Sentences with phrase «for brand differentiation»

Co-author white papers for business development that incorporate social science theories and concepts with ramifications for brand differentiation and strategy

Either way, platforms are starting to become more customizable, and better targeted to individual audiences, in part due to the increasing number of competing platforms and the rising need for brand differentiation.

Not exact matches

Physical retail is that necessary point of differentiation for retailers and brands to win against pure play threats like Amazon.

«It speaks to the strength and differentiation of the (Canada Goose) brand,» said Brian Madden, portfolio manager at Goodreid Investment Counsel in Toronto, who said he is waiting for the first holiday selling season since Canada Goose listed to decide whether to buy the stock.

«The positioning of our brand is something that we have done differently for every other channel, obviously we have created a whole new line largely based on flavor as well as graphics, but the major differentiation that we are offering is it's a GAP - rated meat and we do not have that anywhere else,» he says.

If management can resolve competition and cannibalization, brand differentiation, and square footage expansion it will create a decent foundation for restoring the lost stock appreciation of 2015.

To help further strengthen brand equity and differentiation within the category, during the second quarter, LongHorn will introduce a new menu design, distinctive new steak offerings and a new advertising campaign that more effectively communicates their passion for delivering a great steakhouse experience with a little more attitude than the current campaign, which we believe will help further differentiate the brand.

The purpose of a Digital Strategy is to increase brand awareness, create brand differentiation and generate demand for your company's products and services.

A significant number of eCommerce deals were in the beauty vertical, with emerging brands leveraging technology and high - quality ingredients for differentiation.

For all your packaging needs, the modular mould designed for stock packages to make brand differentiation at low cost a realiFor all your packaging needs, the modular mould designed for stock packages to make brand differentiation at low cost a realifor stock packages to make brand differentiation at low cost a reality.

We are entering a new business era where the human element and authenticity that people bring to your brand is your greatest opportunity for differentiation.

«What Hebert offers are lower - volume private - label opportunities so that our great - tasting bars can offer brand enhancement under a company's brand, allowing for significant margins and differentiation,» Shechtman says.

Design attributes and innovation only possible with glass packaging offer exceptional product differentiation for wine and spirits brands.

The remaining sources of differentiation typically fall within the social responsibility category, with premium prices still able to be charged for brands and production processes that engage the community, prioritise worker wellbeing and ensure the ethical treatment of livestock.

Hence such reformulations pose a challenge to but also emphasize a significant point of differentiation for natural brands.

Pure - Pak Curve has a curved panel which can be used for product features, brand differentiation and on - pack - promotions for stand out shelf appeal.

Proprietary flavor profiles provide the opportunity for strong brand differentiation.

«As the popularity of gluten - free and sugar - free products continues to surge, the ability to print «Gluten - Free» on the bottle — a first in the vodka category — is a major point of differentiation for a small company competing with the marketing muscle of global brands,» said Drew Adelman, CEO, Devotion Vodka.

The company credits brand differentiation and menu diversity largely for its success.

Yet the same issues which have kept many of Japan's highly covetable fashion brands off the international market for so long also go a long way toward explaining why they represent a trump card for many international retailers looking for a point of differentiation in an increasingly homogenized marketplace.

Providing seminars on differentiation, branding, market diversification, safeguarding and training needs, the Play education stream will explain the importance of play to all ages and backgrounds, creating facilities for active and game based play and provide operators with the tools to attract new audiences and boost profitability.

The spine - to - sternum snort is an unapologetic blurt — a mandatory part of the experience, according to AMG boss Tobias Moers — that speaks volumes to the brand's desire for differentiation.

Hackett adds that a good product categorizing tool which defines important similarities and points of differentiation will help a retailer in the following ways: • Determine which items fall into the good, better, and best within each category and sub - category • Develop guidelines for choosing new products to add to their assortment • Identifying brands that should be expanded or contracted based on growth and strength trends of each brand within their assigned category • Determine how much space should be allotted to each category based on space to sales movement • Determine merchandise locations and prioritize brand positioning • Develop advertising strategies based on these trends • Build a story line for the products in their store • Provide training materials for staff to communicate these categories to the consumer and the differences between them Here's a few more tips from Hackett: Categorize: A great buyer develops strong tools to categorize and sub-categorize their business.

Food for Thought There is probably no area where product differentiation between mass, big - box and independent brands is more profound than it is in the food category.

«It will provide important channel and brand differentiation for Pet's North American Dingo business, along with immediate revenue opportunities in Europe and Latin America.»

Beyond the obvious aim of mitigating GHG emissions, the results showed that reputation / brand image, employee engagement and market differentiation were ranked as the three primary motivations for offsetting by buyers.

But that differentiation only really starts working for you once you've developed a complete brand strategy.

In particular, Internet marketing creates opportunities for competitive brand differentiation via websites, Google advertising, social media campaigns, and more structured in a way specifically for the driving school business.

To take this a little further, personal branding is all about differentiation — defining what makes you unique and different from your competitors, and communicating those qualities in personal marketing content (resume, biography, LinkedIn profile, etc.) designed to position you as a good fit for your target audience.

This Personal Branding for LinkedIn is designed to help you discover your brand differentiation and then create a compelling profile.

Your audience will learn the secrets behind the BrandFace ® for Real Estate Professionals concept of establishing a clear point of differentiation and becoming a sought after real estate expert, as well as the specifics on what it takes to become the face of their brand and a star in their industry.