Sentences with phrase «fraudulent ad impressions»

As reported by AdWeek, another study in 2016 estimated the losses to digital advertisers globally from fraudulent ad impressions driven by bots at $ 7.2 billion.

Not exact matches

These measurements favor ad platforms who, whether through error of commission or omission, have allowed brands to squander as much as 20 % of their digital advertising budgets on fraudulent impressions.

All digital advertising impressions are recorded, and the real ad impressions are separated from the fraudulent ones.