Not exact matches
Clearly
consumer perception is the driving
force for Tanger's brand equity and arguably the success of the brand is based
upon the collection of brands within Tanger's highly scalable business enterprise.
In an age where some of the smaller independent brokerages were able to market homes effectively, why would the
consumer care about the expansion plans of Keller Williams — unless, VOW's (Virtual Organization Websites) get
forced upon the industry, as it would take a large brokerage to operate one of these platforms, economically.
Do you not find it odd that so many people are scared to simply let the
consumer decide what they want from an agent, and continually try to justify why an agent must be
forced upon them.