Loving Pets also makes it easy for retailers to incorporate the company's products into their sets and displays by offering custom plan - o - gram designs, pre-set plan - o - grams
for endcaps and various other display options.
The changing season provides pet specialty retailers with an opportunity to take stock of spring - inspired pet supplies that pet owners may need this season — think Easter egg treats, flower patterned collars and leashes, vibrant toys and rain coats —
for an endcap display to inspire impulse purchases.
Marketing Tips Water bottles are a natural fit
for an endcap display.
If you stick around
for the endcap, you'll note that CIG has laid out a free - fly event all weekend, running through April 16th, meaning that everyone — even if you're not a backer — can jump into the game and check out the 3.1 patch.
Not exact matches
However, the
endcap was never authorized
for use.
Make sure you check out those clearance
endcaps for some deals.
This week, I received email from a top literary agent informing me that my Publishing Game books are going to be featured in her forthcoming book — which is already a book club selection and will be displayed in a Barnes and Noble
endcap for two months.
Since the publisher had put shoulder to the wheel
for that author's first book (
endcaps, banners, posters, front - of - store placement, all of which put it on bestseller lists — today, that author makes 7 - figures per book), I was very encouraged.
Special thanks
for exposing the absurdly false choice of Self - Publishing vs.
Endcap Publishing.
«Consider adding a clip strip at the register or in - line, or an
endcap with stocking stuffers under $ 10,» suggests Cristen Underwood, director of marketing
for Quaker Pet Products.
An
endcap stocked with items such as pet water bottles or collapsible bowls
for trips to the park, flea and tick treatments, outdoor - oriented toys, and some fashion - forward newly introduced leashes and collars may do the trick.
For instance, consider creating an endcap display with orange carrot - type treats for Halloween and pastel - colored yogurt treats for East
For instance, consider creating an
endcap display with orange carrot - type treats
for Halloween and pastel - colored yogurt treats for East
for Halloween and pastel - colored yogurt treats
for East
for Easter.
«
For both licenses, the more you can create a brand block, such as an
endcap, that celebrates the brand, the message and the mission, the better it will do at retail,» he says.
ECD36 is a three - foot display
for use as an
endcap or in - line and features working models of four Perfect Pet doors on swing arms and a working display of the Modular Patio pet door.
Another way to merchandise cat supplements is with
endcaps, especially
for Made in the USA and market leading products, says Chad J. Tillman, national sales manager
for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an
endcap or designated top shelf showcasing cat products other than food can encourage multiple add - on sales on items that typically have higher margins than foods,» he says.
«We encourage our retailers to think of organizing their products into solution centers, where they group complementary products onto an
endcap or shelf display,» said Jaime McKinley, vice president of business development
for W.F. Young Inc.'s Absorbine brand in East Longmeadow, Mass..
«Since bowls are a must - purchase
for any new puppy, adopted pet or new addition to the family, consider creating a New Dog / New Puppy
endcap or section that offers the essentials like bowls
for food and water, leashes and collars, and healthful food and treats,» said Eric Abbey, president and founder of Loving Pets in Cranbury, N.J.
«
For example, build an
endcap special on canned food — but don't just stop with the food.
«Proven real estate includes
endcap space and any area in the vicinity of live caged exotics,» said Lucas Stock, communications manager
for Oxbow Animal Health in Omaha, Nebraska.
«Secondary locations in the form of
endcaps, counter displays and power panels ensure that customers who are searching
for these products will leave the store satisfied,» W.F. Young's Oh said.
Claudia Loomis, co-owner of Cherrybrook, a three - store pet retail chain in northern New Jersey, began tagging U.S. - made products with red, white and blue paw - print stickers about a year ago, and
for Independence Day, the stores curate assortments of domestically made items to display on Made - in - the - USA
endcaps.
New toys in the inventory should be brought to the attention of cat customers, and exciting
endcap displays provide a perfect location
for this.
«If a retailer has the space and flexibility to setup a seasonal travel
endcap or display targeting this group of customers, the retailer is positioning themselves as the point of purchase, as well as a source
for product suggestions and tips and advice on traveling with pets.»
«Just like any other item in the store, concentrate on
endcaps and displays during the high season,» says Barbara Denzer, vice president of marketing
for Cardinal Laboratories.
Following are items to consider
for a kit or
endcap display:
Endcaps work well
for displaying these kits.
Consider creating a special area
for this purpose or using
endcap displays.
To make it easy
for retailers to spread the holiday cheer, Maumelle, Ark. - based Claudia's Canine Bakery added a line of peggable holiday cookies
for inline display or
endcap.
Endcaps always make great tools;
for example, post signage highlighting a couple of bullet points from the checklist along with the corresponding products that go with the display.
Endcap displays are ideal
for merchandising litter boxes and related products.
Instead of just earbud
endcaps and, say, a shark fin - style piece of rubber to help steady the earbud, the Muse 5 has two pieces that actually fit together — one
for your ear canal and one
for the outer ear, with multiple sizes of each piece included.
Planned
endcaps for seasonal