Aiming it at my non-fiction author marketing side of things (and advertising
my free Reader Magnets book), I'm getting subscribers through Facebook ads that cost me around a dollar, but they're earning me around $ 15, so it's just an incredible amount of ROI.
They've written to market, have 10 (or more) books out (and they're good, follow tropes, etc) have great blurbs, great covers, a big mailing list,
a free reader magnet, and use thousands of dollars in advertisement when the book releases, yet they still don't come close to making a living (most only make a few hundred dollars after production costs).
Not exact matches
It also acts like a «lead
magnet» and promote your
FREE resource through social media channels to build up your brand and
readers, worked well for me.
Topics include how to analyze effectiveness of paid advertising; how to identify scams & other pitfalls; how SAFELY increase your newsletter audience (and why this is important); how to develop your newsletter strategy and why you need one;
reader magnets and why they matter; why
free and discount books devalue your brand, how to get creative with your platform and more.
So I linked to this CMERI website where my character actually offered a
reader magnet; a
free ebook called «The Apocalypse Survival Guide».
Reader Magnets by Nick Stephenson is a short, permanently
free (perma -
free) ebook that teaches fiction authors how to build an email list.
We've created a portal where authors can give
free books (also called
reader / subscriber
magnets) directly to
readers who sign up for their newsletters.
Basically, a subscriber
magnet is an ebook that an author gives away for
free to
readers in an effort to encourage them to sign up for his / her newsletter and, eventually, to buy more books.
Put an image and link to your subscriber
magnet in the front and back matter of each of your ebooks, inviting
readers to sign up for your newsletter to receive the
free ebook.
Last week I posted a question asking the group what people's long term email strategy was now that
reader magnets (giving the first book away for
free) is starting to fade.
Recently Nick Stephenson and Joanna Penn have been talking about «
reader magnets» — or list building by giving people a reason to follow you (usually a
free ebook).