Prior to that, he was Chief Information Officer at The Sports Authority, Inc. based in Denver, CO, where he led the organization through
a formal web redesign, incrementally increasing page conversion through a focus on improved usability and experience.
Fred was the chief digital officer at Toys R Us and prior to that, he was Chief Information Officer at The Sports Authority based in Denver, CO, where he led the organization through
a formal web redesign, incrementally increasing page conversion through a focus on improved usability and experience.