Sentences with phrase «for search ads»

Companies are willing to pay for Search Ads and even for Ads on sites where people have zero intent to buy anything.

As you know, RLSA leverages your remarketing audiences for search ads.

Here's how to use Google's new demographic targeting for search ads.

Remarketing lists for search ads (RLSA) allow you to do PPC ads on AdWords or Bing and go after those who visited your site and are searching for keywords you're interested in.

In turn, these social ads turn visitors into leads and customers — particularly when brands apply behavioral and demographic filters so they can remarket to specific audiences with display and social ads and use remarketing lists for search ads to promote offers — and, finally, convert leads.

Google's average price for search ads has fallen from the previous year in five consecutive quarters, largely because marketing on mobile devices hasn't proven it can be as fruitful as on personal computers.

Not exact matches

With a focus on small businesses, Local Web Leads (No. 335) aims to drum up more sales for clients using search, social, and display ads.

More and more, people were beginning their searches for water bottles, flat screen TVs, banana slicers, you name it, on Amazon instead of Google, which threatened the search engine's ads business.

Even for search - ad evangelists like Google, the importance of brand awareness is starting to sink in.

How many have searched the internet for that ad?

Georgiadis — who led search giant Google's (goog) commercial operations and ad sales in the U.S., Canada and Latin America for six years — will take over the mantle at Mattel (mat) effective February 8.

That means there's no legal pressure for Facebook to search out ads that appear to be in violation of FEC rules and remove them or report or suspend users purchasing them.

It also used Google Adwords, purchasing keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched for a medical term they could be served a Lumosity ad, the FTC alleges.

That way, iSpot can teach its system to search for combinations of words like «Solo» and «trailer,» «commercial,» or «movie» to measure the online chatter about the ad.

Although the search giant points out that the definition of which ads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanads are acceptable comes from an independent industry group called the Coalition for Better Ads, some believe that the default blocking of certain ads puts too much power in Google's hanAds, some believe that the default blocking of certain ads puts too much power in Google's hanads puts too much power in Google's hands.

When users searched for anything related to cars, for example, they might get an ad featuring a man with an orange mug saying, «Hey, what a coincidence.

The market is saturated with too may other diet pill ads, so trying to buy a keyword search for the product would be grossly inefficient, he says.

For instance, generate traffic through Facebook, find out what portion of this traffic is behaving well on your site and show ads to only this portion via the Google Search Network.

Some users also say Google delivers a better search experience: Baidu had been criticized for mixing ads and organic search results on the same confusing page.

It comes amid a wider reshuffle of Baidu's corporate strategy as it looks for new profit streams outside its core search business, which lost a large chunk of ad revenue in 2016 following strict new government regulations on medical advertising.

In this example, you want to be sure that only people searching for «red Puma suede sneakers» see Ad # 1.

The CTO said Facebook ads would be labeled as «political,» and that all promotions would be available to be searched in an archive the social network will keep available for seven years.

Ad people like to believe that they create the public's tastes and moods (when they're not «disrupting» them), but it's usually more a matter of paddling around on their intellectual surf boards, searching for a cultural wave they can profitably ride to the beach.

And, with 95 percent of search results now containing AdWords ad placements either at the top or bottom — not to mention how much above - the-fold real estate is now taken up by AdWords — it's a must for beating the competition.

If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching for your products or services in that ad group by monitoring your keyword search term reports from within your keywords tab.

It tells Google not to show your ad to anyone who is searching for that phrase.

In a search for «part - time package handlers,» United Parcel Service ran an ad aimed at people 18 to 24.

If you Google «home cleaner,» or «babysitter» or «handyman» in a certain city, you'll either see ads for one (or multiple) of the aforementioned on - demand platforms on the first page of Google; or you'll find directories (like Yelp) listed high up in Google, taking you to a more curated and ratings - based search results page where those same on - demand companies are listed or have ads running.

Today, Corcoran is happily married to her second husband, Bill Higgins, and has two children, Tom, a 22 - year - old graduate of Columbia University, whom Corcoran had after seven years of in vitro attempts; and Katie, 11, whom she adopted after an exhaustive search, using the skills she honed writing ad copy for dream homes.

In - search ads are the best choice for many companies because most YouTube videos are found through searches.

Keyword targeting is often best for in - search ads.

Microsoft Bing will continue to serve Bing ads and search results for at least 51 % of its desktop search traffic on Yahoo, the company said.

Desktop search ads are a money machine for Google, but the market for them is mature.

For marketing, he relied on Google AdWords, which allows companies to purchase keywords so their ads appear next to related search results.

The potential clients know what they are looking for and the service provider displays ads to them, while they are actively searching for it.

It's likely that the company's vow to do more to police its ads, along with news of big changes to its search algorithm, has placated advertisers for the time being.

Google's video publishing powerhouse to offer pay - per - click features for video ads, much like AdWords for search.

According to a Google consumer survey conducted earlier this week examining the top - trending Super Bowl ads on YouTube, 41 % of Canadians visit the site to search for Super Bowl ads before and after the game.

An additional plus for Google Plus: It had no ads, as Google could subsidize it with AdWords, its paid search gold mine.

Or think of ads for the Bing search engine that acknowledged the brand's perceived inferiority to Google.

Not only will this de-bloat your browser — potentially making it faster — but it'll mean that all those ads that keep stalking you with the pants you searched for but didn't buy two weeks ago will be gone.

Ads could be sold across paid search, YouTube, display and mobile on Twitter — while filling a gap for Google, which has struggled with social media.

Many people turn only to the first page of Google search results, which means that a company can purchase ad space using pay - per - click campaigns for the CEO's name to «push down» the top results if they are negative.

Instead, Apple uses ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.

For example, if you own an e-retail store that sells designer women's shoes but not athletic shoes, then you won't want your ads to show up on searches for «women's running shoes» but do want them to show up on searches for «women's shoes.&raqFor example, if you own an e-retail store that sells designer women's shoes but not athletic shoes, then you won't want your ads to show up on searches for «women's running shoes» but do want them to show up on searches for «women's shoes.&raqfor «women's running shoes» but do want them to show up on searches for «women's shoes.&raqfor «women's shoes.»

Thus, you can add «running» as a negative keyword, and your ads won't be shown for any searches that include the word «running.»

A PFP listing — a small text ad that appears in or near relevant search results — will go online almost immediately, but its longevity is tied to the bottom line: «The minute you stop paying for it, it's gone,» Sherman says.

This is an example of an Apple ad from an ad group configured to show a MacBook Pro ad when people search for «macbook pro retina.»

Google properties, like search and YouTube, saw paid clicks (how many times people clicked its ads) increase 8 percent quarter - over-quarter while cost - per - click, or how much it can charge for its ads, decreased 7 percent quarter - over-quarter (with a 59 percent increase and a 19 percent decrease year - over-year, respectively).

Yahoo Bing accounts for nearly a third of all online search in the U.S. And while Google generally delivers more ad impressions, Adgooroo found that the lead is not that great in four of six major categories: business, computers, education, and travel.