Former Disney employee Jody Jean Dreyer wrote in her Disney memoir that the
Imagineers understood that scent is a strong trigger for memory, which can help us associate Disneyland with childhood nostalgia, just by getting a whiff of popcorn.
The cochairmen are Bran Ferren,
former executive vice president for Walt Disney
Imagineering, and Danny Hillis, whose insights underlie the operation of most supercomputers.