Sentences with phrase «for audience measurement»

When the discussion turns to why, when online, which is so targetable, relatively cheaper production cost and contains so many valuable eyeballs, lags so far behind TV ad spending, one of the main reasons given is lack of a standard for audience measurement.

Not exact matches

In Facebook's case, the issue is complicated by the fact that the social network has repeatedly had to admit errors in its audience - measurement analytics, including over-estimating video views for more than two years.

The problem is that audience measurement tools haven't caught up to the trend, which makes it hard for publishers to fully take advantage of their audience with advertisers.

For the first time in years, advertisers may have at least one proper way of measuring the audiences of the future, but Gorman believes that measurement's future has two potential outcomes.

With our integration with Adobe, we provide unprecedented Ad Measurement chances for online marketers including Audience Validation and Brand name Raise studies.

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience.

Thanks so much for putting the ingredients in grams as well as imperial measurements for your international audience!

We did experiments with the Boston Symphony for many years where we measured the angles of incidence of sound arriving at the ears of the audience, then took the measurements back to MIT and analyzed them.

In one of the film's most startling, grotesquely comic jabs, Reynolds takes Alma back to his place and has her undress — not, to both her and the audience's bemusement, to make love to her, but to clinically take her measurements for a gown, with the sudden, businesslike assistance of his Mrs Danvers - like sister Cyril (Lesley Manville).

Measurement technologies for mobile devices may be even less reliable in quantifying the reach and usage of our Ad - Supported Service, and it is not clear whether such technologies will integrate with our systems or uniformly and comprehensively reflect the reach, usage, or overall audience composition of our Ad - Supported Service.

She also has provided technical assistance and conducted training for a variety of different audiences on such topics as evaluation design, data analysis, and using data for program improvement, with a special focus on identification and measurement of child and family outcomes.