Generally, this means your website will get ranked
for irrelevant keywords that will not help your business.
Review the returned results
for irrelevant keywords, and add them as negative keywords in the appropriate negative match type.
Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search
for irrelevant keywords and simply end up with a few negative words in their campaigns.
Not exact matches
Accounts are NOT slapped
for buying too many
irrelevant keywords, not creating well - structured ad groups, abysmal CTR on ad text, or even a bad overall account CTR.
If you see any terms that aren't a good fit
for your campaign (they're
irrelevant or offensive, or user intent doesn't fit), you can add them to your negative
keywords at any time.
Quality control (QC) measures to prevent these types of mistakes might involve a system by which review teams conduct different levels of review to verify accuracy of other reviewers, or by sampling certain categories, maybe reviewing one document
for every 10 deemed
irrelevant and looking
for mistakes, which may expose larger issues such as a consistently overlooked
keyword.
Either your ad copy is
irrelevant to the
keywords people are searching
for to see your ads, or your ads are not compelling.