Non-fiction books are ideal
for book publicity campaigns and promotional services as they provide practical information and clear, strong, pitching platforms.
Authors who are willing to walk over hot coals to meet one fan, versus only doing something with an audience of 1,000 people, is a useful quality
for book publicity campaigns.
This book publicist uses technology
for every book publicity campaign (whether it's a book marketing campaign that includes social networking outreach or whether it's a book marketing campaign that revolves around traditional book publicity opportunities).
So you ought to defer to your book publicist and offload all responsibility
for your book publicity campaign on her, right?
How much should you expect to pay
for your book publicity campaign?
Preparation is essential when entering into a relationship with an author publicist
for book publicity campaign or ebook marketing effort to promote a printed book or e-book.
Not exact matches
Austin, Texas About Blog
Book publicity firm offering PR campaigns through traditional media, online media, social media, book tours, branding & media training for Auth
Book publicity firm offering PR
campaigns through traditional media, online media, social media,
book tours, branding & media training for Auth
book tours, branding & media training
for Authors.
J Squared Public Relations is a cutting edge literary
publicity and marketing company that specializes in niche marketing
campaigns for broadcast, print and the internet, as well as innovative
book events, and author
publicity materials, including websites,
book trailers and reels.
And Amazon will talk to its customers again and again about a particular
book, making
for a more prolonged marketing
campaign than is common in traditional publishing, where a new title often gets just an initial blast of
publicity.
It's recommended to begin a
publicity campaign for your
book at least three months prior to your
book's publication date, but even if your
book has already published, there's still an array of option to get the word out about your
book.
Book publicity campaigns also involve book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
Book publicity campaigns also involve
book publicists, or authors (or their publishers) who are promoting themselves, looking for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around
book publicists, or authors (or their publishers) who are promoting themselves, looking
for news hooks and opportunities to speak in the media (or write op - eds pieces, articles, or blogs) about what's unfolding all around us.
For early - writers in particular, it's important to remember that you also have a role in the
book publicity campaign.
To get the most bang
for your marketing - and -
publicity dollars, a professional
book publicist needs to start working on the promotional
campaign BEFORE publication date.
Find out what
book covers are so important
for your
book marketing and
book publicity campaigns.
If you decide a
publicity campaign is right
for your
book, make sure you have the necessary lead time (and money, if you plan to hire a
book publicist).
So be comfortable sitting in the director's chair with your
book publicity campaign when the situation calls
for it.
That means
book publicists» phones are ringing more often than before — not necessarily with tons of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it
for them (or at least to partner with them to conduct a
book promotion
campaign).
A literary publicist knows one thing
for certain: generosity with promotional copies of
books will enhance a
book promotion
campaign while, conversely, stinginess with review copies of
books will sabotage a
book publicity campaign.
Publicity campaigns for indie and self - published
books differ from those
for traditionally published
books because of one distinct reason: most indie authors do not have the infrastructure and marketing budget of a publishing house.
Goldstein was previously publisher of Twelve at the Hachette
Book Group where he oversaw
publicity campaigns for God is Not Great by Christopher Hitchens, War by Sebastian Junger, Columbine by Dave Cullen, The Geography of Bliss by Eric Weiner, Losing Mum and Pup by Christopher Buckley, and True Compass by Edward M. Kennedy.
Press Box
Publicity has led successful book publicity campaigns implemented for books by athletes and coaches and entertainment and writing luminaries
Publicity has led successful
book publicity campaigns implemented for books by athletes and coaches and entertainment and writing luminaries
publicity campaigns implemented
for books by athletes and coaches and entertainment and writing luminaries such as:
With the Media Outreach
Publicity Campaign, you are assigned a literary publicist who will read and assess the publicity needs for your book before working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Marke
Publicity Campaign, you are assigned a literary publicist who will read and assess the publicity needs for your book before working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Market
Campaign, you are assigned a literary publicist who will read and assess the
publicity needs for your book before working with you to launch a full - fledged, multi-week long campaign as outlined in your personalized Marke
publicity needs
for your
book before working with you to launch a full - fledged, multi-week long
campaign as outlined in your personalized Market
campaign as outlined in your personalized Marketing Map.
Keep in mind the publisher's
publicity team is working
for the publisher, not you, and while you may have all kinds of great ideas about your marketing and
publicity campaign, they'll first focus on their goals
for the
book rather than your own.
But, although it's interesting to see how Skype virtual
book tours can be integrated into
book promotion
campaigns, I'm guessing that world - famous authors will be in a far better position to take advantage of the
book publicity opportunity than the rest of us... now, and
for a long, long time to come.
