Although the study says print advertising is still widely used, I have talked to many attorneys who pay tens of thousands of dollars
for yellow page ads, yet see little results.
Not exact matches
Check your local
yellow pages under «
Ad Agencies» or «Flier - Distribution Service»
for firms.
When students have their phone book
pages, share with them that the rates advertisers pay
for Yellow Pages ads depend on the size of the
ad.
Finally, they should total the figures
for each type of
ad to find the amount generated by each
page of the
Yellow Pages.
Back in the Stone Age, a good word - of - mouth reputation and having a small
ad in the
yellow pages were the preferred marketing strategies
for attracting new clients to your veterinary hospital..
On the other hand, placing an
ad in the
yellow pages is financially exhausting and highly competitive (not just
for attorneys, but
for the whole directory).
Kevin O'Keefe: In essence it helps lawyers do a type of work they want to do
for the type of clients they would like to do it
for, and the Internet is a powerful tool in order to get that work, because the best lawyers I've been aware
for 35 years practice or 17 and the best work comes by relationships and word - of - mouth, it doesn't come from advertising or pushing your message out and the feeling on most lawyers» part in most legal marketers» part is that they are talking about getting attention and that goes back to the days of Billboards, TV
ads,
yellow pages that type of thing, which is okay, which you may not have to resort to that or to fall to that, with the advent of the Internet.
When people see your television advertisement,
Yellow Page ad, or banner advertisement on another website, when people hear you on the radio, or when a past client gives your name to a friend who is looking
for a lawyer, what do you think most people are going to do?
If, in theory, I were to bring the bag inside and open it up, however, I would likely find a bunch of
ads for lawyers in those
yellow pages.
Yellow page, park bench, and billboard
ads — along with radio and tv spots — were par
for the course
for some law firms.
The best way is not to simply pick an injury attorney out of the
yellow pages or from a television or radio
ad, but, rather to do your homework and look at things like consumer and peer reviews of that personal injury law firms you are thinking about employing
for your accident claim.
That depended entirely on whether a four - colour
ad had been purchased
for the back
page; if so, we could borrow one of the CMYK colours (Cyan, Magenta, and
Yellow — the K was Key, or black) from the
ad, which ran on the same four -
page spread as the cover, and thereby brighten up the banner.
Additionally Cheney has experience with creating advertisements
for other mediums, including newspapers, radio,
yellow page ads and more.
The
yellow pages representative always managed to explain that even if you were at
page 30, «just one client» would be enough to pay
for your
ad.
Unless you're marketing to an audience that you can prove is regularly checking their newspaper and
yellow pages for the
ads, and acting because of what they learn in those
ads, don't bother.