Sentences with phrase «for branding the effort»

Digital Asset, a company that makes software for designing blockchains, is contributing the Hyperledger name to the project, which will be used for branding the effort, as well as code and developer resources.

Not exact matches

The Tesla chief's efforts on a variety of technologies, including his SpaceX company for space travel, has only helped to raise the public opinion on his many brands, Gerzema told Reuters.

Russ Meyer, a branding expert at Siegel + Gale who has worked with many large, global companies such as CVS and Hewlett - Packard on their recent rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.

As for Dick's, downplaying a business that is slipping at a time it is trying to build up its online sales and its own brands, an effort that could benefit from this halo, could also prove to be a sound business move.

To get ahead in the branding game, here are tips for helping you focus your business's efforts on these young and impressionable adults who are still willing to take accept you as one of their brands.

The move to preemptively brand «property scalpers» a problem, however, smacks of an effort to create a villain that the government can then vanquish — a useful tactic for a government headed by a leader with a record - low approval rating facing an election next year.

Some platforms just aren't ideal for certain types of brands, and money and effort should not be wasted there, even if the budget allows for it.

For smaller brands in these same niches, Pinterest might also be a good place to focus their efforts.

The efforts focus on Toys «R» Us's U.S. stores and are separate from Larian's attempts to buy the brand's 82 Canadian stores, which 20 interested parties are vying for, said Toys «R» Us bankruptcy documents filed in the U.S.

I have known Jamie for many years and have been impressed with his dynamism as he has ramped up his restaurant business and built his worldwide brand through his various TV shows, all the while pouring his efforts into teaching people to eat better, drawing public attention to the poor quality of school lunches, and developing Fifteen, his restaurant and social enterprise that trains unemployed young people to become professional chefs.

The startup saw an unmet need for brand advertisers who sell most of their products offline to track whether their digital efforts were generating sales.

Prior to leading the company's sustainability efforts, she served as chief marketing officer for Coca - Cola North America, where she built brands by developing some of the company's most historic relationships, including with American Idol and NASCAR.

For a long time, the bike industry was dominated by a few big brands, all of which focused their design efforts on sport.

Despite a very low weekly effort requirement, it is a great way to create lasting goodwill for your brand.

Before you launch the business off the ground, start planning the ideas for marketing, sales, and branding efforts.

And you have to give the brand props for making the effort to get dudes knocking back bubbles sans bottle.

The Gap's travails have persisted in 2015, with Peck suggesting on a conference call last month that efforts to renew the brand won't pay off until the spring, months later than his original prediction that a turnaround could take hold in time for the holiday season.

He has extensive experience leading marketing efforts for major e-commerce and retail brands, most recently as Chief Marketing Officer of Dollar Shave Club, which was acquired by Unilever for $ 1 billion in 2016.

Albert Wang, CEO of PatPat, a manufacturer to consumer brand for moms, shares how his company started as an effort to make shopping better for new parents.

Just because an account has two million Instagram followers doesn't mean it's a good fit for your brand or efforts.

It requires no special effort and very little investment but for personal brands it works.

Last May, Sears announced it was putting Craftsman, along with other iconic brands like Kenmore and DieHard, as well as its Sears Home Services repair business, up for sale, in an effort to sell off other attractive assets to maintain financial liquidity.

Unilever (U.K.) SCORE: 73.18 Essentially a holding company for numerous consumer brands, Unilever has been raising its public visibility by attaching its own logo to marketing efforts

«We recently exercised our contractual right to terminate our agreement with Yahoo based on a number of factors including doing what's best for our brand, our effort to provide quality web search, and the broader content experience for our users.

General Mills, the company behind the Cheerios brand of cereals, is looking to harness this sleepy morning observation for its latest advertising effort.

The decision was «based on a number of factors including doing what's best for our brand, our effort to provide quality web search and the broader content experience for our users,» Dixon said.

Only 17 % of consumers are comfortable with brands using information acquired indirectly through third parties for personalization efforts — an important finding given the recent Cambridge Analytica scandal.

