Those fore -
founders of content marketing had the right idea.
In August 2014, Smalley met Jason Nellis,
founder of content strategy firm Overachiever Media.
My buddy, Joe Pulizzi —
founder of the Content Marketing Institute, discovered several similarities used by some of the most successful content marketers.
The key to outbound marketing is keeping it simple and testing continually, according to Ryan Buckley,
founder of content marketplace Scripted.com and email address locator Toofr.
Joe Pulizzi is
founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in - person content marketing event in the world, Content Marketing World.
Joe Pulizzi is
the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in - person content marketing event in the world, Content Marketing World.
As
a founder of a content marketing agency with a decade of experience, I know this firsthand.
Employer Recruiting 2017 content marketing joe pulizzi trendsLast year I spoke to Joe Pulizzi,
founder of the Content Marketing Institute, about what we could expect from content marketing in 2016.
Not exact matches
Amy Laski is
founder and president
of Felicity [Inspiring Communications], a communications and
content agency based in Toronto.
In an email, Biosense
founder Abhishek Sen says he won't comment on the
content of the FDA's letter, except to say, «We are in touch with the U.S. FDA, and will be working closely with them over the coming months to ensure that we continue to deliver accurate, affordable and convenient diagnostics across the world.»
e embrace that and make
content for the whole person, for all the quirky different things people are interested in,» said Jonah Peretti, the
founder of BuzzFeed.
-- Moti Cohen,
founder and CEO
of Apester, which allows publishers to embed polls, surveys, and quizzes into online
content
«Every startup competition has their own goals that are much bigger than just giving free money away to startup
founders,» says Jonathan Allen, President and co-founder
of Longneck & Thunderfoot (L&T), a
content marketing firm and previous winner
of a $ 50,000 Arch Grant.
-- Dr. Walter S. Scott,
founder, executive vice president, and CTO
of satellite imagery company DigitalGlobe, which provides images and geospatial
content to U.S. government defense and intelligence agencies, international governments, and major online mapping platforms such as Google.
The
founder of this cycling startup explains why even his fitness brand should focus on how
content is created and distributed.
Jennifer Spencer is
founder of Energent Media and head
of content at Blocknauts, growth marketers for the blockchain industry.
That's why Karl Kangur,
founder and CEO
of content marketing solution MRR Media, puts authenticity first.
Robert Kyncl, head
of global
content for YouTube, Fahad Khan,
founder of One Public, and Saad Mohseni
of the MOBY Group provide some additional perspective.
They announced today the opening
of offices on the West Coast and the addition
of Jack O'Brien, who previously spent 11 years as
founder and editor - in - chief
of Cracked.com, to head up a new set
of comedic
content.
Larry Kim: As the
founder of pay - per - click management - software - company WordStream, Kim's Twitter account is a great source
of PPC information, naturally, but he also tweets a lot about social media and
content marketing.
For BuzzFeed
founder Jonah Peretti, the world
of content is one where distribution through platforms like Facebook, Twitter, Apple News, Snapchat, and Instagram is far more important than what gets published on a company's site.
Noah Kagan: The
founder of Appsumo and OKDork, Kagan is constantly sharing great pieces
of content and bits
of information via his Twitter feed.
Dea Wilson,
founder of Lifograph says, «Writing evergreen
content for blogs will also help startups SEO in Google search results, which over time brings more users to their site long after the
content was published.»
With speaking, you can connect with audiences and promote your presence, your brand, and your
content,» Keith Alper,
founder and CEO
of Geniecast, a curated marketplace
of speakers, said.
-- Anil Jwalanna, Silicon Valley technology entrepreneur and
founder and CEO
of WittyParrot, a
content management and delivery platform that helps companies speak with one voice
«Internships should serve as educational experiences that train young adults for their careers,» says Heather Huhman,
founder of Come Recommended, a
content marketing and digital PR consultancy for organizations with products that target job seekers and employers.
«You know, personally, I think the idea that fake news on Facebook — it's a very small amount
of the
content — influenced the election in any way is a pretty crazy idea,» he told Techonomy
founder David Kirkpatrick, author
of «The Facebook Effect: The Inside Story
of the Company that is Connecting the World.»
