We can help you optimize your site for local searches in Fort Collins, CO and
for keyword terms that have higher traffic but lower competition.
Not exact matches
For my business, the
term that I was trying not to associate with my products was really the
keyword that would bring customers to my website.
It also used Google Adwords, purchasing
keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched
for a medical
term they could be served a Lumosity ad, the FTC alleges.
That is because, from an organic SEO perspective, you are unlikely to rank highly
for this
term unless you are a huge, highly authoritative site — or lucky enough to be Jewelry.com, knowing that Google rewards
keywords that match website addresses.
Since the search engine's goal is to provide relevant results
for search
terms, it will be easier
for customers to find your products and services if you target the right
keywords in the right way.
If the ad group you are evaluating is already converting well and you wish to gain a nice boost in converted clicks, then you should check to see if there is a high disparity in the way people are searching
for your products or services in that ad group by monitoring your
keyword search
term reports from within your
keywords tab.
Sign up today
for a free iSpy competitor alert to get automatic updates about new PPC
keywords, ad copy, and SEO
terms for the website of your choice.
A search
for shoes is more common, but a search
for «shiny red women's shoes,» which is a long tail
keyword based upon the head
term, are more effective, making them more valuable.
Because of its treasure trove of user data, LinkedIn is able to quickly and easily show you the best prospects
for a freelance project or ongoing service you need based on
keywords, categories, or search
terms you type into ProFinder.
Because of its treasure - trove of user data, LinkedIn is able to quickly and easily show you the best prospects
for a freelance project or ongoing service you need based on
keywords, categories, or search
terms you type into ProFinder.
In the early days of SEO, it was possible to produce an abundance of (let's be honest — crappy) articles stuffed with target
keywords and rank
for your desired
terms in the Google Search Engine Results Pages (SERPs).
And by using Wiki I found that beekeeping was also known as Apiarism and beekeepers as «apiarists» which helped me discover tons of new
keywords — it's a gold mine
for finding related
terms.
I know these long tail
keywords aren't searched
for a lot, but when you combine them all and compare them to head
terms, there is much more traffic in the long tail.
Serpstat calculates
keyword difficulty
for each search query, shows «special elements» (which inform us on search intent) and social media domains ranking
for each
term, and offers advanced filters to dig deep into each
keyword list.
Sprinkle some of these
terms in where it makes sense to and you can see yourself not only ranking
for new
terms BUT also improving your current ranking
for your related
keyword because Google sees your article as more relevant.
For my long
term blog, I never make backlinks but I AM RANKING ON EVERY TARGETED
KEYWORDS WITHOUT BACKLINKS..
Additionally, you can filter
for things like «Conversions = 0» to see which
keywords or search
terms are performing badly.
The beautiful part about those
keywords is that they are less competitive, which means it is easier to rank
for them, and they convert better than head
terms.
With exact match, your ads can appear only when someone searches
for your exact
keyword, without any other
terms in the search.
Pages focusing on more common search
terms should appear high in your pyramid, while pages optimized
for more long tail
keywords should appear in a lower part of your site structure.
The focus
keyword is the search
term that you most want your page to rank
for, so when people search
for that
keyword or phrase, they should find you.
Use a broad range of
keywords, including the type of flexibility you are looking
for, your career level, popular industry
terms, and common job titles.
The
keywords involved on this report also had a relatively high search volume and they also had a relatively low competition - level in
terms of other organization's optimizing
for them.
I think in my experience we have gained a lot of value in the long -
term search traffic
for posts, and we feel like having a short,
keyword - rich URL is key
for this.
The plumbing company mentioned above could list «jobs» as a negative
keyword at the campaign level, meaning that none of the ads would be displayed
for searches that include the
term.
By adding «jobs» as a negative
keyword, the plumbing company would avoid wasted clicks by preventing the ads from being displayed
for searches that include that
term.
