Highlighting qualifications is particularly important because many employers use automated applicant tracking systems that are programmed to search
for keyword phrases related to their desired qualifications in their candidates.
The computer will look for keywords first, but once it checks for those, it will also check
for keyword phrases.
We cover every aspect of on - site SEO to give your site the best possible chance to rank well
for your keyword phrases.
Demand is high and everyone wants to rank and compete
for keyword phrases such as «car accident attorney» in the North Miami Beach or Los Angeles area as examples.
You can also use Google Trends to see if searches
for those keyword phrases are declining, increasing, or remaining steady.
The brands most likely to notice a difference in their rankings are those trying to compete
for keyword phrases that Google hasn't encountered before.
You want your website to appear at the top of Google's list
for the keyword phrase «pet grooming Bloomington, Ill..»
We currently rank # 1 on Google, # 1 on Yahoo, and # 1 on BING
for keyword phrase «find an expert,» and get 73.24 % new visits per day.
Think about it: it's going to take a ton of content and links before you can hope to rank
for a keyword phrase with thousands of searches per month.
Sometimes it just seems impossible to crack the top 10 in Google, Bing, or Yahoo
for a keyword phrase.
For each keyword phrase, KWFinder shows you the volume of monthly searches.
It's not just about ranking so high that you can stop paying
for a keyword phrase.
Every piece of content on a website or in a blog post isn't necessarily going to take a company to No. 1 on Google
for a keyword phrase that people use 15,000 times a month.
Am I already ranking
for the keyword phrase?
How much traffic is my website receiving
for the keyword phrase?
Ideally you want to find 10 - 15 competitors in your niche
for your keyword phrase.
That's because if a user searches
for the keyword phrase, «pet dental cleaning», Google will recognize that this website has a relevant webpage and information for the search.
Not exact matches
So
for example, if a page has 100 words, and your
keyword phrase is used 5 times, that
keyword's density is 5 %
for that page.
So, you add those
phrases to your negative
keyword list
for Ad # 1.
That means, if you have 10,000
keyword links
for one
phrase that you want to rank
for and none
for other ones on your site, it can look strange in Google's eyes.
Consider the
keywords and
phrases that your clients would use to search
for you on Google.
The reality is that unless an inquiring customer knows exactly what
phrases or «
keywords» to search
for, it might be tough to find the information they need.
The above
keyword phrases all have to do with things customers may want to know when they are searching
for «I want to buy a puppy.»
LinkedIn gives you 120 characters (or around 18 - 20 words)
for your professional headline, and it's the perfect opportunity to add in your ideal
keywords and
phrases.
One important aspect of search engine optimization is the inclusion of
keywords and
phrases your target audience is searching
for.
Warble Alerts is a neat tool that checks Twitter
for the
keywords and
phrases you select.
Users search
for keywords and
phrases.
Next, click on «Query Match Type» and then either «broad match» or «
phrase match» to view the exact
keyword phrases people are searching
for and which ones aren't converting well.
That feature makes it possible
for users to go and proactively ban specific
phrases or
keywords that they do not want showing up in their notifications.
If you narrow your focus to a very specific
keyword or
phrase that your typical client is looking
for, an ad that sends them to a strategic landing page can be well worth the investment.
These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the exact moment someone is searching
for content based on a
keyword or search
phrase that matches specific
keywords associated with your video content.
Keywords are the word or
phrase that someone types into a search engine to find something they are looking
for — like «buttermilk pancakes» or «cannon digital camera».
For example, if you look at the image above, you'll see that I get traffic from the
keyword phrase «business quotes.»
Type in any
keyword or
phrase, such as «happy puppy,» and the search engine generates hundreds of related GIFs
for you, making it easy to add that cute puppy to a text or email.
Excellent information and congratulations on ranking your video
for such a competitive and lucrative
keyword phrase
If you're not sure which
keywords to use, think about it this way: What words or
phrases would a potential customer use when searching
for your product or service?
Now, I wasn't actually looking
for the best of the best... I only actually cared about who had the strongest link profiles and ranked
for the most
keyword phrases.
The first objective is to define the type of content searchers are looking
for when using various
keyword phrases.
This is a great option
for local
keyword research as you can add different cities in one column and primary
keywords and
phrases in the other.
The focus
keyword is the search term that you most want your page to rank
for, so when people search
for that
keyword or
phrase, they should find you.
Since the release of Google's «Hummingbird» algorithm the use of unique
keyword phrases has become more important than ever
for brands.
Not only it's more attractive, your post also get a higher chance of landing in the first pages in the search results since it's more specific and there's less competition
for the latter
phrase (a.k.a long tail
keywords) than the former.
For example, if your Phrase match keyword is «office space,» then your ad will display for «New York office space» and «office space in New York.&raq
For example, if your
Phrase match
keyword is «office space,» then your ad will display
for «New York office space» and «office space in New York.&raq
for «New York office space» and «office space in New York.»
Long tail
keywords are
keywords or key
phrases that are more specific — and usually longer — than more commonly searched
for keywords.
For example, if you only sell women's shoes, exclude any
keywords that include «men's» in the
phrase.
Most
keyword lists require a lot of TLC to find the best
phrases for your business.
For example, if you're an office space rental company advertising on the
Phrase match
keyword, «office space,» then you will want to block the
keyword «movie.»
Not only do they need to know how to develop a good
keyword list
for PPC and SEO, but smart content marketers use
keyword research to find out what topics they should write about and what
phrases they should use while writing.
Also, when you're conducting
keyword research
for AdWords, I recommend you use the
keyword Match Type setting called «
Phrase» match.
Alex Chris outlines a helpful technique that can improve your page ranking
for a specific
keyword or
phrase you are pursuing; while Neil Patel shares his recommendations on how to make every piece of content you create more SEO friendly.