In fact, according to Nielsen, 92 percent
of consumers
around the world say they trust earned media, such as recommendations from friends and family, above all other
forms of advertising.
Ninety - two percent
of consumers
around the world say they trust earned media, such as word -
of - mouth and recommendations from friends and family, above all other
forms of advertising — an increase
of 18 percent since 2007, according to a new study from Nielsen, a leading global provider
of information and insights into what consumers watch and buy.