Or, even more challenging, can we accurately
forecast small cost differences between two very different possible future scenarios involving very different mixes of technologies?
3) The
costs of developing ebook platforms, ebook retailing sites and ebook distribution systems are high, the Irish market is
small, while it might have been possible to
forecast the potential to gain customers outside of the island, it is a difficult result to actually achieve (which makes EpubDirect's success all the more impressive) which mitigates against anyone investing in them