This is typically using a serif font typeface for your headers (like Times New Roman or Garamond) and a cleaner, simpler sans serif
font for the body text (like Arial, Calibri, Tahoma, or Verdana).
Elegant resumes tend to use lightly stylized header fonts paired with common sans serif
fonts for body text.
Use readable
fonts for body text and headers and include some white space.
Not exact matches
If you're using InDesign to export to epub, it will embed
fonts... but you don't want to embed
fonts for the main
body content; that
text needs to be flowable it will adapt to readers set preferences (otherwise they will complain that your book doesn't look like all the other books on their kindle).
Use an 11 pt or 12 pt
font size
for your main
body text, and the default «Heading 1» or «Heading 2» in the style pallet in Word
for all chapter and page headings.
It's OK to embed special
fonts for the chapter headers, but keep your
body text and first paragraph
text style simple; maybe just set it as «serif», but don't set the colors or sizes (except
for 1em... and you can increase line spacing a little).
When designing your author website, choosing the
font for both your site's header and
body text can be just as important as the overall design.
Using overly ornate, stylized, or curlicued
fonts — especially
for the
body text — is a definite no - no.
I will provide a sampling of pages
for you to review the
fonts and
text sizes suggested
for the
body text, headings, and chapter pages, as well as any other textual and visual elements in the book.
First is the
font style used
for the
body text.
We embedded
fonts for both the headings and
body text.
If you want to do your own manuscript preparation, the rule of thumb
for body text is as follows: all
text should be in one
font at one size, left - justified, with emphasis indicated by italics (not bold or capitals).
Identity systems also include
fonts and note
font usage, like which
fonts to use
for headings and
body text.
The use of a
font with a serif
for the denser
body of the
text helps draw the eye along the length of each line and helps readers distinguish similarly - shaped letters.
In general, use the default
text size <
font size ="7">
for body content because it is easiest to read from a few feet away.
Having the same
font size
for your headers and
body text adds uniformity and makes you look reliable.
All
fonts are perfect
for packaging, logo, branding, apparel, business cards, Web UI and legible and looks great as a headline or in
body text.