Mr O'Hoy, who is a director of Byron Bay craft brewer Stone & Wood, says the dilemma
for the big brewers now as they try to tap into the independent, craft brewing sector, is the risk of killing off the very independence and creativity they are seeking to buy if they choose to acquire rather than build their own brands.
The rate of growth has made the category a «major priority»
for big brewers, Stirling tells Fortune.
Not exact matches
The world's
biggest beer makers have been angling to tap rising interest in the craft category, which generated $ 19.6 billion in retail sales last year and now accounts
for 11 % of the total beer market, according to industry trade group the
Brewers Association.
You'd be hard - pressed to find a more divisive issue in the craft beer community than
Big Beer's recent shopping spree
for small
brewers.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired brand,» says Julia Herz, craft beer program director
for the
Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Bi
Brewers Association, which advocates on behalf of small and independent
brewers not owned or controlled by Bi
brewers not owned or controlled by
Big Beer.
The strong sales in the U.S. bode well
for big industry players like Diageo (deo), Pernod Ricard (pdrdy), and Brown - Forman (bfb), as well as the emerging, fast - growing craft spirits industry that is mirroring the success craft
brewers had in the beer world.
Big beer companies and craft
brewers alike say different, and they're rolling out new cans with wider mouths and funky designs that they claim make
for vastly superior beer drinking.
The Justice Department review comes at an awkward time
for AB InBev as it is seeking to buy No. 2 SABMiller Plc SAB.L
for more than $ 100 billion in what would be the
biggest - ever merger of
brewers.
For one,
big brewers have lost market share amid the craft beer revolution as small, regional brands gain favor with drinkers.
The problem is that «small batch,» which is a
big selling point
for cannabis dispensaries, just like it is
for craft
brewers, is a harder sell as far as the commodity is concerned.
The indy
brewers are accusing
Big Beer of intentionally duping the public, and they're calling
for the practice to stop:
The
Brewers Association («A Passionate Voice
for Craft
Brewers») has grown especially sick of
Big Beer creeping in on its territory, and is accusing the big guys of intentionally trying to fool the publ
Big Beer creeping in on its territory, and is accusing the
big guys of intentionally trying to fool the publ
big guys of intentionally trying to fool the public.
With more than 100 microbreweries and craft
brewers now dotting the map in Southern California, traveling to each and every one could prove difficult
for even the
biggest of beer fans.
«The
biggest issues
for beer are time, temperature, light, and how well a
brewer did their job,» said Magliaro.
Oddly enough, we heard a similar story about Carlos Gomez after he signed his
big deal with the
Brewers and searched Google
for «rich people conversations.»
The
Brewers had a couple of
big trade chips, but their
biggest was Carlos Gomez, who is under contract
for team - friendly prices next year.
Then the
big brewers and Coke and Pepsi convinced their customers that it wasn't their responsibility, and we now pay
for it in our taxes, in our landfills, in the warehouses full of the plastic bottles and containers that the members of American Chemistry Council are so happy to fill and that Nestle is so happy to sell.