All these demos and all these trailers, all downloaded and since deleted, all
the free avatar items and themes; the Gears of War map packs, the UFC Undisputed roster packs, were not the residue of six wasted years.
Playing games, exploring PlayStation Home, buying
items from the PlayStation Store, joining PlayStation Plus, posting on the official PlayStation forums, and other such things will all add up to
free PS3
avatars, dynamic themes, contest entries, and other unannounced incentives.