Nashville, TN — October 24, 2017...... R.S. Lipman Brewing Company announced today a partnership with United States Beverage to manage sales, marketing and distributor relationships
for their craft beer brands: Napa Smith (brewed in Vallejo, CA) and Hap & Harry's (brewed in Nashville, TN).
USA Trade Tasting outlines 12 tips
for craft beer brands to get their beer featured by leading magazines and blogs.
Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered
for this craft beer brand
Not exact matches
Add the incursions by
craft breweries, which made national
brands seem hopelessly dull to many, and the return of hard liquor —
beer dropped from 56 % of alcohol consumed in 1999 to 48 % in 2014 — and it made
for a depressing picture
for mainstream giants like Miller Lite.
Black Friday is release day
for Goose Island's Bourbon County
Brand Stout, an «event» moment in the
beer world that's so anticipated it erases the often - antagonistic lines between the
craft and macro brewing worlds.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired
brand,» says Julia Herz,
craft beer program director
for the Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Big
Beer.
«Now, thanks to more adventurous palettes and more
craft beer companies giving consumers more choice, people are reaching
for a wider circle of
brands.»
For one, big brewers have lost market share amid the
craft beer revolution as small, regional
brands gain favor with drinkers.
They're made by MillerCoors and Anheuser - Busch InBev, respectively, though you'd never know it based on their
craft -
beer - like labels — which don't state prominently the huge corporation responsible
for the
brand.
But the problem that the little brewers have with the billboard is that it portrays Shock Top as akin to New Belgium Brewing, which is based in Fort Collins and is known
for brands like Fat Tire, which undeniably earns the
craft beer label.
Felipe Szpigel is president of The High End, with responsibility
for the development of the company's
craft and import
beer brands in the U.S. market.
Participants will get a prize
for trying eight
beers during each event, which include well - known
brands such as Corona and Guinness alongside other imported and
craft American
beers of a similar style, he adds.
The program has boosted
craft beer sales, Lay says, as customers might not spend $ 14.99 on a
brand they've never tried but are eager
for a sampling of local brews.
«The
craft beer market, except
for a very few products, is not a
brand - oriented market anymore,» he says.
Providing
craft brewers an opportunity to educate independent grocers about their
brands and
craft beer in general made the NGA show a fantastic opportunity
for Brewers Association members, and the BA was thankful to NGA to be able to represent its member's
craft beer in at the show.
As part of the deal, Ballast Point — which sold to Constellation
for $ 1 billion last November — will become the «official
craft beer sponsor of Barclays Center,» and receive its own
branded bar on the main concourse, the company said via a press release.
Although premiumization trends have provided growth
for domestics through super-premium
brands as well as import and
craft beers, the hard cider segment has not been as fortunate as case and dollar sales were down in 2016, based on IRI data.
In the process of Glenfiddich
crafting a new whisky
for the Glenfiddich Experimental Series, the pair also created a
brand new IPA
craft beer.
Heather Turnbull, Asda's regional buying manager
for Scotland, said: «The
craft beer culture continues to grow, and it's clear customers are trading up to more premium
beers, particularly ones which come from local
brands.
Craft Brew Alliance today announced a «multi-year partnership» with the Galaxy for its Kona brand to become the club's official craft
Craft Brew Alliance today announced a «multi-year partnership» with the Galaxy
for its Kona
brand to become the club's official
craft craft beer.
US
craft beer brand Goose Island is on the hunt
for a new brewer to run operations at its first London brewpub opening later this year.
As senior
brand specialist, Jon Landis is the liaison
for brand owners and executives at the food, beverage and
craft beer brands covered by Project NOSH, BevNET and Brewbound.
In December, Boston
Beer struck a deal
for its Samuel Adams
brand to become the official
craft beer of the Boston Red Sox.
Established by Stewart Monteith in 1868
for the pioneering gold mining communities on the country's South Island West Coast, this heritage
brand has long been loved by a series of successive generations and is now recognised as a leader in the New Zealand
craft beer market.
PINTS (Partners Invested in Transformational Solutions) is based on the vision of providing objective business planning and strategic growth solutions
for the beverage industry, primarily tailored to the
craft beer segment with an emphasis on
branding and marketing strategies, growth planning and development and succession planning.
Felipe Szpigel is president of The High End, with responsibility
for the development of the company's
craft and import
beer brands in the U.S. market.
Now a staple in our core
brand, 8 Second is perfect
for an everyday
craft beer.
The Innis & Gunn Brewery in Perth is the
brand's home
for innovation and barrel - ageing, where Master Brewer Dougal Gunn Sharp and his team of highly skilled and passionate brewers develop the flavoursome
beers that are loved by
craft beer fans in over 28 countries.
MHW Ltd. is the pioneer and leading provider of specialty import solutions
for wine, spirit and
beer brands in the U.S. with a focus on new and
craft products.
The bickering over
craft beer and the calling out publicly of
brands that are not, concerns me that the seeds are being planted now
for a culture of polarizing
beer snobbery.
The number of new trade mark registrations
for beer brands has risen by 19 % in the UK over the last year, fueled by the popularity of
craft beer.
He got us involved in Fort Zed,» explained Bryan Simpson, a spokesman
for New Belgium Brewing, which makes
craft beers including its leading
brand, Fat Tire.
The bar offers a wide range of complimentary
beer, wine and booze plus higher end
brands and
craft beers for $ 5 - $ 15.
According to law firm RPC, UK trademark registration
for beer brands has risen a huge 19 % last year, supposedly due to the increase in
craft beers produced by supermarkets and large companies.
The number of trademark applications by UK
beer brands for micro-breweries and
craft beers has increased by over 19 % in 2017, with applications by both independents and large established breweries.
The role: - Using a retained search approach, combing the internet
for the best quality candidates - Often working exclusively on roles
for clients - Relaxed working environment, casual dress in the office unless meeting clients - Research focussed, need to gain a real understanding of the market recruitment space The candidate: - Relaxed; this isn't a corporate environment and they don't take themselves too seriously - Passionate about
brands and consumer goods with a keen eye
for new trends in the market - Switched on, the MD has a dry witty sense of humour and you'll need to keep up - Competitive, not just in the office (you could be part of their 5 a side football team) The package: - Champagne
for your first deal - A fridge full of
craft beer to enjoy from 3 pm every day - Lunch clubs every week at a trendy restaurant of your choice - Friday drinks with the whole team - Ski holidays once a year Apply now!