Pete will kick off the day with a paradigm
for modern book marketing, outlining the three big «buckets» of marketing activity (B2B, B2C known, and B2C unknown), describing the 22 discrete activities that constitute holistic marketing today, and presenting an agile marketing methodology for using data and research to plan and optimize campaigns.
Gather with your peers online to learn from a nationally recognized nonfiction book publicist what she sees as requirements
for modern book promotion.
Not exact matches
The
modern - day bible
for this way of thinking is a 2014
book by Belgian organizational behaviour consultant Frederic Laloux called Reinventing Organizations, which posits that reporting structures (and, indeed, job descriptions) have no purpose in the workplace of the future.
In his
book «The All - or - Nothing Marriage,» Eli Finkel, a psychologist at Northwestern University and a professor at the Kellogg School of Management, made a similar argument:
Modern spouses look to each other
for friendship, sexual fulfillment, intellectual growth — not just financial stability, like they did in years past.
But Mackey, who co-authored a bestselling
book on the theme in 2013, has become the closest thing to a
modern - day spokesman
for an idea that, dare we say, has found its time.
«There's an old saying that goes, «If you paid
for porn, you flunked the Internet,»» says Patchen Barss, author of The Erotic Engine, an upcoming
book on the way pornography shaped
modern technology.
It's just one manifestation of our soft spot
for «filter bubbles,» exploited by everything from Amazon's
book recommendation engines to the elaborate audience - tailoring of
modern media.
Written
for all B2C sales professionals, this sales training
book takes you on a 30 - day journey with Jeff Shore to strengthen both your closing mindset and your closing technique using
modern methods (and without feeling sleazy or manipulative!).
This pattern, practiced by
modern superconnectors, unfolds exactly as Wharton professor Adam Grant's soon - to - be-released
book, Give and Take, suggests: Helping others increases net productivity and success
for both helper and helped.
Written by Sylvain Labs, «The Dots» is a
book that deconstructs the role of influence
for brands and institutions in the
modern age.
That's why Hug Your Haters is the first - ever customer service
book for modern times — it's based on the realities of customer expectations TODAY, not one, five, or 20 years ago.
Pfau is much more appreciative of much of Gregory's work («a
book whose courage and ambition I applaud, if
for no other reason than that it exemplifies what an engaged form of historiography [and humanistic inquiry more generally] can and should do»); what makes his piece especially worthwhile is its trenchant engagement with critics of Gregory's work and their often uncritical allegiance to the modernity of the
modern academy.
(
For a deeper, and far more entertaining look at this reality, check out Aziz Ansari's co-written
book,
Modern Romance)
The
book is further weakened by the author's effort to enlist Solzhenitsyn in his enthusiasm
for E. F. Schumacher's «small is beautiful» critique of the
modern world, and
for Chesterton's notion of economic «distributism.»
For those interested in Gregory's
book, the emergence of modernity, and the
modern academy, Pfau's piece is well worth reading.
Nietzsche's scorn
for «
modern ideas» made a profound impression on his admirers: «This
book [Beyond Good and Evil],» he said, «is a criticism of modernity, embracing the
modern sciences, arts, even politics, together with certain indications as to a type that would be the reverse of
modern man,
for as little like him as possible: a noble, yea - saying man.»
To establish
modern republican democracy the way our Founders did means to enter into a perpetual race against the triumph of crude, but home - grown, democratic mindsets (see Republic
book VIII, or Tocqueville's discussions of a «desire
for equality» throughout Democracy in America), and a perpetual multi-sided persuasion - battle against a host of more sophisticated but nonetheless errant democratic mindsets built upon the cruder ones.
In his fair and generally sympathetic review of my
book Bergson and
Modern Physics, David Sipfle raised some important and significant questions which clearly show how extremely complex the questions concerning the nature of time are and how difficult it is to agree on their solutions even
for those who share a basic philosophical view.
