This chapter explores how people are navigating this new environment — how they discover books, where they get them, and their preferences
for different book formats.
Families brought in used books in good condition leading up to the event and received coupons that could be
traded for different books on this evening.
If they run an
ad for different books, they can perhaps learn which title attracts their fans the most and what type of cover seems to be the most appealing for the eyes of the beholder.
Based on those conclusions, I decided that my strategy for 2014 would be to run a Kindle Countdown promotion every month
for a different book in my Victorian San Francisco Mystery series.
I've used Buchdeals multiple
times for different books and have had good experiences with them, although I can't be more specific about the results because I always had other ads at the same time.
The option to bundle ebooks can be especially helpful for smaller press publishers, digital - first or ebook - only publishers, or indie authors with a number of titles, as it helps with the discoverability while not forcing the rights» holder to focus their resources on separate marketing
strategies for each different book.
If he wanted to know if the problem was with him or your book then he could post a
review for a different book or come up with a fake name and info and try to post the same review to see what happens.
Doing Kindle
Countdowns for a different book every month (and getting the higher royalties on the discounted prices) resulted not just in profit, but, even more importantly, it resulted in continued visibility for my books, which translated into decent sales.
Bookbub — I've mentioned these guys several times in the last few months — I've bought three ads from
them for different books, and they've always been worth the money.
I love that because we're authors, and we know, sometimes there are different goals you have
for different books.
While it might not be enough to make every reader quit reading, it still creates a disconnect, possibly enough that the next time they see one of your novels, they might pass it up
for a different book.