One other key piece
of data from the Newspaper Association
of America survey was the print
advertising in newspapers was still very
important to consumers, with print newspapers and digital newspapers scoring higher than any other
form of advertising for effectiveness and for consumer sentiment that the ad would actually translate into sales.
By honing in on print
advertising, especially drawn from magazines, Thomas also provides an opportunity to reflect on the
important role magazines played as a primary
form of mass communication during the 20th century.