The mergers needed to face the financial pressures of publishing seen in 2012 create the perfect gaps in the market
for niche publishers in 2013.
This is an understandable position
for a niche publisher like Namco Bandai, who must make the most of sales for each platform.
For the niche publisher, the small potatoes novelist, and the new author there is a strong new reality.
Not exact matches
FriendFinder Networks Inc, an owner of
niche dating websites and
publisher of the adult men's magazine Penthouse, filed
for a $ 460 million IPO.
It's a
niche game, as all Slitherine projects are, but the
publisher does have a deep understanding of what makes
for a quality, deep, strategy game, and it has applied the same expertise to the tactics sub-genre with impressive results.
It's a trio of JRPGs from one of the most respected and reliable
publishers for fans of the
niche genre.
The
publisher has announced three new games
for North America and Europe, and all three should appeal to the aforementioned
niche crowd.
By now the console will be well established, with a user base large enough to attract studios large and small, not to mention having a sizeable enough market share
for publishers to take a gamble by releasing
niche titles.
Part of the reason
for the delay seems to be that both Slightly Mad Studios and
publisher Bandai Namco have realized that the holiday season is just too jam - packed with releases to release a
niche title like Project Cars.
But when the focus swung from books
for general markets (risky indeed) to tightly targeted or
niche markets, and pre-testing (usually through direct mail testing) allowed the
publisher to define the specific buyer demand, then self - publishing let the
niche publisher create publications with finely honed titles tailored to pin - point targets.
Right now, I would just be glad to have
publishers make their titles available
for ALL platforms and not just the few
niches they have remained in, to give EVERYONE, REGARDLESS OF PLATFORM, the same reading options.
Two weeks ago, I praised Harlequin
for their new digital - only imprint, Carina Press, noting that its business model, while not «new» by any stretch, was a great leap into the future
for a traditional
publisher to make, especially a well - established leader in its
niche.
Your work may appeal to a
niche that's too small
for big
publishers to profit from.
In the mid-1980s, when
publishers were enthusiastically scouting
for new romance authors, I sensed I had found my
niche.
I simply can not see a
publisher of books (such a
niche in the world of all goods purchased) ever making this work as a replacement
for the major reseller channels with the complete product assortments they offer with simple shopping systems.
While these
niche topics won't interest traditional
publishers or literary agents — it's still possible there's an audience waiting
for you to publish that unique book!
Amazon and Self
Publishers filled the
niche that I was looking
for.
There was an absence of recognition
for indie
publishers, who wanted to be lauded
for successful «
niche publishing» and awarded in their own industry among their peers.
As
for niche interests, I'm surprised you're not aware that there are plenty of
niche publishers who are entirely dedicated to
niche audiences.
A Google search
for Dallas
publishers brings up a handful of vanity presses, a «boutique» or two, and a 2012 D Magazine piece covering «
niche publishers» — a term Evans wouldn't apply to Deep Vellum.
If the web has changed anything (I DO think it has — and I don't think I'm a digevangelist
for the sake of it, but because I perceive a change), it's the ability to reach and distribute to an author's
niche with minimal outlay — if an author truly accepts that lack of bookshops sales are part of their business model (I think they should — specific deals with Indie stores aside — and
for that reason I think self - publishing is wrong
for most self -
publishers), then the age - old obstacle of distribution has been removed from the equation.
According to Stark, the convenience and speed - to - market enabled by the tools Lulu provides
for self - publishing make it possible
for a small, savvy
publisher like Shelf to «plant its flag in an industry
niche that the small
publisher has the flexibility and agility to exploit in a way that «legacy»
publishers can't.»
Digital publishing has helped foster those
niche markets, growing communities centered around specific
niches, genres, sub-genres, and so on, creating success
for those
publishers who target
niche markets.
Realize, too, that many
publishers may not be able to properly assess the market
for your book, especially in some smaller
niche markets.
I am now a
niche publisher in two areas: timely, yet timeless stories
for kids and how - to - write and market fiction.
A corollary to the above
for publishers: unless you can be big in your
niche or subject area, you are going to have a hard time competing with self - publishing.
The road to publication can be long and difficult (perhaps even more so
for specifically Catholic fiction writers, as this is a
niche market and not many
publishers are willing to take a chance on whether Catholic fiction will sell well or not), but if you work hard and do your research, publication is attainable.