She is responsible for invigorating the company brand and expanding the effectiveness of global marketing efforts.

Join us on this episode as Bay shares what's working for him as he builds his personal brand and expands his network, and how he's generating ROI on his efforts.

In the last few days, Donald Trump has demonstrated what participants in the Dump Trump effort have been warning Macy's about for years — that Donald Trump's brand of bigoted bullying is simply bad for business.

The effort «represents the biggest investment we have made in the brand since its launch in 2005,» Stuart Kronauge, Coca - Cola's U.S. business president and senior - VP marketing for North America, said in a blog post.

In an effort to stop the bleeding, the company has closed more than 1,000 stores in recent years, and in January, it sold its Craftsman tools brand to Stanley Black & Decker for about $ 900 million.

Erin's primary responsibilities at RA Capital are to manage the design and creation of all internal and external documents and resources for the company, including competitive landscapes of drugs and medical devices for disease indications and capabilities, set brand standards, and oversee internal and external marketing efforts.

Only 17 percent of respondents are comfortable with brands using information acquired indirectly through third parties for personalization efforts, while 80 percent are comfortable with brands using information shared directly to better personalize messages.

In light of their numerous benefits for brands of all kinds, MDG Advertising developed an insightful infographic that illustrates the influence of images on a company's business, branding, search, and social media efforts.

Currently, I'm freelancing while looking for a job at a truly badass company, so right now my content marketing efforts are really for self - branding purposes.

Support your partners» efforts to develop high - quality leads for themselves while preserving your brand identity and messaging.

Efforts to open up AR to wider audiences by Google, Apple and Facebook have real consequences for advertisers, which have largely passed on AR experiments in favor of less risky approaches like conventional branded mobile apps and immersive in - person activations.

From including a card on the table to encourage users to share and hashtag their photos with a particular branded message, to offering a rewards program for those who check - in at your restaurant a certain number of times, there are plenty of ways to ensure that you are making the most of your social media marketing efforts.

The infographic below, created by the New Jersey Institute of Technology's Online Master in Business Administration program visualizes the importance of branding across all digital marketing efforts, highlighting the importance of well - designed marketing strategies for long - term business success.

With some big changes announced earlier this year, our primary focus in 2016 and beyond is handling all affiliate marketing efforts for our brand partners.

Every one of our strategists has a keen understanding of traditional marketing practices as well as email, digital, social, and mobile platforms: combining multiple channel marketing and messaging efforts is vital for early stage and established brands to thrive in an online world.

He worked with both startups and brands, improving their content marketing, social media and search engine optimization efforts; NYU, UNICEF, Huffington Post, Live, The American Advertising Federation, and for organizations and conferences all over the world.

In order to gain customers and keep them for a lifetime you've got to do more effort like introduce them to your business brand or product and make them fall in love with it.

For smaller retailers to have a better chance against these giant brands, SMBs are recommended to leverage their marketing efforts early, focusing on social media, email and loyalty programs.

Having your business become a brand name for a particular product or service is immeasurable in terms of the effect on your business — in effect, without the expenditure of any effort or costs, your product sells itself in the marketplace.

Leading S&P Dow Jones Indices» international media efforts, David oversees all major index - related press events and initiatives, serving as a global strategic communications counselor for S&P Dow Jones Indices in the areas of crisis communications, response planning and brand / reputation management.

CrowdSource serves up writers, editors, and moderators for brands needing to scale their content marketing efforts.

Twitter Video Ads Deliver Recall, Receptivity (Study) New research finds, among other things, «Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.»

From a founder perspective, instead of diluting their stake in the company through various rounds of private financing and spending a vast amount of time and effort on building up both a brand and a customer base, the issuance of proprietary tokens to over 10,000 investors (as was the case with Bancor for example) creates an immediately incentivised populace willing to spread the company's name if it delivers on its promised product or service whilst simultaneously having not given away a single share of the company to institutional investors.