Our SEO marketing team will execute a long
term marketing strategy that will grow your rankings
for valuable
keyword topics, bring in qualified potential customers and ensure a positive return on investment by monitoring your site and staying ahead of the curve in digital marketing trends.
or «Too Easy» buttons and you'll get a list of related
keyword terms your competitors rank
for that are more or less difficult than the one you searched (in addition to
keyword suggestions from other sources).
I am curious as to your thing with the
keyword planner, I too have noticed some weird disparities between the
keyword planner and actuality,
for example some common sense search
terms will have 0 volume traffic in the
keyword planner, but people are clearly arriving on my site using these 0 volume traffic
keywords.
I'm not even using the
keyword phrase — the
term I want this page to be found
for — in my title.
It might be worth the long
term SEO effort to rank
for these «money»
keywords IF the organic competition is not too fierce.
You want to look
for the higher volume
keyword terms, ones with at least 1,000 monthly searches (step 2 goes into this further) and then you can use a tool called Keywordtool.io to find variations of the
keywords you want to target.
Using long tail
keyword phrase variations of competitive search
terms is also a valuable strategy
for getting your website to become an authority on a particular
keyword topic.
We optimize your site
for keywords that are hyper - relevant
for the page we create while also being semantically helpful to users utilizing the TF - IDF model, one can not only rank well
for high search intent
terms but also give an honest transparent picture to users of what they are about to click - through to.
It's important to optimize your site and your pay - per - click campaigns
for niche
keywords and not just broad, popular
terms, which are often too difficult to rank
for, especially as a new venture.
Adgroup - level negative
keywords, on the other hand, can be used to protect certain adgroups and ensure control over which chunks of the account are serving
for given
terms.
PPC bidding and bid optimization is a complex topic, and beyond the scope of this guide, but essentially, users are paying
for the potential to find new customers based on the
keywords and search
terms they enter into Google.
Knowing what
keywords the successful sites in my niche are ranking
for is absolutely key so that I can also go out and build great content around these search
terms.
So the best inbound marketers target both, and they let the long - tail
keywords they target feed their campaign to rank
for important head
terms.
If Google signs up a lot of new merchants
for the holiday season, and Google downplays tools that filter traffic and encourages merchants to «go all out» on the big generic
keywords, this could be a short -
term windfall
for Google.
Or you could target
keywords with low search volume that are easy to rank
for — typically long - tail
keywords, which do drive highly qualified traffic — but never see that big win that comes from ranking
for a hugely important head
term with tons of traffic.
So if you want to get on the first page of Google, its important to include on your page as many as you can of the semantically connected
keywords that are contained in the other pages that are found on page # 1 of Google
for that particular search
term or
keyword phrase.
CPCs
for such high volume
terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a high Negative ROI * Misspellings: It is good practice to add misspellings to your
Keyword List - Example: I have seen conversions from
Keywords like caars (cars); & motgage (mortgage) * Competitive Research: Some
Keyword Research Tools show what competitors are bidding on.
One of my longtime favorites is our
Keyword Difficulty Tool, which lets you quickly assess how challenging it might be to rank well
for a particular
term / phrase.
If
for example your broad match
keyword is «book,» users typing in
terms such as «used book» or «latest books» will be shown your ad.
In
terms of selecting
keywords to target in your SEO campaign, you always want to look at the competition
for each
keyword you are considering.
It can be hard to spot consistencies when you have thousands of
keywords to rank
for and are unlikely to have a high volume of any one
term, but when you synchronize the data through
term analysis, you can uncover what can be deemed as «aggressive link building»
for those larger, more
keyword - diverse domains.
To offset the trend factor I try to build towards root head and body
terms that I verify against historical trends (using Google Trends) to make sure that while I may see a short -
term boost in seasonal traffic, I can build more sustainable traffic
for more sustainable
keywords.
Showing (quickly remember) that even though
keyword research is significantly harder in
terms of competition, it is still the clear winner in
terms of
keywords to target
for search traffic.
One of the most common mistakes when doing
keyword research is forgetting to run the numbers
for both the singular and plurals versions of your
terms.