For example,
books reviewed in the first months of 1910 included Herbert Croly's The Promise of American Life; Education in the Far East, by Charles F. Thwing; a philosophical study titled Religion and the
Modern Mind, by Frank Carleton Doan; Jane Addams's The Spirit of Youth and the City Streets; The Immigrant Tide, by Edward Steiner; Medical Inspectors of Schools (a Russel Sage Foundation study); A.
Modern City (a scientific study of that phenomenon), by William Kirk; The Leading Facts of American History, by D. H. Montgomery; and Jack London's collection of short stories, Lost Face.
Heaven on Earth: The Varieties of the Millennial Experience by Richard Landes Oxford, 520 pages, $ 35 This is a disturbing and momentous
book,
for modern political thinking has trouble making sense of the intrusion of irrationality.
Their argument
for including the Bible completely ignores its unparalleled influence on history, how it has shaped
modern thought and the fact that it remains one of the world's best - selling
books every single year.
A plethora of
books and seminars have been built around treating the Household Codes as God - inspired marriage advice
for modern couples, often working off the statement that «God tells wives to respect their husbands because men need respect, and God tells husbands to love their wives because women need love.»
The
book of Job has served as a philosophical Rorschach blot
for its most outspoken interpreters, from the Talmudic rabbis and Church Fathers through their medieval philosophical successors and down to
modern philosophers, theologians, and creative writers.
For Larrimore the medieval and early
modern periods mark the rise of the
Book of Job as disputation, with Maimonides, Thomas Aquinas, and Calvin as his chosen representatives.
Recently this seems to have involved a clearer call
for a
modern «apologetic» in defence of Christianity, encouraged, among other things, by the poplar success of Richard Dawkins» recent
book The God Delusion.
Of these five
books, by far the most significant
for the study of his doctrine of God are Science and the
Modern World, Religion in the Making, and Process and Reality.
The bible is a collection of documents spread over a thousand years that itself is over 2,000 years old from an ancient culture no longer extant, and therefore should not be solely relied upon
for a rule
book for modern ethics.»
Traces of those fascinations appear throughout this
book (although there is no mention of his enthusiasm
for the
modern literary knighthood of superheroes and science fiction films).
Many of these
books are full of sensationalist garbage, freely mixing Satanism and
Modern Paganism with no respect
for truth, only an ideological viewpoint.
In our post-Nietzschean age of AIDS and rampant venereal disease, the remark now carries with it a certain unintentional irony, but one finishes reading Bloom's
book not entirely sure why erotic relations nowadays are so dreary: Is it because of the relentless reductionism of Freud and Kinsey or because, as Nietzsche held, Eros and Institution will always be at war — and Christianity, with its rigorous stress on monogamy, now symbolizes
for modern society the institution of marriage par excellence?
The latest issue of
Modern Age (Winter 2009) is now available
for general consumption and features a symposium on Remi Brague's amazingly erudite
book The Law of God.
My preference has been
books, though the Internet and the graphical user interfaces that preceded it have been great sources
for information that made the computer user in the hinterland feel like part of the
modern conversation in a more immediate way.
This acceptance of what he takes to be «the essence of Christianity» explains why it is possible
for Whitehead, in other
books such as Religion in the Making and in the chapter on science and religion in Science and the
Modern World, to reveal himself as generally sympathetic to the Christian enterprise.
A fascinating recent
book by historian Darren Dochuk, From Bible Belt To Sunbelt, shows how a vast migration of «plain - folk» religious migrants from Oklahoma, Texas, and Arkansas flocked to Southern California during World War II, winning the region
for Christ and the
modern Republican right.
Perhaps also this
book not only may throw light on the fundamental purposes by which education should be directed, but may at the same time suggest the outlines of a relevant and mature faith
for modern man — a faith that grows directly out of the daily struggle to make responsible decisions.
due to racism, bigotry and ignorance, most
modern historical
books in the west do not or have not mentioned such historical facts bc
for white men who compiled history
books, any credit to any area east of Greece would have been too shameful, but again, when you read about ancient Persian culture and see it in action and look at their tablets and beliefs and artifacts and
books, it's quite clear that the Persian Zoroastrian role is all over this....
