Sentences with phrase «for key brands»

In November 2009, The Coca - Cola Company unveiled a new visual identity system for key brands in the Company's extensive family of juice beverages.
Mattel reported weak demand for key brands, including Fisher - Price and American Girl.

Not exact matches

«Brands saw coupons as a key to maintaining brand strength,» says Matthew Tilley, director of marketing for Inmar's promotion services division.
Last month, Huawei launched its new flagship phone, the P20 series, in Paris, in a renewed push to make gains in a market Li called key, for «brand enhancement.»
Chesky believes a company goes public for four key reasons: because it needs money; because it seeks a «branding event»; because it wants currency with which to make acquisitions; and because it wants liquidity for its shareholders.
Online video has become a key part of the strategic business model for both brands and marketers as they seek more innovative ways to capture consumer attention.
In his famous TED talk, Simon Sinek shared that a key component of strong brands is the ability to attract buyers who believe what the brand believes and stands for.
One of the brand's key selling points is its fashion, which has long been lauded for being affordable yet acceptable among consumers who wouldn't be
In the post-Snowden world, privacy has become a key branding differentiator for the likes of Apple and Microsoft.
Although the South Korean unit has been hobbled by labor costs and hurt by GM's decision to pull its Chevrolet brand from Europe, a key export market, any decision on whether to pull the plug on the unit will not come easy for GM Chief Executive Mary Barra.
What to include: Business plans vary in length — anywhere from 20 to 50 pages — but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).
NEW YORK, N.Y. — Yum Brands says a key sales figure for China dropped 19 per cent in May, as the parent company of KFC began to see signs of recovery from the double whammy of a bird flu scare and an earlier controversy over its chicken supply.
This key category is the current battleground for a pricing war between Amazon and Walmart that is terrifying big - name brands.
The company said it currently has 16 Dunkin' Donuts cafes in China, a key growth market for top U.S. restaurant brands.
Customers who feel heard are more likely to recommend a brand to their friends, and social proof is key for big - ticket e-commerce sales.
«The 150 - year - old Jack Daniel's brand was acquired by the Brown family in 1965, and has been a key driver of multi-generational wealth for BFB insiders,» wrote Cowen analyst Vivien Azer in an analyst report.
Barbie's gross sales have now slid for four consecutive years, while sales are also slowing for another key fashion doll line, Monster High, and for the traditionally resilient American Girl doll brand.
Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.
For See's to win the race in new territories, Cioffi says branding will be key.
As a top wealth management hub, the city - state is a natural draw for the region's affluent people, a key target of Formula One sponsors such as Hugo Boss and Tag Heuer, a luxury LVMH brand.
The experiment had a surprising dividend: offering key lessons for Whole Foods» new «365» chain — smaller, lower - priced versions of the flagship brand that will begin rolling out next year.
I would say I'm very rooted in how product is a key driver in telling a story for us, an online experience to drive a brand story.
Puma, which fell out of favour as a fashion brand for women, has made tapping into the booming female sportswear market a key part of its strategy.
«The best brands figure out one key truth that they stand for, and the audience sees it as something they can learn from and communicate to others.»
Those mobile conversations are key for brands: customers at events, customers near their stores shopping, customers in their stores shopping.
And DB5 gains the potential brand appeal from an outsourced, automated system that helps it appear more like a corporate titan than a small business — key for a firm with big clients such as GE, AT&T and Girl Scouts of the USA.
We've also targeted stocks with key advantages, such as brand allegiance or high barriers to entry for competitors.
When you have decided on the best social media outlet for your needs, the key to building your brand is corresponding with the audience using an authentic voice.
He also had the right to buy them if they ever went up for sale, which is what he did when Key Brand decided to walk away.
Dan was an investor in Key Brand, but David Mirvish had an existing lease agreement for the theatres.
Specialized timing and stories crafted around key nationwide events, internal brand objectives and print issue themes become the basis for a strategically developed editorial calendar.
For example, if one of your key differentiators is your game - changing app, emphasize your break from the mainstream with an edgier brand personality.
We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long - term relationships with...
It often takes weeks for ABM marketing campaigns to build brand awareness and educate key contacts at your priority accounts.
Under Armour has struggled with steep losses and has seen its popularity fade among teenagers, a key demographic for sports apparel brands.
Susan Emerick followed Brian Solis on stage at the 3M Think Tank last week, and gave an overview of key concepts from The Most Powerful Brand on Earth, for an audience of marketing thought leaders from around the country:
For the hedge funds not fortunate enough to launch with such fanfare, the key question is, what are the firms that have developed the strongest brands doing differently?
