Customer acquisition costs include manufacturing and distribution costs associated with Square Readers
for magnetic stripe cards, which are offered for free on our website and provided through various marketing events and distribution channels.
The cost to us of manufacturing and distributing Square Readers
for magnetic stripe cards is partially offset by amounts received from retail distribution partners.
As our sellers transition to using Square Readers for EMV chip cards and NFC, we expect to distribute relatively fewer Square Readers
for magnetic stripe cards, thus reducing that component of our sales and marketing costs.
New sellers who purchase a Square Reader
for magnetic stripe cards from one of our retail distribution partners are offered a rebate equal to the price paid.
Our Square Readers
for magnetic stripe cards are available for free directly via our website or mobile apps, and also at nearly 30,000 retail stores (including Apple, Best Buy, Staples, Target, Verizon, Walgreens, and Walmart).
Not exact matches
It's complicated, but under the new rules, if a customer walks into a store with a chip
card and the store hasn't updated its point - of - sale equipment to accept chip
cards, the merchant is liable
for any fraud that occurs from using the
card the old way, by swiping the
magnetic stripe.
Torous opened her shop just three weeks ago, and had previously purchased a terminal that accepted only
magnetic stripe cards for $ 150.
As chip
cards are phased in,
magnetic stripe cards, which are easier
for thieves to copy, will be phased out.
Banks are pushing
for the switch to EMV technology because
cards with chips are more difficult to counterfeit than the traditional American credit
card with a
magnetic stripe.
The new reader is available
for pre-sale, as the U.S. prepares to say goodbye to
magnetic -
stripe cards.
It features an integrated
magnetic stripe reader, provides power to a connected iPad, and can connect to the Square Reader
for EMV chip
cards and NFC.
The
card still has a
magnetic stripe on the back, and you can swipe the
card the old - fashioned way to pay
for your purchase.
Whether you use the
magnetic stripe or the chip to make your purchase, you can be confident in the protection and security we provide
for all debit
card accounts.
In certain countries,
for example, it's not uncommon
for travelers to encounter merchants that don't accept
cards with
magnetic stripes at all.
Because the cost of manufacturing these
cards is higher than the old
magnetic stripe cards, some
card issuers are only giving them out if you ask
for one.
Chase,
for example, is already working on replacing
magnetic stripe debit, credit, ATM, and prepaid
cards with EMV
cards for its customers.
Unlike the traditional
magnetic -
stripe cards, every time an EMV
card is used
for payment, the
card's chip creates a unique transaction code that can not be used again.
As with
magnetic -
stripe cards, EMV
cards are processed
for payment in two steps:
card reading and transaction verification.
The
card still has a
magnetic stripe on the back, and you can swipe the
card the old - fashioned way to pay
for your purchase.
Your new
card will have a
magnetic stripe for use in the U.S., until we complete the migration to chip technology in the next year or two, but if you find yourself heading to Europe or any country that has already migrated to EMV, you'll have a safe and travel - friendly chip
card at hand.
-- With
magnetic -
stripe credit
cards being phased out in Europe, how necessary is it
for Americans to get the new chip - and - PIN variety while traveling?
(If your
card is exclusively
magnetic stripe, (the old, common system) that could be an issue
for overseas travel — best to apply
for a
card that carries the chip technology, called EMV.)
«This is because fraudsters can buy a gift
card with a counterfeit
magnetic stripe [credit]
card at a location that is not chip - enabled, and then use the gift
card at the chip - enabled location or sell the gift
card for cash.»
Ubiquitous throughout the US and EU, the EMV credit
card, also known as a chip
card, uses an integrated circuit to generate single - use codes
for each purchase, making them more secure than traditional
magnetic stripe cards.
For hotels that don't have the new
card readers, customers still must swipe their credit
card, and information from the
magnetic stripe can easily be replicated by fraudsters.
Because of upcoming changes in the rules
for who pays
for losses connected to fraud, U.S.
card issuers are replacing
magnetic -
stripe - only
cards with chip - enabled
cards.
Or
for peace of mind, take along a Chip - and - PIN Cash Passport preloaded
card from Travelex, which works where your regular
magnetic stripe card won't.
If not, stores and banks could be on the financial hook
for fraudulent losses due to use of
magnetic stripe cards.