Read more
publicity insights and advice from Jessica Glenn, such as
publicity timeline
for an effective
book launch and basic
book PR
campaign strategy & insight.
I can't thank Smith
Publicity enough for orchestrating such a remarkable publicity campaign for
Publicity enough
for orchestrating such a remarkable
publicity campaign for
publicity campaign for my
book.
I whole - heartedly recommend Smith
Publicity and look forward to doing another
campaign with them
for my next
book.
In a short six - week
campaign, Smith
Publicity managed to attract attention
for my
book from over 100 media sources.
I was so happy with Smith
Publicity that I decided to extend my
campaign for an additional four weeks, and would have no hesitation in using them
for future
books.
We feel incredibly fortunate to have had Smith
Publicity run our first publicity campaign for our book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Ag
Publicity run our first
publicity campaign for our book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Ag
publicity campaign for our
book, WARNING SIGNS: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression.
Smith
Publicity played an important role in initiating the
campaign for my children's picture
book, On This Beautiful Island.
You know those
books you're giving away to the media, bloggers, and readers
for free as part of your
book publicity campaign?
That's why, despite the fact that traditional
book reviewers should probably have changed their submission requirements long ago, when the technological changes in
book publishing shortened the
book production schedule so much, it's still impossible
for book publicists (and
for authors who are conducting
book publicity campaigns) to bypass the rules and garner traditional
book reviews without having at least three months» lead time.
I'm so pleased with this
campaign and so grateful to Smith
Publicity for all you've done to help me launch my new
book.
The recently concluded
campaign that Smith
Publicity created
for my
book, Evolution's End, was a real blast.
This type of disconnect from current entertainment media — and unrealistic shooting
for the absolute media stars — can leave authors feeling disappointed by their
book publicity campaigns when Oprah doesn't come through.
Writing the best possible
book and pairing it with a well - planned publishing timeline,
book publicity efforts, and a
book marketing
campaign is ultimately the best strategy
for optimizing your sales to reach best - seller status.
For each type of
book, Smith
Publicity custom designs
campaigns to reach specific media markets based on topic and, in most cases, general interest media as well.
This concept of creating
publicity campaigns around the author as an entire writer and not simply around a
book is important to the state of digital publishing today, as more and more readers are clamoring
for content from their favorite writers.
A release from FicShelf highlighted some of the current disparity in the publishing industry, as the more common situation of male authors receiving more lucrative contracts and greater focus on
publicity campaigns for their
books has led to men outnumbering women in:
The definition of full service
book publicity campaign is in flux, and that's why
book promotion is so much more effective than it was just a year or so ago... and so much more fun
for book publicists and, I hope,
for authors and publishers.
Here's some good news
for those of us who engage in
book promotion and
book publicity campaigns: there's a new
book review outlet in town.
So, even though you may not keep the landline telephone service at the conclusion of your
book publicity campaign, you'd be wise to have a landline — or access to a landline — available
for the duration of your
book publicity campaign.
There will be other opportunities during your
book publicity campaign, and those congenial interviewers are worth waiting
for!
As
for impacting a
book publicity campaign's success, if it is a well known bestseller list, then we add this achievement to our pitches / press material while we encourage the author to add the achievement their website, social media platforms, Amazon page and
book cover.
I worked with Smith
Publicity on a publicity campaign for my two self - publish
Publicity on a
publicity campaign for my two self - publish
publicity campaign for my two self - published
books.
She has worn many hats — she's published with major New York houses, then broke away and created her own imprint; has successfully published over 20
books and sold in excess of 1,000,000 copies; understands niche publishing and marketing; has created
publicity campaigns for her own work that landed her on Oprah, Donahue, CNN and even grabbed a cover story in People magazine; she's penetrated the foreign rights market with her work in 16 countries to date; she has guided and coached many others from creation to completion of their work; she has created and chair several publishing conferences; and she has successfully turned several publishing disasters into successful outcomes
for their authors.
That's been a huge boon
for those of us who are involved in
book promotion
campaigns, because it's meant that any author, publisher, or
book publicist can generate
book publicity by flexing that power of the press and using it to do good.
In some
book publicity campaigns for publishers, we promote a single, high profile title to expand national and international recognition of the publisher.
She has worn many hats — she's published with major New York houses, then broke away and created her own imprint; has successfully published over 20
books and sold in excess of 1,000,000 copies; understands niche publishing and marketing; has created
publicity campaigns for her own work Publishing consultants should know publishing inside and out.