Sentences with phrase «for ad dollars»

Provide too little and the advertisements become less effective, making Facebook less competitive for ad dollars.

Game of thrones: Turner Networks CEO John Martin, speaking at the anti-trust trial on AT&T's bid to buy Time Warner, argued that the companies need the merger to compete against Google and Facebook for ad dollars.

There has even been talk of the public broadcaster, (CBC) which receives over $ 1 billion in public funding annually, dropping advertising and ceasing to compete for ad dollars with its private sector rivals.

The recent decline is due in part to concerns over cord - cutting and increasing competition for ad dollars, as well as questions over the health of executive chairman Sumner Redstone, who owns 80 % of the company's shares.

Marketing executives said that Viacom, which used to dominate the youth advertising market, now faces intense competition for their ad dollars from Facebook, YouTube and other digital outlets.

Another problem for newspapers: advertisers have far more choices for their ad dollars online than they did in the old print world.

Facebook now offers targeted advertising across the mobile and desktop web, and in apps, and that puts the social network in direct competition for ad dollars with Google, which has had a years long head start in both media.

Facebook (fb), Google's primary rival for ad dollars, banned ads for cryptocurrencies in January.

Posting has become a big lab experiment for Madison Avenue, and the social media companies are eager to prove their relevance to corporations, specifically, in terms of return on investment for ad dollars.

If an ISP practices the same policies, though, it's double - dipping — charging you monthly for internet service and collecting your data for ad dollars.

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

Hulu — which is owned jointly by CBS rivals Walt Disney, 21st Century Fox, Comcast, and Time Warner — made a similar move less than a year ago, when the service offered subscribers the option of paying a few dollars more per month for an ad - free experience.

And Recognition is the payoff for content creators — spiritual recognition in the form of views on YouTube or Vimeo, Likes and Shares on Facebook, high - fives from friends, or financial recognition in the form of revenue sharing from YouTube or ad dollars from their personal blogs.

Those expectations should be communicated to the client so that when a decision is made regarding whether to spend on traditional PR versus SEO or digital ads, data is available that makes an argument for why dollars should go toward the former.

Many ecommerce sites outsource their advertising to an effective Facebook ad agency to get the most out of their advertising dollars — an option that may be right for you.

For starters, the company must prove to advertisers that the ad - dollars they spend on Snapchat will see meaningful returns.

Netflix paid US$ 100 million for two seasons, and instead of using ad dollars to pay for it, the company needs word - of - mouth, good reviews and overall buzz to convince new viewers to pay $ 7.99 a month for its streaming service.

That's another reason why Amazon's purchase of streaming rights for Thursday NFL games is such a big deal — also evidenced by the fact that Amazon is reportedly charging advertisers millions of dollars for ad packages for those games.

Even with digital video expected to see double - digit annual growth for the next few years, TV will continue to get the lion's share of ad dollars.

It's one thing to be high - minded about your journalistic principles, but it's another to do so while outlets like CNN are raking in billions of dollars for their wall - to - wall Trump coverage, and you are trying to keep the lights on as your ad revenue vanishes with breathtaking speed.

Once you get comfortable with reviewing your analytics and monitoring the performance of your ads, it becomes easier to spend your marketing dollars wisely, allowing you get the broadest reach for the lowest price.

But with services like Google AdWords, now you can apply a tiny budget — measured in dollars, not thousands of dollars — for online ads you create yourself, buy on a pay - as - you - go basis and continually tweak based on response rates.

That's powerful — and a long ways from throwing money at a print ad or plunking down thousands of dollars for a trade show booth and hoping that you get some new business out of it without ever really knowing if you did or didn't.

Mars spends most of its ad dollars for pet food brands — including Pedigree and Whiskas — on TV, according to the group's marketing chief

In the third quarter of 2013, O's ad dollars were $ 34.1 million, down 22.2 percent from $ 43.8 million the same time last year, according to The Association of Magazine Media, a non-profit industry association for multi-platform magazine companies.

When it comes to competing for ratings and ad dollars, Brad Adgate, senior vice president of research for ad firm Horizon Media, told Fortune that he sees Fallon as the easy pick to lead the pack.

And with Facebook and Snapchat locked in a fierce battle for users and ad dollars, the familiar look of Instagram's latest feature did not go unnoticed by the creators of the original disappearing - photos app.

Companies post job ads, pay top dollar to recruiters and ask for referrals from associates.

CBS» Stephen Colbert, NBC's Jimmy Kimmel, and ABC's Jimmy Fallon are in a fierce battle for young viewers — and ad dollars.

For potentially just a few dollars a day, paid advertising on platforms like AdWords along with social - media ads can have their place.

Time Inc. has been looking for ways to better compete with digital startups, such as BuzzFeed, that have emerged in the past few years and are grabbing a larger portion of online ad dollars.

At the end of the day, however, as competing platforms continue to flood the space, and as brands increasingly shift television ad dollars into digital, only one clear victor in the battle for online video has emerged: creators.

Dollar Shave Club takes the prize for producing the most clever — and economical — YouTube ad of 2012.

While Diller doesn't know if Snap can grab the third place spot in the race for online ad dollars (behind Facebook and Google), he said it's still among the top companies out there.

Facebook, however, provides a business tool for companies of every size and industry, with no minimum on how much ad dollars you need to spend to get in the game.

The IPO of Twitter (TWTR), Facebook's competitor for eyeballs and ad dollars, couldn't have been more different.

«We were behind the curve in terms of ad dollars spent, so we felt that if we didn't do something dramatic, it would become harder and harder for us to brand ourselves,» he says.

For someone already earning income on YouTube, the assumption is that BroadbandTV will generate more additional ad dollars than it takes.

My firm is responsible for millions of dollars in ad budgets for our clients, and it's our responsibility to manage those dollars wisely.

Obviously Google competes with Facebook for digital ad dollars, and there are other social services out there — mainly Twitter — but nobody offers anything close to the size and service combination that Facebook does.

In the end, to keep the ad dollars at home in order to sustain local broadcasting, the Canadian government disallowed tax deductibility for advertising placed by Canadian firms on non-Canadian stations.

Ad revenues for traditional broadcasters have been slipping as advertising dollars have migrated online.

For example, at Buffer, when we wanted to boost our podcast downloads, we created an audience of people we knew would be interested in our ads before spending a dollar.

After you run your ads for a period, you will be able to predict the amount of money that you will earn for each dollar that you spend.

We specialize in helping you get maximum results for the least ad dollar spend.

Mobile advertising represented just over half of all Facebook's marketing dollars in the last quarter of 2013, and for the same period in 2014, analysts expect mobile ads to make up at least two - thirds of all ad revenue, making Facebook primarily a mobile ad company.

The content could give new or lapsed users a good reason to be on Twitter while also bringing in dollars for lucrative video ads.

Again, no one is fooled: Scientology has just publicly admitted that it has to pay millions of dollars for a Super Bowl ad and hundreds of thousands of dollars for clicks to get anyone to look at its websites.

The letter continued: «Our ad reminds viewers that Kim Jong - un and his army of hackers have been stealing billions of dollars of Bitcoin and other digital currencies for the past few years, funding their rogue nuclear weapons programs and thwarting efforts by the rest of the world to sanction this behavior.»

The «machine learning would auto - remove those underperforming ads,» he continued, «and that's what would drive the ability for us, for the first time in history, to generate more than $ 1 dollar in donations for less than a $ 1 spend on the ad.