - suited to the hospitality industry as the client has a partner advocating for and overseeing the project from start to finish, allowing them to focus on other priorities such as hiring, training, creating a menu or marketing their new property.

With the Espresso Americano already proven to be a big hit in its original market, Kubena says the focus now is on breaking into the lucrative North American market, and the company is taking a strategic approach to accomplishing that goal.

«Monte is a passionate and disciplined marketer whose broad consumer package goods and restaurant experience along with his innovative and results - driven marketing approach make him an ideal candidate for this position,» said FOCUS Brands Restaurant Group SVP of Marketing, Paul marketing approach make him an ideal candidate for this position,» said FOCUS Brands Restaurant Group SVP of Marketing, Paul Marketing, Paul Macaluso.

This feed event will look at novel approaches involving both traditional and alternative protein sources, focusing on routes to market success and how best to tackle the inherent challenges along the way: ensuring food safety, minimizing production costs, maximizing nutritional qualities, navigating the regulatory environment and securing consumer acceptance.

Holistic, people - centered, participatory approaches with a focus on access to nutrition — particularly for women and children — and market - oriented value chain facilitation form the backbone of our work.

The face to face event, our first, will look at novel approaches involving both traditional and alternative protein sources, focusing on routes to market success and how best to tackle the inherent challenges along the way: ensuring food safety, minimizing production costs, maximizing nutritional qualities, navigating the regulatory environment and securing consumer acceptance.

The sixth annual European Roundtable brings into focus the need to adopt an inclusive approach at each stage of market transformation.

This end user focused approach to marketing and selling Foodservice equipment and smallwares began with Austin Hansen in the early 1950's.

Supporting that growth strategy, Peters indicated that BENEO Inc. will continue to emphasize its market - focused approach by building the Americas team to further translate the product portfolio benefits into solutions that meet consumer needs.

The Club has an innovative, forward thinking approach to Partner relationships and is commercially focused on delivering a return on marketing investment for our Partners.

«Through robust collaboration and the combination of our respective innovative approaches to care, our joint venture will offer a differentiated and superior level of consumer - focused urgent care that is not currently available in Mercy's markets.