Sentences with phrase «for book marketing for»

Case Study: Creativity vs. clarity in email subject lines - good info for book marketing for authors http://t.co/cjCELksZ

Not exact matches

The book, which focuses on how to bridge the chasms that occur in the transition from a market solely for innovators and early adopters to one that reaches a mainstream audience, proved to be my personal manual for building disruptive companies.

The power of platforms is explained in a new book, Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary.

For those in management, marketing, and sales at B2B tech companies, this book is a must - read.»

«People I've talked to who have looked at the books — to the extent you can — of the state - owned enterprises and estimated what would be their profit margin if they had to pay market rates for their inputs is that a lot of them would go bankrupt or they would be far less profitable,» Dobson says.

Any entrepreneur who sets out to write a book as a lead - gen device for marketing clients is by definition a lousy marketer.

An author who sets out to write a book as a lead - gen device for marketing clients is by definition a lousy marketer.

As Entrepreneur magazine observed in a recent article about the book industry, we now have a «market flooded with forgettable books created by companies for hire.»

There are no reporters waiting to interview the author of the 576th book on career growth, social media marketing or a formula for living well.

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy - to - follow solutions for creating direct mail campaigns that work!

B2B reps at retail brands and service providers, for instance, can target hotels to offer wholesale bedding, bathroom supplies, cleaning and maintenance, security, IT support, booking software and even marketing services (print materials, digital advertising and social media management).

She wrote one of the first business books on using the Internet for business, and loves working with clients to enhance their marketing.

Swan Taxis has announced a 10 per cent discount for the next three months on bookings made through its flat fare app as it continues to battle for market share against Uber.

For more on the right metrics that help the CMO earn a seat at the revenue table (and how you can get started with marketing forecasting), check out my book The Definitive Guide to Marketing Metricmarketing forecasting), check out my book The Definitive Guide to Marketing MetricMarketing Metrics and ROI

Generally speaking, positioning is figuring out where in the market the book fits — what the book is about, who the book is for and what result you want from the book.

I've been working with, and marketing for, small businesses for many years, and let me tell you — this book has it all.

There are many classic books about writing effective copy, and «How to win friends and influence people» should be required reading for anyone who wants to improve their marketing chops.

Unless you are Stephen King, you need to be the primary force in leading and creating a market for your book.

After reading Lupkin's case study on a network marketing company that grew over seventy - million in sales with his approach, Carter knew it was time for the pair to co-author a book.

One unique challenge that the German market presents is the Reinheitsgebot — sometimes called the «German Beer Purity Law» — that has been on the books for centuries and says for a product to be marketed as a beer, it can only use four ingredients: water, yeast, malt and hops.

When I came up with the idea for my first book, 101 Ways to Market Your Business, I spoke to a number of people in marketing about it.

Travel booking site Expedia says it's buying short - term rental marketplace HomeAway for $ 3.9 billion to boost its presence in the vacation rental market.

My company is involved with a new startup that is being documented for a marketing case study and book — and after looking into all customer - support options we went with Zendesk.

«For many people, I think their first impulse is to have an event,» says Joan Schneider, president and creative director of Boston public relations and marketing communications firm Schneider Associates, and author of the book «The New Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products.

To infiltrate these corporate spaces and get them up to speed, I book keynotes (domestic and international) that put these insights on stage, as well as seminars for BOTs and Destination Marketing Organizations at CultureMeetsCorporate.com that does the same in a more intimate setting.

In «It's not complicated,» an article published in the RMA Journal last March that will be turned into a full - length book due for release next year, Nason argues that the ongoing troubles in financial markets are in fact more akin to a complex problem.

Or, if you're fully booked up on hobbies but are still in the market for a joyful New Year's resolution, here are some additional ideas.

Andrew was rated the second most influential marketer at Content Marketing World in 2014, and his book Brandscaping provides a practical, actionable framework for using content to power business partnerships.

In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor.

Chris is the author of three books, including «The People Powered Brand — A Blueprint for B2B Brand and Culture Transformation» (Paramount Market Publishing, 2014).

The easiest thing to do would be to go out and interview 30 CMOs in China and use their answers as the foundation for a book about CMOs in China, or about marketing in China.

In my new book How to Get PR for Your Startup: Traction Cynthia Johnson, director of social media marketing at RankLab and editorial director at Social Media Club says it ``..

They will become a market for your book, and they will write half the Amazon reviews.

Those articles have generated more than $ 5 million in revenue for my marketing agency, landed a book deal, launched a second company and earned me paid speaking and consulting jobs around the world.

With the internet providing a steady stream of attractive everyday food fare, the bottom dropped out of the market for mundane books.

And Eric Posner, the University of Chicago law professor, is co-authoring a book with scholar Glen Weyl called Radical Markets: Uprooting Capitalism and Democracy for a Just Society.

Since stepping down as director of marketing for Facebook in 2011 she has founded her own media company, written a couple of books, produced a much - hyped but short - lived reality show, and spoken at several business and tech conferences.

Asked to comment on Turquoise, Furse said: «The reason we have the success story that we have today in the London market is because we've always had to compete for order - book growth.»

She recommended [this book], which articulates a strategy for combining good jobs and operational efficiency to deliver above - market returns.

This candidate even evaluated the apparent marketing plans for Welch's new book's launch, which led her to form a list of questions for Welch — enough to fill a full page.

«For me, this is the one book every marketing professional in today's SaaS world needs to read.

She planned to write a book, but her notes became instead a business plan for a beauty and cosmetics company that relied on women to sell merchandise to their friends and acquaintances through direct sales (otherwise known as multilevel marketing).

«I will admit to really underestimating cryptocurrencies for years,» he told CNBC, noting that in his book about investing for millennials he compared the crypto price surge to historical market bubbles.

In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities.

Karen X. Cheng is the head of an eponymous marketing agency, whose most recent Facebook video campaign for the book Good Night Stories for Rebel Girls has achieved 24 million views.

Last month, Uber's local marketing team in Lyon, France ran a promotion for a partnership with French website Avions de Chasse, in which Uber users could book cars with attractive female drivers.

The Great Marketing Turnaround, by Stan Rapp and Tom Collins (Plume, 1990, $ 12), is the book for entrepreneurs who dream of launching or growing a national brand but don't have millions to spend.

In a recent research report from J.P. Morgan Asset Management, George Iwanicki noted that the price - to - book ratio for emerging markets had fallen below 1.5.

«We want to celebrate the fact that before consumers could buy books, clothes, music or vacation packages via the internet, they could place an online order for a Pizza Hut pizza,» chief marketing officer at Pizza Hut, Carrie Walsh, said in a statement.

«While casinos routinely look for suspicious bets at sports books and have worked with law enforcement to identify illegal activity, in some cases leading to criminal convictions, no such oversight exists for the illegal sports betting market,» he said