The raw
food and treats category may be one of the few exceptions to this rule.
CLC: The natural pet
food and treats category continues to grow rapidly according to our market and consumer research.
While a majority (55 percent) of retailers that participated in Pet Business» online survey indicated that at least half of their non-consumable product assortment is made in the USA, this is well below the numbers seen in
the food and treat categories.
In addition, some retailers note that the number of options at their disposal is also much smaller outside
the food and treat categories.
That is truly the dividing line between natural and artificial in
the food and treat categories.
All one has to do is look at the pet
food and treat categories to see what kind of potential this trend can hold for businesses that cater to doting pet owners, who are increasingly gravitating to what they perceive as healthier options for their beloved furry friends.
In August 2014, 39 percent of products launched in the pet
foods and treats category had a «Made in the USA» label.
The other factor powering up sales is that there are more and more grain - free selections available, comprising an ever - growing segment in
the food and treat categories.
Loesch: The role of general manager gives me an opportunity to play a role in many different aspects of the business with the goal of continuing to pioneer new, fast - growing pet
food and treat categories — while helping Sojos expand and refine operations.
Not exact matches
Brendan Kennedy, the cofounder of Privateer Holdings, which owns various marijuana companies like Marley Natural
and Canadian pharmaceutical - grade cannabis producer Tilray, says his companies are expanding abroad while the U.S. Drug Enforcement Agency
and the
Food and Drug Administration debate whether or not to
treat the plant as a medicine or keep it in the same
category as heroin.
Barbara Evans of the University of Houston Law Center in Texas noted, however, that the U.S.
Food and Drug Administration will have to decide whether gene editing should be
treated as a drug or a medical device, because the two
categories are regulated very differently.
With growing consumer interest in high - quality pet nutrition
and an ever - expanding variety of
food,
treats and other consumables on the market, retailers have an opportunity to reach new levels of sales success with these fast - moving
categories.
While
food and treat products that are made in the USA — from wholesome, domestically sourced ingredients, of course — have proven quite an easy sell for pet stores, some retailers point out that the trend has yet to reach its full potential in other product
categories.
The steady stream of new products may add life to the natural
treats category, but Dave DeLorenzo, president of Vetscience LLC — makers of Fruitables brand pet
food and treats — cautions that, with so many options on the market, retailers have to become more judicious
and informed about what they choose to stock.
San Roman notes that many stores are set up with
food, toys,
treats and other
categories in distinct locations,
and this arrangement misses a huge opportunity to inspire add - on purchases when a customer comes in to restock on
food or another basic item.
However, despite these challenges, pet specialty are still stocking their shelves with «Made in the USA» products in
categories beyond
food and treats.
Raw pet
food and treats represent a product
category in which independent retailers can thrive, provided they take the right approach to building a selection
and educating customers.
«The positive benefits of dogs working for their
food and treats while eliminating destructive behaviors are some of the reasons the future of this
category will continue to grow.»
«This shift in the cat parent profile changes how cat
food is bought,» says Chanda Leary - Coutu, senior marketing communications manager for WellPet, a natural pet
food company based in Tewksbury, Mass. «Research has also shown Millennial pet parents have a keen interest in natural
foods, which presents an opportunity for us to innovate in the
category and experiment with
treat flavors, forms
and textures that cats will undoubtedly enjoy.»
«It's the social trends of today that are fueling the growth of this
category,» says Brad Gruber, president
and chief operating officer of Health Extension Pet Care, a producer of holistic dog
and cat
food based in Deer Park, N.Y. «With lifestyles changing
and pets being
treated like family, consumers want
foods that are superior to their own
and they are comfortable splurging on their pet's
food, being the valued member of the family that they are.»
All the new entrants into this
category brings up another issue pet specialty retailers should be aware of, says Maribeth Burns, vice president of corporate communications for Orrville, Ohio - based Natural Balance Pet
Foods, Inc., which makes premium wet
and dry
foods and treats for dogs
and cats.
TruFood is available in three
categories: Baked Blends Dry
Food, Tasty Pairings Wet
Food and CocoChia Bakes
Treats.
This is unfortunate, as the country of origin can affect product safety in
categories other than
food and treats.
Zuke's new
treats represent just one of the many trends that are popular within the natural
treat and food category today.
