This month (May 2016), Google rolled out their second version of the mobile -
friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites.
Not exact matches
In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major
algorithm update that rewards mobile -
friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.
Also, Google's
algorithm update this year ensured that mobile -
friendly websites get a search ranking boost on mobile searches.
The emphasis toward user -
friendly content continued in 2013, when Google came out with their Hummingbird
algorithm update.