Sentences with phrase «for targeting voters»

Britain's information commissioner Elizabeth Denham will seek a warrant to examine the databases and servers used by data analytics company Cambridge Analytica, the firm that is alleged to have used data of more than 50 million Facebook subscribers for targeting voters in the US presidential election.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

Completion rates for targeted voter - matched pre-roll video ads served on skippable inventory were nearly as high as completion rates for the same ads served on non-skippable inventory.

Not exact matches

Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives with the British data firm boasted about their ability to covertly target voters, entrap politicians, and launch propaganda campaigns.

Advocates hope voters target lawmakers who have pushed for measures that hurt immigrants and replace them with immigrant - friendly policymakers, said Angelica Salas, executive director of the Coalition for Humane Immigrant Rights in Los Angeles.

Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained data on as many as 87 million users from Facebook and for whether it used that data to target voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.

Stewart's cable news targets include a CNN reporter who asserted that a loss for Scott Walker would be «one of the worst indignities for an election official,» and a Fox News host who asked a Wisconsin voter to compare the recall election to her experience living in communist China.

Masses of data about each voter's political tendencies - gathered through public sources and through campaign contact - allowed Obama for America (OFA) to target voters more precisely than ever before.

Denise Feriozzi, deputy executive director for Emily's List, said that millennial women are a «hugely powerful group of voters,» and that the ad campaigns are specifically targeted toward building long - term support through brands and outlets that they identify with.

But the exposed database combined people's personal information and political inclinations — including proprietary information gathered via predictive modeling tools — to create a detailed profile of nearly 200 million Americans that would be a «gold mine» for anyone looking to target and manipulate voters, said Archie Agarwal, the founder of the cybersecurity firm ThreatModeler.

Some news accounts indicate that his campaign stopped using the firm's data after the South Carolina primary in late February 2016, though federal campaign records show more than $ 670,000 in payments to the firm for «media / voter modeling» or «voter ID targeting / web service» in March and June, plus $ 218,000 for «media» and «digital service / web service.»

WASHINGTON — Under fire for his connections to a voter - targeting firm that used data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware of any impropriety.

«AIQ must have obtained these email addresses for British voters targeted in these campaigns from a different source,» is the company's conclusion.

As Cambridge Analytica's actions revealed, those groups will use data for startling purposes — such as targeting very specific groups of voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.

In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).

The information gathered was then allegedly used to send targeted advertisements to American voters in 2016 urging them to elect Donald Trump, who eventually won his bid for the US presidency.

The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).

BC Liberal operative Bonney was hired to be communications director for the government's multiculturalism branch and tasked to carry out the party plan to target ethnic voters in swing ridings for the 2013 election.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

In another section on the political campaign page, Facebook states for $ 1, candidates could buy two pieces of direct mail, or they could target 200 voters on Facebook.

For many, the Cambridge Analytica data is seen as likely connected to the Russian troll farms that targeted U.S. voters with misinformation via social media during the 2016 campaign.

Those systemic problems have dramatically worsened since the presidential election, with Facebook coming under intense fire on multiple fronts: Russian operatives using Facebook to manipulate voter sentiment during the presidential election, Facebook accounts spreading «fake» news, the potential for its advertising system to be used for racist targeting and its slow response to violent or harmful content on the platform.

That's the question many Americans are asking after revelations that a data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting voters in the presidential election.

A personality research app he created gathered the personal information on 270,000 Facebook users, as well as data on those users» friends, amplifying the reach to the tens of millions when it passed that data to Cambridge for a voter targeting scheme.

The poll of 1,011 likely voters was conducted April 10 - 13, although the poll methodology does not indicate if any of the responses were collected after the president announced airstrikes against Syrian targets in retaliation for a suspected chemical weapons attack.

Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.

(U.S. Edition) Cambridge Analytica, the data firm that harvested personal information from Facebook users to target voters in the 2016 presidential election, is filing for bankruptcy.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

Though the users were assured that this information was gathered for academic research, but the data was leveraged by Cambridge Analytica to target and influence voters with specific personality types.

Though of course, even for some local races, ethnic niche sites (for instance) might well be perfect targets — it all depends on which voters those campaigns need to reach and the relative costs of reaching them through different means.

The targeting of these voters is part of a five - figure digital ad buy (ad samples: 1, 2, 3, 4) that includes banner, Facebook, and pre-roll video ads exposing Republican nominee Greg Gianforte (R - MT) for trying to have it both ways on healthcare reform.

For instance, he discussed the fact that electoral campaigns spend a huge amount of effort building up volunteer lists, email lists and voter target lists, but that the data tend to go away as soon the election is over (particularly if the campaign loses).

Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV messages to the voters you need to reach.

For one thing, television ads remain the best way to reach uncommitted / marginally aware voters, since they're not paying attention to politics online and hence are hard to target with political content.

For instance, a campaign might run voter - file targeted ads designed to recruit and persuade local voters, plus geo - targeted Google and Facebook ads also aimed (as best as possible) at local voters.

Queer Rising and Marriage Equality New York are planning to protest a fundraiser Senate Democratic Conference Leader John Sampson is headlining tomorrow for Sen. Ruben Diaz Sr., the outspoken Bronx lawmaker they have made a «key target of a unified LGBTQ effort» to oust «no» voters on gay marriage.

Got a large budget but not enough time to work with an outside vendor for voter - file targeted display ads?

Perhaps good, despite the fears of many naysayers — targeted messages (in theory at least) help to motivate voters to act, and a more - active citizenry is healthy for democracy in the long run.

Since then, advocates changed their political approach, ceasing to simply support the Democratic conference as a whole in hopes of pushing the issue across the finish line and targeting key «no» voters for ouster.

The people Nuttall is hoping to target — long - term Labour voters who're dissatisfied with the current state of affairs and looking for change — are unlikely to feel particularly fondly about his reheated Thatcherism.

This year, Hillary Clinton's team raised hundreds of millions of dollars online, built a massive data and human infrastructure to turn out their voters, invested their money in targeted TV advertising, created opportunities for volunteers to work in their own social circles on behalf of the candidate — all pieces Obama had shown should work.

Another consideration: just about any campaign can also benefit from having a body of clear, topical and targeted content on published on the web in a variety of outlets, since voters, bloggers and journalists alike will be turning to Google and other search engines for basic information about races and candidates.

Even before the final weekend push, for instance, Democrats had used the Voter Activation Network to target over 50 % more voter outreach than at the same point in the previous midterm campaign (though I was surprised it wasn't higher).

Mr. Delany added that digital advertising would help target key demographic groups of voters who will be important to either Democratic campaign for a win in California.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

Having served billions of targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.

«This digital ad campaign will educate voters in targeted districts about this morally bankrupt repeal and will hold Representatives Faso and Tenney for this cruel plan.»

Regardless of their size, though, just about any campaign can also benefit from having a body of clear, topical and targeted content on the web in a variety of outlets, since voters, bloggers and journalists alike will be turning to Mr. Google for basic information about local races.

We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to reach individual voters with messages tailored for them — at least in theory.