Just ask Farhad Mohit,
founder and CEO
of Flipagram, an L.A. - based
content platform that enables people to create and share visual stories using their own photos and videos and pair them with legally licensed music on their phones.
«His academic and professional credentials span theatre, psychology, and multimedia communication, enabling us to advise clients on both
content development and authentic delivery,» says Dan Bauer, CEO and
founder of The MBA Exchange, which plans to offer video coaching at no extra charge to clients who pay for the firm's «comprehensive» consulting package.
And the social network is also busy signing up creators and licensing more traditional TV - style
content as part
of a unit that is being run by CollegeHumor
founder Ricky Van Veen.
The
founder of iDoneThis shares his top tips for amping up your startup's
content - marketing strategy.
But the
founders of Buffer realized they could transform their organization and make waves through social media by pouring resources into a dedicated
content - development program and creating a cohesive strategy.
Cristi Young is a New York City - based writer and the
founder of No. 2 Creative, a branding firm that offers editorial
content and strategies for companies looking to grow and refine their brands.
See how Kevin Gao, the
founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche
content.
This eleven - year - old file - sharing and
content - management company was Inc.'s 2013 Company
of the Year — and now it's made the 2017
Founders 10 list by keeping its focus narrow.
Joe Pulizzi, owner
of Z Squared Media, a Cleveland, Ohio,
content marketing firm and
founder of the Junta42
content marketing blog network, wants a mini laptop too.
More than 85 percent
of attendees are director - level or higher, and the
content of the conference — with a focus on
founder - centric issues, growth strategy, execution, and management — reflects that.
Audible
founder and Chief Executive Donald Katz said in a statement on Monday the company had been attracted by Rooftop's
content as well as its pool
of comic talent.
Zady launched with an eye toward rescuing people from the soullessness
of fast fashion, and its
founders» own sense
of the zeitgeist is what determines the editorial
content.
Avis Car Rental this week announced the launch
of a new marketing campaign, which once again features the famed
founder, along with a few other familiar faces including: Alexandra Wilkis Wilson and Alexis Maybank, the co-founders
of online luxury retailer Gilt Groupe and Baratunde Thurston, the comedian co-
founder of Cultivated Wit, a digital
content and product development company.
«Emotional energy and nonverbals are more important than
content,» says Blake Eastman, a serial entrepreneur and
founder of The Nonverbal Group, a Manhattan - based consulting firm that offers body language classes for business leaders.
Jayson DeMers is the
founder & CEO
of AudienceBloom, a Seattle - based
content marketing & social media agency.
Bringing nearly a decade
of experience hosting and creating
content that garners millions
of views for hugely recognizable brands like Yahoo!, ABC, CBS, Shape and ESPN, her mission is to empower future
founders to believe that with the mindset, will and desire, anything is possible.
Steve Andersen, president and
founder of Performance Methods Incorporated, and Nancy Chen,
content marketing intern at Repsly, wrote great articles on how to decide what are factors define «territory» within an organization.
About the Author: Brad Smith is the
founder of Codeless, a B2B
content creation company.
David M. Solomon, President and Co-COO, Goldman Sachs The Goldman Sachs / Fortune Global Women Leaders Award Winners Ana Fontes
of Brazil,
Founder, Rede Mulher Empreendedora Maria Pacheco
of Guatemala, President, Wakami Global Hema Vallabh
of South Africa, Co-
founder, WomEng and WomHub Moderator: Pattie Sellers, Executive Director, Fortune MPW Summits and Live
Content, Time Inc..
Who hires
content marketers at most companies depends on who has the highest level
of expertise on the subject, but in many cases, falls under the jurisdiction
of the CEO /
founder if there aren't others specializing in
content at the organization.
Larry Kim @larrykim
Founder of WordStream Presenting: Hacking Facebook Ads: How 50 Dollars Can Drive Enormous Traffic to Your Best
Content
The event was hosted by Simon Dunant,
Founder, New Rise Digital and the panel featured Ben Green, Senior Multimedia Producer, Guardian News and Media, Max Pepe,
Founder Rebelhead Entrepreneurs and Mark Walker, Head
of Content Marketing,...
According to Carolyn Rodz,
founder and CEO
of Circular Board, «Alice instantly filters millions
of resources down to the personalized, verified
content that enables
founders to scale to the highest heights, no matter where they are located or who they know.»