Local news coverage still requires a subsidy, mostly
from local advertisers, though increasingly it is coming from subscribers.
The company also added a daily deals component in 2010, but most of its revenue still comes
from local advertisers.
Not exact matches
They include the «chilling effects» of libel suits, the perennial conflicts between property and access, the three out of four publishers who intervene in news decisions affecting their
local markets, the
advertisers» freedom to move their money to where their interests are, industry self - regulation in broadcasting and advertising, the backlash against conveying under duress (as in a hostage crisis) points of view that are never aired as directly without duress, the flareups of book banning and censorship of textbooks, the rout of the civil rights movement, the retreat
from principles of fairness and equality (even where never implemented), the attack on scientific and humane teaching, the threat of self - appointed media watchdogs to also spy on teachers in the classroom, and the general vigor of ancient orthodoxies masquarading as neo-this and neo-that.
Advertisers looking to buy digital ad space
from local publishers had to deal with them individually or in small groups, an inefficient process.
As web users are increasingly accessing the internet
from their mobile devices,
local SEO is becoming more and more important to
advertisers.
Though this does feel like a step in the right direction for the social media giant, Facebook still has a way to go before it reaches its purported goal, and, as TechCrunch mentions, the company will almost certainly receive notable backlash
from advertisers if it starts prioritizing
local events and businesses on a grand scale:
Regional National Global skills political
advertisers as well
from local to national candidates.