Just shift your focus to include a plan
for building your author brand and gaining visibility.
PR can be great
for building your author brand and there are ways to get PR without spending money... IF you can tell a good enough story.
Not exact matches
Since then it's been a powerful journey
for me —
building up a multi-million dollar online media company, speaking all over the world, helping
authors reach the New York Times bestsellers list, advising
for billion - dollar
brands, receiving media praise from places like Details magazine and much more.
Fran Hauser is a long - time media executive, startup investor and
author of The Myth of the Nice Girl.Best known
for her role
building PEOPLE.com — one of the biggest media
brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.
Ducker,
author of The New Business Manifesto, presented a plan
for entrepreneurs to
build personal /
brand influence with content marketing, eventually seeking to launch a business from that attention.
Our
Brand Advocacy Program
builds relationships with industry influencers, expert journalists and respected
authors to have them produce content
for your site, as well as sites managed by influencers they already have connections with.
He's the
author of «The Revenge of
Brand X: How to
Build a Big Time
Brand on the Web or Anywhere Else» and founder of i-legions.com, which
builds revenue - generating
Branded Communities (R)
for major
brands.
He has
authored and co-
authored the following: Learning Transformed: 8 Keys
for Designing Tomorrow's Schools, Today,
BrandED: Tell Your Story,
Build Relationships, and Empower Learning, Uncommon Learning: Creating Schools That Work
for Kids, Digital Leadership: Changing Paradigms
for Changing Times, Communicating and Connecting With Social Media: Essentials
for Principals and What Principals Need to Know About Teaching and Learning Science.
For her 14th book, Lysa hired Rob Eagar to critique her manuscript, expand her
author platform, develop a memorable
brand, improve her speaking skills, and
build a powerful book marketing plan.
As someone committed to protecting and
building brands for authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc..
Every
author who's serious has to have a website, and that is like information central or
brand central
for everything else that gets done from a marketing and platform -
building perspective.
While we
authors are responsible
for building our own
brands, we receive a great deal of support and advice from HI on promo, and have a forum in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.
Whether you are a professional service provider looking to
build your
brand and find prospects or an
author with talent to spare
for helping your fellow
authors, you can sell your service on the BookWorks classifieds.
Jean Marie Stine's Writing Successful Self - Help and How - to Books provides a handy guide
for brand -
building authors
Authors who use the 20 minutes over daily morning cup of coffee
for creating platform are rewarded with better findability, interested audience who will buy your book, and networking that
builds your
author brand by teamwork, so we hope you join in over your morning coffee.
In an interesting aside, even traditional publishers are looking
for the multi-book
author, as it's becoming more lucrative to
build an
author's
brand with readers than to sell a stand alone title.
Here are a few plug - ins I think are essential
for authors looking to use their site to
build their
brand.
It's a critical part of your
author platform and a primary vehicle
for:
Building a
brand
Building a solid
author brand is the key to getting discovered and selling books
for a self - published
author (and even trad - published books).
I worked with Claire Wingfield the winner of my Pinterest
for Authors draw to help her
build her
author brand using Pins and Boards.
The importance of words — or keywords, is also discussed in Joanna Penn's «How to Discover and
Build Your
Author Brand» and Matthew Turner's «Creating an
Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods
for your readers to find you.
Sessions will teach
authors how to
build their
brand and platform, launch your book with great reviews, get national distribution and navigate common legal challenges
for writers.
To sell books,
authors use social media networks as marketing tools
for building brand equity and getting free book publicity by sharing online conversations, posts, book excerpts, links, videos, photographs and text files with family, friends, fans and professionals.
An example goal would be «To
build awareness
for my
author brand and books.»
Filed Under:
author publicity, book marketing, Book Promotion, book publicist, book publicists, book publicity, social networking
for books Tagged With:
author platform, book marketing, Book promotion, book publicist, book publicity,
build your
brand as an
author, goodreads, shelfari, social marketing
for books
Even when I was in my forties, I was advised to keep my age secret when querying, because publishers don't want to invest money
building a «
brand name»
for an
author who doesn't have a potential forty - year trajectory
for churning out product.
I've been trying to
build my
author brand now
for a couple of months.
White papers can be powerful marketing tools
for authors interested in selling more books and
building their personal
brands.
* Top literary agents can help you find the perfect title / subtitle
for your book, turn your book into a series or
brand, decide which book you should pitch first, edit your book and / or book proposal,
build your
author platform, identify your competition and differentiate you, get you more publicity, and help
build a business around your book (with multiple streams of income).
But, you'll get access to buy ads
for self - published titles that help
build awareness
for your
author brand.
Making sure to list your
author website, twitter handle, or other way
for readers to find out more info about you is a vital part of
building your
author brand.
We
build brands and loyal communities of readers
for authors, and create and design
author websites to help
authors build the foundation of their digital strategies.
Reports have come in that 60 percent of Snapchat users are under the age of 24, so if you're a Young Adult
author or Middle Grade
author especially, this app might be an incredible marketing tool
for raising awareness about your books as well as to gain readers and
build your
author brand.
While some argue that piracy can actually make
for good business in terms of
building readership and spreading an
author's
brand, others counter that it costs the publishing industry countless numbers in revenue each year.
The tools and the page enable an
author,
for example, to
build his / her own individual
brand under the umbrella of the Forbes
brand.
If you do your homework and lay the foundation necessary to
build a strong
author brand, you will set yourself up
for professional success.
It comes down to this: We how to secure valuable media coverage to create sales,
build personal
brands, and create a myriad of opportunities
for authors.
Countdown clocks are also ideal
for all types of book promotions and
author brand building, including upcoming events like interviews, presentations, teleseminars, webinars, and book signings.
She collaborates with
authors to help
build and leverage their online and offline networks, strengthen their
brand and ignite buzz
for their books.
Innovation You has numerous important implications
for authors, especially
authors looking
for ways to
build their
brand in the 21st Century.
As a hub
for all your book - related promotion — from links
for purchasing your book to excerpts to tease your audience and
build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent
author branding.
I don't mean only
for non-fiction, technical
authors to
build a
brand — any
author can use social media to
build a
brand.
As
for what wholesale price to offer, unless your name is Stephen King or JK Rowling, you need help marketing and selling your book (and
building your
Author Brand) and breaking into the market.
Each follow - up book provides additional exposure
for the
author,
building their
brand and creating new opportunities
for speaking, consulting, and coaching.
For fiction books, it might be a good idea to do one per pen name, so you can
build that
author's
brand a bit better.
Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered if anyone ever hears about it) and creating an actual book (one that people are actually reading) is knowing what to do after your plans
for publication are in place... and while your topic is still hot, and you're still interested in using your book as a vehicle
for building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real
author.
L.R. Price Publications has
built its
brand publishing
authors who have been unable to gain representation
for a variety of reasons.
This is the 10th in a series of 99 Questions, ideas, and tips
for authors and business professionals considering writing a book to
build their personal
brand.
Allan Gorman,
author of Briefs
for Building Better
Brands: Tips, Parables and Insights
for Market Leaders
Instant recognition is a powerful thing, so why not let it work
for you when you
build your
author brand?