Sentences with phrase «for brand perception»

However, it takes years — no — decades of social inertia for brand perception to turn around.

It takes years for brand perception to turn around.

Not exact matches

It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.

Test your customers, suppliers and partners for their perceptions of your brand and standing.

Specifically targeted array of editorial sections (Property, Trade, Investor, For the Record, Book of Lists...) which enable you to advertise alongside editorial content related to your industry with your message focused at solving problems, providing advice and raising brand perception.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

Chipotle's sluggish sales and struggling brand perception spell more downside for investors, UBS says.

The lesson for brands is: play up your high - performance bona - fides — if you already have a strong positive perception with consumers.

«Retail brands often take a hit with negative consumer perceptions when they decorate for Christmas too soon,» marketer Linda Duke warned in an NBC News interview.

Despite a significant increase in the number of people talking and hearing about many of the brands which broke their NRA partnerships, overall consumer perception for most of those brands have remain unchanged, according to YouGov BrandIndex.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

«This negative tone is starting to negatively impact our guest perceptions of the brand and undermines the good and honest intentions of our restaurant owners, their team members and our employees who are all working day to day every day to do the best for the guests and the brand.»

At the same time, Tide's consumer perception is acting like most brands undergoing a major crises: after falling for nearly three months and hitting bottom on February 20th, perception climbed back up until it hit a ceiling on March 30th, still remaining well short of where it was before the fad took off.

After hitting a more than three - year brand perception low last May after paying millions in lawsuits, the picture for global...

One reason for Yahoo's $ 1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr's brand perception among millen...

Building your own reputation as an expert, demonstrating what you care about and stand for, managing your image and perceptions about you - this is how you give your business brand a foundation before you even launch a business.

Clearly consumer perception is the driving force for Tanger's brand equity and arguably the success of the brand is based upon the collection of brands within Tanger's highly scalable business enterprise.

These 10 are the brands which accomplished the best of both worlds in 2017: they grew their share of potential sales revenue in their respective categories, while increasing positive consumer perception for their brands across multiple factors.

The consequence for doing so is the cheapening of your audience's overall perception of your content and thus, your brand.

Brand perception firm YouGov BrandIndex polled US consumers to find out what the top 10 favorite snack brands are for 2012.

Initiatives such as this will grow in importance for packaged food brands, many of which are increasingly threatened by concerns over health and perceptions of high fat and sugar content their products may contain.

The challenge for frozen food brands, and indeed government, is to better educate consumers as to the health and sustainability benefits of frozen food to overcome negative perceptions, and drive greater usage of the freezer to reduce food waste.

Packaging is critical for building positive perceptions of a brand as well as winning over new consumers.

While a craft - focused founder such as Grady Laird said he worries about low quality trend - followers posing a threat to cold brew's perception by consumers, Chameleon founder and CEO Chris Campbell said he sees the space becoming a place for brands to compete and find their own niche.

Tested for effectiveness and appeal by consumers in Community Coffee Company's markets, the revised look aims to increase the brand's premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership.

I've argued before that corporations are better targets for email campaigns than are members of Congress, both because companies are very sensitive to the public perception of their brands and because they receive so many fewer emails than elected officials (we've managed to swamp Congress).

In «Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiBrand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experibrand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiment.

The second study, involving 167 people at a shopping mall, explored perceptions of authenticity that may have influenced responses in the first study; participants were shown prototype packaging for a new board game and pamphlets describing the brand and asked about their reactions.

While many brands in the green beauty market focus simply on creating beautiful products made from natural ingredients, my perception of Yuli Skincare is that it's focused on delivering specific results for common skincare needs without creating one - off products with supreme marketing.

So if you plan to run social media campaigns for your sites consider risks vs. advantages and be prepared to react quickly on your brand's wrong perception.

As filmmakers go he's more Dumas than Joyce; not looking to redefine paradigms of perception so much as spruce up classic frameworks with his own brand of polish, much like I've just done with metaphors for glossy, mainstream filmmaking with this sentence.

Discount course marketplaces such as Udemy can lower your brand's perceived quality and the price you can ask for your courses, though you can create the perception by having a «normal» and discounted price in your course.

The time has come for school leaders to help take charge of changing the public's perception of schools, starting by reading The Power of Branding by Tony Sinanis and Joseph Sanfelippo.

Learn how to use branding to enhance the perception of school meals throughout your community and increase participation for all school meals.

If GMC dealerships had made room for Hummer, it would have been easier to phase out when its brand perception went from war hero / tough guy «cool» to gas - guzzler anachronism.

Every great carmaker has an icon that will shape perception for a generation, and this Aston Martin DB11 will do just that for one of the world's greatest luxury sports car brands.

Since launch, the cee'd family has recorded over 430,000 sales in Western Europe, changing the public perception of our brand and laying the foundations for a series of new Kia models across a broad spread of market sectors.

With the new Regal GS, Buick intends to attract to younger customers, pushing the average age even lower and reversing perceptions that Buick is the brand of choice for senior citizens: «Buick kind of lost its way.

The concept furnishes a long - term outlook on the perception of modern luxury for the BMW brand and uses what BMW calls as a pioneering lightweight engineering concept.

The Bolt and Zest will be playing a major role in Tata Motors» future growth and the automaker is making sure to connect with the buyers to change the overall dull perception that the brand has had for years now.

So you have to look at the Stinger for how well it accomplishes its own mission: to change the perception of the Kia brand with an exciting, high - performance grand touring car.

«As the first vehicle launched under Kia's design - led transformation the Soul has been a game changer for Kia, and the ongoing popularity of our out - of - the - box ad campaigns have led to record sales and dramatic increases in consumer awareness, perception and consideration of the Kia brand,» said Michael Sprague, vice president of marketing & communications, KMA.

«Kia has been setting one sales record after another for nearly two years, and the ongoing popularity of our two U.S. - built products as well as the Soul have attracted new customers to our showrooms and dramatically raised awareness, perception and consideration for the brand in a very short period of time» said Byung Mo Ahn, group president and CEO of KMA and KMMG.

«What I would say about the Velar is it is a new type of Range Rover for a new type of customer and I think it will really change the perceptions of what the brand is about.

Yes, in a market dominated by brand perception, the established marques will obviously find more buyers for their cars than the fresh - faced Genesis will for its G80.

In a class where perception is half the battle, the Lincoln brand has lagged behind for years now, but this new car has high hopes riding on it.

Motor Trend brought the first - generation Lexus SC, IS F, LFA, & RC F together for a photoshoot: To see Motor Trend featuring the history of Lexus performance cars is a clear indication that the perception of the brand is truly changing — too bad so many of their commenters are stuck in the past.

The «fanboy» ad, for example, moved the needle on brand perception, according to YouGov's BrandIndex.

Bruce Flantzer, senior vice president of sales for MiracleCorp Products, makers of Stewart brand pet food, says perceptions about safety still plague the category.

Bryan Nieman, brand director for Fromm Family Foods, a Mequon, Wis. - based artisan pet food company that manufactures dry and canned foods and treats for dogs and cats, also stresses the importance of scrutinizing ingredients, especially in light of the consumer perception that grain - free options are inherently better than more conventional choices.