Livingston's decision to mint a cryptocurrency
for Kik comes in response to the growing tendency for online advertising revenue to be soaked up by giants like Facebook (fb) and Google (goog).
For Kik, the crypto token is about allowing users of its platform to purchase digital goods and in the future, even physical goods more easily, and according to many industry stakeholders, the launch of kin will be an early test of whether this pans out.
Today, Yahoo unveiled three bots
for the Kik platform: @yahoonews; @yahooweather; and @MonkeyPets, a virtual emoji - loving companion.
Livingston says that past experience — notably a lawsuit from BlackBerry, his former employer, which nearly took the company down in 2010 — accounts
for Kik's relatively quiet marketing voice.
If there is one weakness
for Kik it may well be resources.
This image — via Benedict Evans and Pando — shows increasing numbers of Google searches
for Kik, the recent spikes account for when Kik announced and then finished developing Cards.
Based on the broad scope and seriousness of the issues and concerns, RIM terminated its agreements with Kik and withdrew RIM's support
for Kik's service.
Teens can sign up
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This makes it ideal
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Not exact matches
Kik's fiercest competitor in the battle to dominate this new era of interfaces is Facebook, which has been encouraging developers to build bots
for its Messenger platform and whose WhatsApp subsidiary is finally opening up to business uses.
The University of Waterloo recently received a $ 1 - million donation from former student Ted Livingston, the 23 - year - old founder of
Kik Interactive, creator of a popular social - messaging service
for iPhone, Android and BlackBerry users.
Executives at BlackBerry were divided over the future of BBM
for months before they chose to go ahead with the plan, fuelled by the growing number of competitors on the market, including WhatsApp and Waterloo, Ont. - based
Kik Messenger, both which are available on BlackBerry and other phones.
Kik offers richer engagement than you'd get on a broadcast - based platform like Facebook or Twitter — the comedy video website Funny or Die,
for example, has had conversations with 1.5 million chatters on
Kik, and users send an average of seven messages to a brand per chat.
What had started as an idea
for a music app that would make it easier
for BlackBerry owners to listen to music on their devices, had to be downgraded to a mere chat service while
Kik waited on licensing deals.
Brands pay
Kik for the opportunity to chat with users because it's a lot easier to program a bot than to respond individually to consumers» Facebook posts or tweets.
«A lot of youth are using messaging, and if they stick with it, [
Kik will] be a fixture
for many, many years to come,» he observes.
Kik is not
for sale, even if the buzz coming out of the technology industry would have you believe otherwise.
Its 200 million registered users (Livingston won't disclose
Kik's MAU figure) make it good enough
for eighth place, according to the data aggregator Statista.
Then BlackBerry, where Livingston had spent time as a University of Waterloo co-op student, sued the company
for patent infringement and pulled
Kik from its app store.
Livingston insists that
Kik is simply looking
for «strategic partners» as the chat race intensifies, which could mean a big investment, or a deal to share content or pooled resources, depending on the partner.
For now,
Kik's revenue - generation strategy is a feature called Promoted Chats.
Last week,
for example, the popular messaging app
Kik announced it would embark on a similar token offering, becoming one of the first mainstream brands to embrace the concept.
For example, The Washington Post, BuzzFeed and NBC News have tried out
Kik.
In other words, look
for Burger King to say hi to you on
Kik instead of pushing you to download a branded keyboard.
«Kin will fuel new experiences in communications, information, and commerce inside of
Kik, and will also serve as a foundation
for a new decentralized ecosystem of digital services, bringing a fair and sustainable business model to the market.»
The study by The Associated Press - NORC Center
for Public Affairs Research also found that while almost all teens — 91 percent — use the regular text messaging tool on their mobile phones, 40 percent of teens also use messaging applications like
Kik, WhatsApp, or Line on a smartphone.
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