Yeah, that has a nice ring to it.If you are interested in earning some accolades, here are a few contest and award opportunities
for self - published, independent
publishers (this is great
for Lulus with a «Published By You» ISBN — you're the
publisher), or
niche books.The 2008 News Generation Indie Book Awards:
that's why i buy legit, especially from
niche publishers, and then strip that mofo drm right off
for safekeeping as an epub.
He now consults
for authors and
publishers on how to reach readers and is developing a start - up called Cursor, a portfolio of
niche social publishing communities.
While the ability to let readers pin content to their Pinterest boards or find region - specific content based on their locations might be enticing to
niche markets of very specific content
publishers, the metered paywall system, which is an update from Release 26, allows
publishers to provide not just specific articles
for free before charging or offering the opportunity to subscribe, but rather offer a detailed amount of any of their content before the paywall kicks in.
It is not always easy to find our
niche, or readers who will become rabid fans, but since making the transition from writing
for small
publishers to going indie, I've put together a list of the ten important things I've learned on my journey.
Total Printing Systems 201 S Gregory Street Newton IL 62448 866-554-0165 www.tps1.com
[email protected] Since 1973 our company's
niche has been short - run and ultra short - run book printing; we are a single source provider
for short - run
publishers, small presses, authors, university presses, and others.
The literary world panicked, concerned that the loss would hurt their sales and make it even more difficult
for smaller
publishers,
niche genres, and new authors.
We work with small and large traditional
publishers, university presses,
niche / special interest
publishers, and e-book only
publishers, and have worked with many on a continual basis
for years.
You might get anything from low four figures
for a
niche publication with a small
publisher, or up to six figures from a big
publisher who thinks your book has major commercial potential.
The bestselling
publishers on Kindle ONLY optimize their listings
for keywords and
niches that have a guaranteed
for success.
While American licensors are responsible
for a lot of censorship and mismanagement of manga, nitpicking and control - freakish demands from Japanese
publishers - i.e. you can't advertise in this publication because it's too «
niche» or because they have ties to a rival
publisher, you can't say this in an ad because it's disrespectful, etc. - also make it hard
for American
publishers to market their wares.
For a long time,
niche publishers and
publishers of specialist books have had a particularly hard time coping with the problem of constantly declining print runs alongside escalating (printing) costs.
Marketing can be done effectively through social media now, especially
for niche markets, so one indeed wonders what «value added» traditional
publishers still have to offer.
There's all sorts of potential
for niche opportunities here as this gets sorted out, but an agency stepping in as
publisher smacks of trouble
for the future.
Indie publishing is a tool
for writers to take control, by producing books
for niche markets that trade
publishers ignore.
For example, you may get a book advance for a small niche publisher that covers your $ 3000 for the month, or you may have a $ 1000 mon
For example, you may get a book advance
for a small niche publisher that covers your $ 3000 for the month, or you may have a $ 1000 mon
for a small
niche publisher that covers your $ 3000
for the month, or you may have a $ 1000 mon
for the month, or you may have a $ 1000 month.
«I believe traditional publishing will focus more on subjects with broad market appeal, sensational subjects, timely events, and / or celebrity - type bios, and I see self - publishing as an excellent option
for subjects with
niche markets or those of regional interest, that wouldn't capture the attention of a mainstream
publisher.»
Having immediate access to titles from first - time and
niche authors,
for instance, presents a win - win - win
for publishers, libraries, and our library users who buy, as well as borrow.»
«They're fairly expensive to produce, which is why it's been a fairly
niche market, so it hasn't been a priority
for publishers like the ebook market was and is.»
Any ideas
for where to start looking
for niches too small
for traditional
publishers?
It's a real shame when any
publisher is forced to pull the plug
for reasons beyond their control, and Erica's worked very hard to cater to a
niche market over the years.
Sadly I suspect the
publishers and
niche device vendors are not securing their future but hastening their demise as they force people to find better solutions to either create, distribute or purchase books —
for instance like Robin Sloan is doing with his new novel http://bit.ly/4bKSBv
Shi says the main customers
for Pubsoft so far have been
niche and independent
publishers, such as Houston - based Bright Sky Press.