An exciting new offering
for whiskey drinkers and non-whiskey drinkers alike, Mad March Hare pays homage to the heritage of the traditional Irish spirit, with an age - old recipe that delivers a complex yet exceptionally smooth finish.
Not exact matches
Its U.S. sales were up a staggering 23 % last year, driven by newly aggressive advertising and, perhaps, neophyte
drinkers» desire
for lighter, less challenging
whiskey.
Observers say those flavors have turned off some consumers, opening up an opportunity
for tequila and
whiskey makers to court new
drinkers.
Meanwhile, demand
for bourbon and Tennessee
whiskey remained strong with overseas
drinkers, with exports projected to top $ 1.02 bn
for 2014, the council said.