Current self - regulation is ineffective in protecting children from exposure to unhealthy
food advertising on television.
To our knowledge, this study is the first meta - analysis of the effect
of food advertising exposure on food intake.
The analysis showed that
unhealthy food advertising exposure significantly increased food consumption in children, but not adults.
To conclude, it appears that more effective regulation of
television food advertising would constitute an important element of the public policy response to child obesity.
Researchers predict that rules like this one will cut children's exposure to junk -
food advertising by 40 percent, and they hope that this decrease will improve children's health overall.
Its documented efficacy [17] suggests it would be a powerful link in the chain of causation
between food advertising and obesity.
Therefore it advocates a ban on all commercial
food advertising during times when a substantial proportion of children are in the audience [1].
The researchers suggest that the study offers a design that should be used to improve adherence of
food advertising aimed at children to regulatory standards using a pattern of practice approach.
There is no doubt that the advertising industry is booming, and the
pet food advertising world is no different.
The current article shows that, with the use of all available data to date, acute exposure to
experimental food advertising significantly increases subsequent food intake in children.
Many
dry foods advertise that they contain some type of «meat» (such as chicken or beef) as the first or a top ingredient.
Today's proposals are the result of an eight - month consultation on how
junk food advertising can be limited to stem the rising tide of obesity.
The WHO nutrient profiling model needs to be used to restrict
unhealthy food advertising, especially during children's peak viewing times.
The relationship
between food advertising and obesity; the portrayal of women in hip - hop; and the cognitive effects of electronic games are just some of the subjects covered.
We argue that a regulation applying only to advertising aimed at children is inherently inappropriate and ill - adapted to addressing the contribution
of food advertising to childhood obesity.
Concern about rising levels of childhood obesity, coupled with unease about the influence of United States» fast food and soft drink companies on consumption of food and beverages in France, led the French Government to take action on junk
food advertising in 2004.
In 2017, the top 10 regulatory interventions included ensuring alcohol ads are targeted responsibly online — especially on social media platforms where many users are under 18, which landed Diageo in trouble in 2016; acting against irresponsible gambling advertising; new
food advertising restrictions for products which are high in fat, salt or sugar (HFSS); and addressing harmful gender stereotypes, for which a detailed report is due in the coming weeks.
Evaluations Lee Y et al. (2017) Effect of
TV food advertising restriction on food environment for children in South Korea.
To comprehensively assess the extent, nature and impact of unhealthy
food advertising targeted to children on New Zealand television.
New research by University of Liverpool health expert Dr Emma Boyland has confirmed that unhealthy
food advertising does increase food intake in children.
In Germany,
food advertising adheres to the rules of conduct of the German Advertising Standard Council, a self - regulatory framework for responsible marketing.
Contesting food advertising and labeling claims will continue despite the expense of litigating similar issues for hundreds of different products.
Researchers, led by Dr Boyland from the University's Institute of Psychology, Health & Society, reviewed and analysed 22 separate studies that had examined the impact of acute, experimental unhealthy
food advertising exposure on food consumption.
If you look at the anti-obesity policy recommendations of almost every leading public health organization, the list invariably includes a ban on junk
food advertising directed at children.
[Editorial Note: Yesterday's post regarding new, proposed curbs on school junk
food advertising yielded a lot of interesting discussion.
While food companies are required to follow label regulations from the U.S. Food and Drug Administration and the U.S. Department of Agriculture, and the Federal Trade Commission
oversees food advertising and marketing, it can be confusing to make healthy choices without understanding the definitions of terms in those regulations.
So in this case, I'm giving Disney high marks for making significant strides to protect our children from the worst junk
food advertising out there.
And because we know parents are concerned about
excessive food advertising online or via mobile phones, the Culture Secretary, James Purnell, will be working with the industry to make sure the codes of practice are as tough as parents want them to be.
«Research has already shown that
food advertising leads to overeating, and the food industry spends $ 1.8 billion per year marketing to youth alone.»
Phrases with «food advertising»