Naturally Delicious There may be many different types of products that make it into the natural
category, but edibles —
food,
treats and supplements — are still, by far, the largest segment of the industry.
Interest in high end, premium pet
food and treats continues to be a key driver for increased spending in the pet
food category, but as owners increasingly value shop for these items, total
food spending growth continues to slow down.
Interest in high end, premium pet
food and treats continues to be a key driver for increased spending in the pet
food category.
But some
foods are trickier — particularly the «healthier» sweet
treats that do not readily fall into any of our basic
food categories (the big ones being meat, fruits, vegetables, grains,
and dairy).
Blue Buffalo is definitely doing better business due to the availability of several
categories of
food like dry, wet
and pet
treats for both cats
and dogs.
Foods
and treats were the first big pet
categories affected, thanks to the tainted -
food scares, but other pet
categories — such as toys, grooming products
and supplements, for example — have also experienced an influx of natural
and organic products.
There are a number of product
categories that have proven to be a great fit for the grooming salon environment, including home grooming products, impulse items like
treats and toys,
and even pet
food.
Producing ultra-premium raw pet
food,
treats and snacks for cats
and dogs, this brand leads the freeze - dried
category with unique products
and innovation.
One of the fastest - growth contenders globally in the pet
food industry, specializing in the raw pet
food category, Vital Essentials
and Vital Cat make up the fourth largest brand with frozen
and freeze - dried entrees,
treats and snacks for dogs
and cats.
CLC: We're starting to see natural pet
food expand into new
categories of
food and treat options.
We offer a perfect platform to buy online cat
food from among different
categories such as wet
food, dry
food, prescription diets, kitten
food,
treats and chews;
and milk replacement
and weaning.
Expanded dog
and cat
food categories including raw, limited ingredient
and freeze - dried • New types of dog
and cat
treats including grain - free, freeze - dried
and grass
treats • Calming products used on pets • BPA - free products • Pet - monitoring systems / cameras • Lightweight litter
and litter mats • Recycled newspaper scratching posts • Recovery suits for wound protection • Pet doors with microchip sensors • Interactive feeders • The importance of pet products made in the USA • How often dogs are walked • Amount spent on wild bird feed in the past 12 months
More than 80 percent of retailers surveyed by Pet Business pointed to
food and treats as product
categories in which the natural movement is having the biggest impact.
TruFood features four
categories of
food options for dogs
and cats: Baked Blends dry
food, Tasty Pairings wet
food, Protein Bites
treats and CocoChia Bakes
treats.
«Fish is certainly a new
and growing
category within dog
food,
and we think there is a good opportunity for it in
treats as well,» says Abramson.
The Natural Touch Natural is one trend that has gained traction in the
food and treat segment,
and one that consumers are paying closer attention to in the spa product
category.
In general, as with other impulse purchase
categories,
treats should be located toward the front of the store so that customers walk through the section before reaching
food and litter products.
Sojos, maker of raw pet
food and gourmet
treats, has unveiled Sojos Complete for Puppies, the first life - stage
food in the raw, shelf - stable
food category.
The growth in sales of grain - free
food and treats is one of the most important trends in the pet care
category.
Loesch: We've most recently unveiled two new recipes made specifically for puppies: Sojos Complete for Puppies, the first life - stage
food in the raw, shelf - stable
food category;
and Sojos SimplyPuppy, raw, all - meat
treats.
Retailers that flood their shelves with grain - free
food and treats are sure to learn this lesson the hard way when customers inevitably become confused by all of the options in front of them, leading them to abandon the
category,
and maybe even the store, altogether.
Treats are low priced, creatively packaged
and can easily create a quick turn - over of product in the cat
food category.
While
food and treats make up the bulk of raw nutrition offerings in pet stores, the
category does extend beyond the traditional.
«When crafting our Skinny Bakes recipe, we wanted to build on these benefits
and take the baked
treat category to the next level, bringing to market a nine - calorie, vegan baked
treat made with only whole -
food ingredients
and no fillers or by - products.»
Once retailers have a good supplement section
and have educated themselves about the
category, boosting sales in the store is as easy as starting a conversation at the register with pet parents who are purchasing a
food or
treat item.
«We expect the natural
category to continue to outpace the market, with lots of opportunity in the
treat and alternative
foods categories.»