I thank Brian C. Anderson
for his analysis of recent
books on whether markets can be blamed
for the moral breakdown of
modern society.
Later in the
book, he seems to condemn some
modern forms of philosophy as being unhelpful
for developing theology.
Not surprisingly, in a
book by a
modern academic, Rosenzweig turns out to be much like any other academic looking
for tenure.
From a
book review highlighted by our friends at First Thoughts: «Marxists can account
for the singular, closed character of
modern society by invoking Marx's theory of historical materialism.
I shall do this under a few headings but very briefly —
for further explanation the reader may wish to consult such
books as my own Lure of Divine Love (Pilgrim Press and T. and T. Clark, 1981) or Peter N. Hamilton's The Living God and the
Modern World (Hodder and Stoughton, 1968).
Hubbard is echoing Edward J. Carnell, his predecessor as president of Fuller Seminary, whose
book The Case
for Orthodox Theology is perhaps the classic statement on
modern evangelicalism:
The Bible, however, still presents some problems to the
modern reader as he faces the actual text, and so this
book tries to meet those problems
for the person — alone or in a group — who is willing to sit before the material and allow it to speak to him.
«2 The diversity which Henry, as one of
modern evangelicalism's founders, laments has been noted more positively by Richard Quebedeaux in his
book The Young Evangelicals - Revolution in Orthodoxy.3 In this
book Quebedeaux offers a typology
for the conservative wing of the Protestant church, differentiating Separatist Fundamentalism (Bob Jones University, Carl McIntire) from Open Fundamentalism (Biola College, Hal Lindsey), Establishment Evangelicalism (Christianity Today, Billy Graham) from the New Evangelicalism (Fuller Theological Seminary, Mark Hatfield), and all of these from the Charismatic Movement which cuts into orthodox, as well as ecumenical liberal and Roman Catholic constituencies.
There are, as one would expect, several essays in the
book on Jews and Judaism, some reflecting Kristol's religious interests» the need,
for example, to sustain in Jewish identity a religious element and not merely a cultural one» others his political ones, exploring the relations of
modern American Jews with a pluralistic American society that has given them an uncommonly large, though not unlimited, berth.
Humor is important
for a
book like this, where so much of what is foundational to many forms of
modern Christianity is being challenged.
All holy
book scriptures have been subjected to the views of given authors — which is no different than a
modern - day biography — and, at best, should be used to guide one's decisions — much like a fable written
for children.
Christopher Calderhead, author of Illuminating the Word: The Making of the Saint John's Bible (Liturgical), points out that in the case of a
modern book the reader is the first to see any particular copy — it is sometimes wrapped in cellophane at the printer's and opened
for the first time by the purchaser.
For alcoholics who have tried and failed time after time to stay sober by themselves, for alcoholics who have tried and failed after using any one of innumerable techniques, that which finally does keep one sober becomes «God» (Ernest Kurtz and Katherine Ketcham, The Spirituality of Imperfection: Modern Wisdom from Classic Stories [New York: Bantam Books, 1992], p. 208; bold face adde
For alcoholics who have tried and failed time after time to stay sober by themselves,
for alcoholics who have tried and failed after using any one of innumerable techniques, that which finally does keep one sober becomes «God» (Ernest Kurtz and Katherine Ketcham, The Spirituality of Imperfection: Modern Wisdom from Classic Stories [New York: Bantam Books, 1992], p. 208; bold face adde
for alcoholics who have tried and failed after using any one of innumerable techniques, that which finally does keep one sober becomes «God» (Ernest Kurtz and Katherine Ketcham, The Spirituality of Imperfection:
Modern Wisdom from Classic Stories [New York: Bantam
Books, 1992], p. 208; bold face added).
Michael A. Ledeen is the Freedom Scholar at the Foundation
for Defense of Democracies and author of more than twenty
books, including Machiavelli on
Modern Leadership and Tocqueville on American Character.