Under Armour is seeing its popularity fade among teens, a key demographic for sports apparel brands, according to Piper Jaffray's semi-annual teen research survey.
Anago Cleaning Systems is one of the fastest growing franchises in United States for several key reasons: a recession - proof market, incredible franchisee support, a respected brand name, and ease of starting your cleaning franchise:
One reason for Yahoo's $ 1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr's brand perception among millen...
Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward - looking statements, including, without limitation: BlackBerry's ability to enhance its current products and services, or develop new products and services in a timely manner or at competitive prices, including risks related to new product introductions; risks related to BlackBerry's ability to mitigate the impact of the anticipated decline in BlackBerry's infrastructure access fees on its consolidated revenue by developing an integrated services and software offering; intense competition, rapid change and significant strategic alliances within BlackBerry's industry; BlackBerry's reliance on carrier partners and distributors; risks associated with BlackBerry's foreign operations, including risks related to recent political and economic developments in Venezuela and the impact of foreign currency restrictions; risks relating to network disruptions and other business interruptions, including costs, potential liabilities, lost revenues and reputational damage associated with service interruptions; risks related to BlackBerry's ability to implement and to realize the anticipated benefits of its CORE program; BlackBerry's ability to maintain or increase its cash balance; security risks; BlackBerry's ability to attract and retain key personnel; risks related to intellectual property rights; BlackBerry's ability to expand and manage BlackBerry ® World ™; risks related to the collection, storage, transmission, use and disclosure of confidential and personal information; BlackBerry's ability to manage inventory and asset risk; BlackBerry's reliance on suppliers of functional components for its products and risks relating to its supply chain; BlackBerry's ability to obtain rights to use software or components supplied by third parties; BlackBerry's ability to successfully maintain and enhance its brand; risks related to government regulations, including regulations relating to encryption technology; BlackBerry's ability to continue to adapt to recent board and management changes and headcount reductions; reliance on strategic alliances with third - party network infrastructure developers, software platform vendors and service platform vendors; BlackBerry's reliance on third - party manufacturers; potential defects and vulnerabilities in BlackBerry's products; risks related to litigation, including litigation claims arising from BlackBerry's practice of providing forward - looking guidance; potential charges relating to the impairment of intangible assets recorded on BlackBerry's balance sheet; risks as a result of actions of activist shareholders; government regulation of wireless spectrum and radio frequencies; risks related to economic and geopolitical conditions; risks associated with acquisitions; foreign exchange risks; and difficulties in forecasting BlackBerry's financial results given the rapid technological changes, evolving industry standards, intense competition and short product life cycles that characterize the wireless communications industry.
«Key to our brand is authenticity — and to maintain that, we draw key labor from Brazil for the U.S. — in order to be able to do that under the visa and immigration system, you need to own those operations,» points out JohnsKey to our brand is authenticity — and to maintain that, we draw key labor from Brazil for the U.S. — in order to be able to do that under the visa and immigration system, you need to own those operations,» points out Johnskey labor from Brazil for the U.S. — in order to be able to do that under the visa and immigration system, you need to own those operations,» points out Johnson.
It's great for publishers like Sullivan over at Search Engine Land who get paid by the page view and need to establish themselves as key sources of information (though at the end of the day isn't Digg itself getting the brand value?).
This brand appears to have little going for it; it only spends c. 5 % of sales on advertising and promotion, it's only existed for 20 years in a market where brand heritage has historically been seen as key and it is owned by a small independent player.
A key element of the activity is a full - length music video which will run on YouTube and, for the first time, be used by the brand on Instagram Stories.
Welcome to the eleventh episode in our podcast series, Your Brand in the Real World, where we chat with key brands to discuss their methods and tactics for success.
Footwear accounts for a small but expanding chunk of its sales and is seen as a key growth driver as the athletic apparel brand works to rebound from a challenging year.
Customization is Key for Emerging Niche Brands A new wave of brands are sweeping e-commerce harnessing the power of personalizBrands A new wave of brands are sweeping e-commerce harnessing the power of personalizbrands are sweeping e-commerce harnessing the power of personalization.
This raises a key point of discussion for the digital currency community: should Bitcoin protect its «brand,» or is reputation damage an unavoidable risk in the decentralized landscape?
Tencent said advertising in the timeline of WeChat, its mobile news app and revenue from official accounts for brands inside WeChat, were the key drivers.
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